I know it’s all about loungewear right now, but the best jeans will make you want to ditch your joggers in an instant. Put simply, they’re an investment you’ll never regret making, as they are the ultimate capsule wardrobe piece, no matter the season.
That said, finding the perfect denim can be a tricky business. Whether it’s the style, the wash, the crop, the waist or the length, there are many boxes to tick to find your ultimate style.
But fear not, I’ve scoured my favoured designer and high street denim brands to find the trousers to suit your body shape, and scroll down to shop the fabulous new season styles. And FYI, this is how you stop jeans going baggy.
High waisted flared jeans are a safe investment for this season, as 70s styles don’t seem to be going anywhere. They are nicely suited to tall girls, while petite and curvier frames can bank on high waisted mum jeans or culottes. I’m also a big fan of mum or dad jeans, which go with everything from cute tops to oversized shirts.
- Get discounts on your favourite designer brands here
- Shop your favourite labels, including Prada and Gucci, on the Edit
There’s something timeless and versatile about a pair of classic black jeans, especially paired with a roll-neck, checked blazer and headband, Sloane-ranger style. As with most trends, it’s all about proportion, so balance tight legs with a loose top.
Best jeans for your body shape
As for which style will best suit your body type, there are a few general rules to stick to, though I’m very much an advocate of wearing whatever makes you feel best regardless.
For curvy women, a high waist will be more flattering, and if you’re after a 50s style silhouette, flared cropped jeans will do wonders.
If your height is a big factor, whether you’re tall or short, many brands like Levi’s and Topshop offer most styles in different lengths. If you’re around 5ft, you’ll find that cropped styles that show off the ankle really elongate the frame.
So now that you’re an expert on all things denim, scroll down to shop my favourite styles.
These jeans are made of organic cotton. Using farming processes that are certified to organic agricultural standards - without the use of synthetic pesticides or fertilisers - organic cotton sustains the health of soils, ecosystems and people. Its production uses 88% less water and 62% less energy compared to conventional cotton by combining tradition, innovation and science to benefit the environment and promote a good quality of life for all those involved.
Tick off this season's 70s trend with these gorgeous flared jeans.
Don't be put off by the name 'mum' jeans, these are much more flattering than they sound.
Cut from hard-waring denim in a flattering wide-leg silhouette Ganni’s striped style make a playful alternative to your go-to blues. Style yours with everything from a simple tee to a structured blazer, finishing off your look with sandals, boots or brogues.
Use code 'WEB10' to save 10% on the new season at LUISAVIAROMA - expires 31/01/21
Your classic pair of blue wash jeans, a must in every wardrobe.
Asos is a great source of purse-friendly denim that will also stand the test of time.
Pair these white jeans with a butter yellow top for a fresh spring look.
High-rise denim is universally flattering, and I've fallen in love with this pair of LOEWE jeans.
These fashion-forward statement jeans are best worn with a simple t-shirt or blouse.
These next jeans are a best-seller for those wishing to lift and shape.
Reformation may be known for its dresses, but its jeans are actually pretty on point.
This is a great compromise if you want to try the 70s trend without going full-on flare.
If you're going to invest in one pair of jeans for SS21, make them straight ones.
For something a little more jazzy this season, try these punky studded jeans.
GUESS is known for its denim and these skinny trousers are a great investment.
Don't be fooled into thinking cream trousers are just for summer. These will look chic with a navy knit and chunky boots.
Cropped styles are best suited to shorter women to avoid the pedal-pusher look.
I'm a big fan of straight leg jeans, which can easily be dressed down with a t-shirt and sneakers and up with a nice top and heels.
Skinny jeans are so timeless they can be added to your wardrobe now and stay there forever.
This is by far my favourite jeans style at Topshop.
The perfect pair of skinny jeans for tall girls.