Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Spring Summer 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    • Digital Issues
    • Women Who Win
    1. Fashion

    Anatomy Of A Wardrobe: Fisayo Longe on Why She Will Never Be a Minimalist

    Watch as we take an exclusive look inside Fisayo's wardrobe

    Lily Russo-Bah's avatar
    By Lily Russo-Bah
    Published 27 June 2025 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    .

    Jump to category:
    • Shop Fisayo's look:
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter
    Fashion Designer Fisayo Longe Shows Us The Colourful Wardrobe Behind Kai Collective - YouTube Fashion Designer Fisayo Longe Shows Us The Colourful Wardrobe Behind Kai Collective - YouTube
    Watch On

    I’ve had the pleasure of meeting and interviewing many designers and founders over the years, but I’ve yet to meet anyone as driven as Fisayo Longe. As the founder of the independent clothing label Kai Collective, Fisayo has spent the past decade building a highly profitable and sustainable brand—one she not only leads but embodies.

    The secret to her success isn’t just designing great clothes — it’s her ability to cultivate a deeply engaged community. I first discovered Kai Collective on Instagram and was immediately curious about the founder behind this seemingly small brand. I quickly became intrigued by Fisayo, who regularly shared images of samples and her designs in production. By including her customers in the design process, she has been able to gather instant feedback from them, which has helped create many sell-out piece to date.

    Fisayo Longe

    (Image credit: @fisayolonge)

    Her bold, eclectic style has earned her a fiercely loyal following. With designers like Miu Miu, Schiaparelli, Dries Van Noten, and Jacquemus in her wardrobe, watching Fisayo shop is truly one of my favourite pastimes.

    Fisayo Longe

    (Image credit: @fisayolonge)

    But her love for fashion goes far beyond aesthetics. A true maximalist, Fisayo embraces color, texture, and storytelling through clothes. She understands the power of fashion—not just how it looks, but how it makes you feel. Her designs are crafted with intention: to give women confidence and that unmistakable main character energy when they walk into a room.

    Despite owning a dream wardrobe filled with coveted designer pieces, when I asked Fisayo which item she treasures most, her answer surprised me—and reminded me exactly why she’s achieved the success she unapologetically enjoys now.

    You may like
    • Julia Restoin Roitfeld Marie Claire'd Anatomy of A Wardrobe 'I Function Better With Less': Julia Restoin-Roitfeld on Timeless Style, Wardrobe Investments and Borrowing From Her Mother’s Closet
    • Milka Karaağaçlı İnce 9-5 interview Milka Karaağaçlı İnce on Her 9-to-5 as Founder and Creative Director of her fine jewellery label Kismet By Milka
    • BLANCA MIRO x MAJE 9-5 Designer, Tastemaker and Summer Style Expert Blanca Miro Shares Her Typical 9-5

    Intrigued? Watch my exclusive wardrobe tour with Fisayo above.

    Shop Fisayo's look:

    Printed Double-Breasted Trench Coat

    Dries Van Noten
    Printed Double-Breasted Trench Coat
    £1491
    £1,491 (WAS £2,130) AT MYTHERESA

    Adesuwa Ruched Cotton Long Dress - White

    Kai Collective
    Adesuwa Ruched Cotton Long Dress - White
    £250
    £250 AT KAI COLLECTIVE

    Miu Miu Miu Softy Tp Hndl Ld52

    MIU MIU
    Miu Miu Miu Softy Tp Hndl Ld52
    £2650
    £2,650 AT FLANNELS

    Eye Clip-On Earrings

    Schiaparelli
    Eye Clip-On Earrings
    £2200
    £2,200 AT HARRODS

    Nao Cotton Logo Embroidered Racer Back Vest Top - Yellow

    Kai Collective
    Nao Cotton Logo Embroidered Racer Back Vest Top - Yellow
    £80
    £80 AT KAI COLLECTIVE

    Yumi Faux Suede Laser Cut Top - Baby Blue

    Kai Collective
    Yumi Faux Suede Laser Cut Top - Baby Blue
    £160
    £160 AT KAI COLLECTIVE

    X Melissa 40mm Court Mules | 35.5

    X Melissa 40mm Court Mules | 35.5
    £266
    £266 AT FARFETCH

    Fashion Director: Lily Russo-Bah
    Social Media Editor: Dionne Brighton
    Videographer: Marcus Hessenberg
    Video and Sound Editor: Giulia Bassanese

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
    Explore More
    Anatomy Of A Wardrobe
    Lily Russo-Bah
    Lily Russo-Bah
    Social Links Navigation
    Fashion Director

    Lily Russo-Bah joined Marie Claire UK as Fashion Director in 2024. With over 16 years of experience in fashion editorial and e-commerce across print and digital, she has delivered industry-leading editorial content, creative direction, and social strategy.

