The Best Designer Handbags to Invest in Now, From the Classic Chanel Flap to Buzzy Bottega Styles
23 standout bags that deserve your attention

- Chanel
- Fendi
- Dior
- Gucci
- Hermes
- Prada
- Valentino
- Saint Laurent
- Loewe
- Bottega Veneta
- The fashion fan favourite bag: The Row India
- The colourful bag: Miu Miu Wander
- The carry-all bag: Dior Boot Tote
- The boho bag: Chloé Paddington
- The fashion-fan favourite bag: Bottega Veneta Sardine Bag
- The new icon bag: Alaïa Le Teckel
- The new-age designer bag: Jacquemus The Bisou Perle
- The beach bag: Loewe Raffia Tote
- The everyday bag: Longchamp Le Pliage
- The work bag: Louis Vuitton Neverfull
- The quiet luxury bag: Celine Triomphe
- The 00s bag: Balenciaga Le City Bag
- The celeb-favourite bag: Max Mara Whitney Bag 5
No matter if it's your first or your fiftieth, investing in a designer handbag is incredibly exciting. It’s a fashion find that will last a lifetime, remind you of a key point in your life—a big promotion at work, a sun-drenched holiday or even a new romance, perhaps—and may even be passed on to a loved one once you're ready to refresh your rotation. Or, alternatively, you might choose to resell it for a handsome sum—plenty of designer bags accumulate value, you know.
Nowadays, there are a huge number of luxury labels to choose from, too. Though with big players including Prada, Gucci and Louis Vuitton unveiling new bag styles at a rather rapid rate, choosing the right one can feel a little overwhelming. There is such a thing as too much choice, after all.
So, we're here to help guide you through the process—and we've tapped Laura Fletcher, brand director at Open for Vintage and all-around luxury handbag expert, to add her two cents on what actually makes for the best designer handbag investment.
"Our consistent, most popular handbags are classic, iconic models from brands such as Chanel, Louis Vuitton, Hermès, Gucci and Prada," she shares. But when it comes to the ultimate investment pieces, she adds it's "the Classic Flap Bag from Chanel that keeps its value very well." In fact, "the price of a Classic Flap rises by about 16% every year so it's a great style to buy as an investment piece."
She continues: "We're seeing current spikes in sales for the 1980s–1990s Chanel Classic Flap Bags and Diana Flap Bags, as well as Gucci Bamboo Bags and Horsebit Bags, particularly models with the GG canvas." Again, this proves the enduring allure of a vintage find—whether you're opting for a re-edition (of which there are plenty—just take a peek at the Chloé Paddington) or searching for an original.
"The amazing thing about resale is that you can buy vintage versions at around 40% less than new, making it an even more savvy purchase," Fletcher adds, reminding us of the variable price points for every style.
But before we go on to share the very best designer bags to buy now, allow us to answer even more of your burning questions.
What is the hottest designer bag now?
This is a rather subjective question, and fashion editors and industry experts are likely to give all different answers. As Fletcher shared, a classic Chanel Flap or even an Hermès Birkin will always be popular and in high demand. But there are some newer styles quickly rising up the ranks for those in the know, including Alaïa's Le Teckel, Jacquemus' The Bisou Perle, and Miu Miu's Suede Pouch—which ranked 5th hottest product on the Lyst Index earlier this year.
Which is the best luxury brand for handbags?
Again, this is subjective. While some luxury shoppers are loyal to one brand, many others accumulate bags across different labels. Always held in high regard are Chanel, Hermès, Fendi and Dior, while brands such as Jacquemus, Loewe and Bottega Veneta are known for their more fashion-forward designs.
What designer bags hold the most value?
Hermès Birkin bags are often regarded as the best investment designer bags, increasing by 14.2% on average each year, according to CNBC. Fletcher also flagged the Chanel Classic Flap, which rises by 16% every year. But the key to making any luxury handbag a good investment piece is to ensure you keep it in good nick so it's ready to be re-homed in fabulous condition.
Which is the most affordable luxury bag?
