I know it’s all about loungewear right now, but the best jeans will make you want to ditch your joggers in an instant. Put simply, they’re an investment you’ll never regret making, as they are the ultimate capsule wardrobe piece, no matter the season.
That said, finding the perfect denim can be a tricky business. Whether it’s the style, the wash, the crop, the waist or the length, there are many boxes to tick to find your ultimate style.
But fear not, I’ve scoured my favoured designer and high street denim brands to find the trousers to suit your body shape, and scroll down to shop the fabulous new season styles. And FYI, this is how you stop jeans going baggy.
High waisted flared jeans are a safe investment for this season, as 70s styles don’t seem to be going anywhere. They are nicely suited to tall girls, while petite and curvier frames can bank on high waisted mum jeans or culottes. I’m also a big fan of mum or dad jeans, which go with everything from cute tops to oversized shirts.
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There’s something timeless and versatile about a pair of classic black jeans, especially paired with a roll-neck, checked blazer and headband, Sloane-ranger style. As with most trends, it’s all about proportion, so balance tight legs with a loose top.
Best jeans for your body shape
As for which style will best suit your body type, there are a few general rules to stick to, though I’m very much an advocate of wearing whatever makes you feel best regardless.
For curvy women, a high waist will be more flattering, and if you’re after a 50s style silhouette, flared cropped jeans will do wonders.
If your height is a big factor, whether you’re tall or short, many brands like Levi’s and Topshop offer most styles in different lengths. If you’re around 5ft, you’ll find that cropped styles that show off the ankle really elongate the frame.
So now that you’re an expert on all things denim, scroll down to shop my favourite styles.
INDIA PLEAT DETAIL JEAN, £99 at Whistles
These jeans are made of organic cotton. Using farming processes that are certified to organic agricultural standards - without the use of synthetic pesticides or fertilisers - organic cotton sustains the health of soils, ecosystems and people. Its production uses 88% less water and 62% less energy compared to conventional cotton by combining tradition, innovation and science to benefit the environment and promote a good quality of life for all those involved.
Lee flared jeans, £84.99 at Zalando
Tick off this season's 70s trend with these gorgeous flared jeans.
PAM Mom fit high waist jeans, £29.99 at Lindex
Don't be put off by the name 'mum' jeans, these are much more flattering than they sound.
Striped logo-print wide-leg jeans, £155, Ganni at MATCHESFASHION
Cut from hard-waring denim in a flattering wide-leg silhouette Ganni’s striped style make a playful alternative to your go-to blues. Style yours with everything from a simple tee to a structured blazer, finishing off your look with sandals, boots or brogues.
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Le Original jeans, £295, Frame at LUISAVIAROMA
Use code 'WEB10' to save 10% on the new season at LUISAVIAROMA - expires 31/01/21
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Wrangler skinny jeans, £55 at SportsDirect
Your classic pair of blue wash jeans, a must in every wardrobe.
Boyish Tommy distressed straight leg jeans, £85 at asos
Asos is a great source of purse-friendly denim that will also stand the test of time.
FRAME Le Color mid-rise skinny jeans, £200 at Net-A-Porter
Pair these white jeans with a butter yellow top for a fresh spring look.
LOEWE Tapered-leg high-rise jeans, £450 at Selfridges
High-rise denim is universally flattering, and I've fallen in love with this pair of LOEWE jeans.
Gucci My Body My Choice jeans, £1,140 at FARFETCH
These fashion-forward statement jeans are best worn with a simple t-shirt or blouse.
Lift, Slim And Shape Boot Cut Jeans, £45 at next
These next jeans are a best-seller for those wishing to lift and shape.
Denver jean, £160 at Reformation
Reformation may be known for its dresses, but its jeans are actually pretty on point.
HIGH LOOSE JEANS, £100 at LEVI’S
This is a great compromise if you want to try the 70s trend without going full-on flare.
L’AGENCE High-Rise Oriana Straight Jeans, £285 at HARRODS
If you're going to invest in one pair of jeans for SS21, make them straight ones.
ISABEL MARANT Stud-embellished high-rise tapered jeans, £775 at Net-A-Porter
For something a little more jazzy this season, try these punky studded jeans.
SKINNY FIT DENIM PANT, £99 at GUESS
GUESS is known for its denim and these skinny trousers are a great investment.
A.P.C. Alan high-rise straight-leg jeans, £175 at MATCHESFASHION
Don't be fooled into thinking cream trousers are just for summer. These will look chic with a navy knit and chunky boots.
TOTÊME Original cropped straight-leg jeans, £200 at MATCHESFASHION
Cropped styles are best suited to shorter women to avoid the pedal-pusher look.
Regular jeans with turn-up hem, £49.99 at MANGO
I'm a big fan of straight leg jeans, which can easily be dressed down with a t-shirt and sneakers and up with a nice top and heels.
7 FOR ALL MANKIND The Skinny Crop flared mid-rise stretch-denim jeans, £200 at Selfridges
Skinny jeans are so timeless they can be added to your wardrobe now and stay there forever.
Topshop Washed Black Mom Tapered Jeans, £39.99 at asos
This is by far my favourite jeans style at Topshop.
MILLER MID-RISE SUPERSTRETCH SKINNY JEANS, £98 at ALLSAINTS
The perfect pair of skinny jeans for tall girls.