    Lily is responsible for shaping and executing the magazine’s new fashion repositioning and content strategy. Her flair for trend spotting and distinctive editorial vision mean Marie Claire UK readers are always one step ahead of the game.

    She is a passionate supporter of female empowerment, diversity and sustainability and in her new role she is thrilled to be able to support female founders, to highlight the diverse talent in the fashion industry and to give a platform to brands making a positive social impact in the world. 

    Read more
    Julia Restoin Roitfeld Marie Claire'd Anatomy of A Wardrobe
    Fashion 'I Function Better With Less': Julia Restoin-Roitfeld on Timeless Style, Wardrobe Investments and Borrowing From Her Mother’s Closet
    Milka Karaağaçlı İnce 9-5 interview
    Fashion Milka Karaağaçlı İnce on Her 9-to-5 as Founder and Creative Director of her fine jewellery label Kismet By Milka
    BLANCA MIRO x MAJE 9-5
    Fashion Designer, Tastemaker and Summer Style Expert Blanca Miro Shares Her Typical 9-5
    Lily Russo-Bah
    Fashion What Lily Loves: Saint Laurent's Future Collectible, the Return of the Sarong, Plus a New Mango Collection I've Already Added to Basket
    Cece Jewellery
    Watches and Jewellery A Day in the Life of Cece Fein-Hughes, the Jewellery Designer Loved by Celebrities
    @lilyrussobah
    Fashion What Lily Loves: The Trainers Everyone Wants Right Now, a New York Designer I’m Obsessed With, and The Best Skirts for Hot Commutes
    Latest in Fashion
    Kinda Chic Trend
    Shopping Is "Kinda Chic" Kinda Cringe? Everyone's Favourite Fashion Word Just Went Completely Out of Fashion
    @nlmarilyn in transitional autumn outfits
    Fashion Goodbye Summer Dresses, I'm in Autumn Outfit Planning Mode—These 5 Are Fresh
    Kaia Gerber
    Shopping Everything Kaia Gerber Wears Is a Masterclass in Minimalism—These Are the Pieces and Brands She Always Goes Back to
    Reformation Sale
    Fashion The Reformation Summer Sale Is Full of Autumn Buys—So I Spent Two Hours Finding the Best Ones
    Havaianas Copenhagen Fashion Week 2026
    Fashion Everyone’s Obsessed With Havaianas—Here’s How They Went From Basic Flip-Flops to a Cult Fashion Purchase
    Lily Russo-Bah
    Fashion What Lily Loves: Designer-Inspired Massimo Dutti Hits, Everyday Earrings That Go With Everything & the Prada Bag on My Back-to-Work Wishlist
    Latest in Features
    The long hair trend and the post-bob era
    Hair I’ve Spent Two Years Growing My Bob—Turns Out, There's a Reason Long Hair Is Trending
    @nlmarilyn in transitional autumn outfits
    Fashion Goodbye Summer Dresses, I'm in Autumn Outfit Planning Mode—These 5 Are Fresh
    Arsenal footballer and Lioness Chloe Kelly
    Health and Fitness Women in Sport 2026: Featuring Chloe Kelly, Elite Beauty Products, Grand Prix 2.0 and So Much More
    Mischa Anouk Smith on an astrology travel trip to Türkiye, where she got engaged less than 24 hours after a birth chart reading.
    Travel I Let Astrology Plan My Holiday—Less Than 24 Hours Later, I Was Engaged
    Eva Syti, yoga coach, ARC sauna leader and breathwork practitioner
    Wellbeing Most People Think They're Manifesting Correctly—But Usually Miss These 3 Essential Steps
    nail brush benefits
    Nails My £4 Secret to a Minimal Manicure—This Simple Tool Makes Bare Nails Look Immaculate
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.