Aside from Hermès, Chanel and Louis Vuitton—who are known to never have sales—a number of designer bags often make their way into seasonal reduction sections, albeit in a bold shade rather than your classic black or brown. So, if you're after a lower-priced pick, in-house sales alongside online retailers such as Net-a-Porter or Mytheresa are the places to look, and remember sites such as Open for Vintage for pre-loved picks.
The best designer handbags to buy now
The forever classic bag: Chanel Flap Bag
Originally debuted in 1955, the Chanel Classic Flap bag (also known as the 2.55) has retained its popularity for well over half a decade. The bag is undoubtedly an investment piece, which rises in price by about 16% a year, and its very similar sister style the Double Flap is just as popular.
If you're looking to invest in the style at a more affordable price point, our advice would be to check out reputable resale sites first. You can find great pre-loved options around at places like Open For Vintage or Sellier Knightsbridge for example.
The pop culture bag: Fendi Baguette Bag
Ever since Carrie Bradshaw uttered the words, "it's not a bag, it's a baguette," the Fendi Baguette bag has been immortalised in pop culture (and in our hearts). While it's now available in a wide range of fabrics and colours, the iconic FF motif style is perfect for logo lovers. Consider it your chicest conversation starter.
The sculptural bag: Dior Saddle Bag
While it first debuted as part of Dior’s Spring/Summer 2000 collection, the Saddle Bag has seen a major resurgence in recent years—largely thanks to its revival on the Autumn/Winter 2018 runway. Under Maria Grazia Chiuri’s creative direction, the iconic style was reimagined for a new generation in sleek leather finishes and the house’s signature monogrammed canvas.
The vintage-feeling bag: Gucci Jackie Bag
Originally released in the 1950s under a different name, the Jackie bag was rebranded twenty years later after First Lady Jackie Kennedy was famously seen sporting the iconic design in the 1970s. Gucci’s former creative director Alessandro Michele revived the bag as part of the brand’s Autumn/Winter 2020 collection, further cementing its status as a timeless classic.
The uber-luxury bag: Hermès Birkin
It’s rumoured that the now-famous Birkin bag was born after actress Jane Birkin told former Hermès Executive Chairman Jean-Louis Dumas she couldn’t find a bag big enough to hold all her belongings as a mother. Since then, it has become one of the most coveted handbags in history—so coveted, in fact, that you usually need to be a loyal Hermès customer before being offered the chance to buy one. Or, of course, you can skip the wait by shopping pre-loved—an option that also helps achieve the well-loved, slightly battered look adored by fashion fans everywhere.
The designer backpack: Prada Re-Nylon Backpack
Now, if you thought backpacks were only for sportswear labels, think again. Part of the famed re-nylon collection—made from sustainable regenerated nylon—this is one of the most practical yet chic bags to own. For those prioritising comfort and avoiding back pain, this is your go-to solution.
The trendy-but-timeless bag: Valentino Garavani Alltime
As one of the newer bags on this list, Valentino’s Alltime range has recently eclipsed the previously popular Rockstud collection. The beauty of the Alltime range is that it’s far less trend-led than Rockstud, meaning you can keep these classic bags for years without ever worrying they’ll go out of style. This denim style perfectly toes the line between on-trend and timeless.
The fuss-free bag: Saint Laurent Le 5 à 7
The practical bag: Loewe Puzzle Bag
Released in 2015 under Jonathan Anderson’s guidance, the Loewe Puzzle Bag has since become one of the brand’s best-selling styles. Made from intricately assembled pieces, the Puzzle Bag boasts a distinctive aesthetic that has become a Loewe signature. This year, to celebrate its 10th anniversary, Loewe has unveiled more artistic interpretations of the design.
The cross-body bag: Bottega Veneta Cassette
Under Daniel Lee's reign, Bottega Veneta reinvented its signature intrecciato weave, playing with proportions to create supersized versions of the house's iconic style. And so the Padded Cassette bag was born. Seen on everyone from Rosie Huntington-Whiteley to Victoria Beckham and Rihanna, the bag has been extremely popular over the last few years, solidifying its entry to the handbag hall of fame.
The fashion fan favourite bag: The Row India
The colourful bag: Miu Miu Wander
While bright and bold shades come and go, the most popular designer bags are often bought in black, brown, and neutral hues. That said, if you’re building a collection, adding a pop of colour is never a bad idea. One of the best bags to do this with? Miu Miu’s Wander, available in a sweet-shop selection of shades including pink, blue, and yellow.
