Mercedes-Benz gears up for London Fashion Week

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  • Get the inside scoop on London Fashion Week spring/summer 2012 with Mercedes-Benz's revamped website

    Not only is Mercedes-Benz the official sponsor of London Fashion Week (which kicks off this Friday. Eek! Can you believe it’s that time of year again?), but its also just revamped its website so that it’s jam-packed with content for all you fashion junkies out there. will give readers an insiders’ glimpse into London Fashion Week – think news, pictures, blog posts and tweets – with fashion journalist and LibertyLondonGirl blogger, Sasha Wilkins, bringing you behind-the-scenes videos, insider gossip, show reports and designer interviews on the site.

    Mercedes-Benz London Fashion Week

    There will also be daily contributions from other surprise guest bloggers (the names of which have yet to be revealed), as well as a glossy new campaign (see above) starring model Jessica Stam, who was styled by Giles Deacon and shot by superstar-snapper Terry Richardson draped across a Mercedes-Benz car, natch.

    Sound good? You don’t even have to wait until the start of fashion week either. Head over to now to get your fashion fix.

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