The carry-all bag: Dior Boot Tote
Dior has an impressive number of iconic bags in its repertoire—30 Montaigne, Lady Dior and the Saddle, to name but a few—but the Book Tote is arguably one of the most practical picks. For those after a style roomy enough to fit a laptop, notepad and even a water bottle, it’s one of the most iconic options around. Plus, it comes in a wide array of pretty patterns, so there’s something to suit every style.
The boho bag: Chloé Paddington
Yes, we've seen the Chloé Paddington before—it first made waves back in 2005—but a re-edition recently took centre stage on the brand's autumn/winter 2025 runway. Blending nostalgia with a boho-punk edge, it’s one of the newest (and oldest) designer bags currently in seriously high demand.
The fashion-fan favourite bag: Bottega Veneta Sardine Bag
Any Bottega Veneta bag is a wise investment, especially those crafted in the iconic intrecciato leather. But the Sardine stands out for its sleek design. Named after its distinctive gold-tone sardine-shaped handle, it’s the perfect example of art and fashion coming together in one wearable piece.
The new icon bag: Alaïa Le Teckel
Fashion fans with an eye for quiet luxury are sure to be familiar with Alaïa's Le Teckel. Its signature rectangular, long-handled shape and refined colour palette place it firmly in the if you know, you know category—making it a cult favourite among true fashion insiders.
The new-age designer bag: Jacquemus The Bisou Perle
As one of the newest names in luxury fashion, Jacquemus is still carving out its place in the designer bag world. While the brand’s mini Chiquito bag swiftly shot to fame, The Bisou Perle offers a more practical alternative. With its compact shoulder bag shape, it’s perfect for evenings out or days when you only need the essentials.
The beach bag: Loewe Raffia Tote
Of course, we can’t forget the designer beach bag—the ultimate summer essential for warmer weather months. While raffia styles from Celine, Jacquemus and Miu Miu are all hugely popular, it’s this Loewe version you’re likely to spot on the sun loungers of the most exclusive beach clubs.
The everyday bag: Longchamp Le Pliage
Longchamp’s Le Pliage bag has long been a practical fashion favourite, loved for its wipe-clean canvas, full zip closure, and the fact it comes in a rainbow of colours and sizes—think vibrant pink, red and yellow. Sitting at the more accessible end of the luxury bag spectrum, it’s a versatile hero for all occasions, whether you’re packing it with your gym kit or using it to carry everything you need for a weekend away.
The work bag: Louis Vuitton Neverfull
Just as the name suggests, the Neverfull is designed to hold a whole lot of belongings—if Mary Poppins had a bag, it would be this one. First released in 2007, it’s another gem from the archives, though it’s never truly gone out of style. Regularly spotted on the arms of countless chic celebrities, it remains a go-to for those who favour both form and function.
The quiet luxury bag: Celine Triomphe
Celine bags are often—and very unfairly—overlooked, but you’ll spot the chicest women holdingna Classique Triomphe bag within their collections. Whether you wear it just for evenings or make the most of its practical crossbody strap, it’s sure to be one of the easiest bags to style.
The 00s bag: Balenciaga Le City Bag
Balenciaga’s Le City Tote hardly needs an introduction—it was a staple in the crook of many a celebrity’s arm in the noughties, after all. And as our love for Y2K fashion continues to flourish, so does Le City’s comeback. Wearing it with skinny jeans and Uggs is, of course, optional.
The celeb-favourite bag: Max Mara Whitney Bag 5
Gwyneth Paltrow, Viola Davis, Liu Wen, and Edie Campbell have all recently been spotted carrying the Max Mara Whitney Bag. Another classic from the archives, the brand has re-released this practical favourite in six sizes and 13 shades, ensuring there’s a style to suit every occasion.
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Zoe Anastasiou is a Fashion Editor with over eight years of experience working across digital publications in New York, London and Australia. She has contributed to publications including Harper’s BAZAAR and ELLE Australia, and was the Fashion and Social Media Editor at Who What Wear UK before joining Marie Claire.