Wrists at the ready! It’s Jimmy Choo day at H&M

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  • You had better get queuing because the new Jimmy Choo collection hits H&M next week and if you don't have a special wristband you won't get in.

    It’s the high street event of the season, but when Jimmy Choo for H&M goes on sale next week, you’d better make sure you’re first in line.

    After watching the scrums that took place when previous designer collaborations went on sale (we’ve still got scars from the day Stella McCartney‘s range hit stores), H&M has decided to issue wristbands to the first 160 people in the London queue to try and cut down on the inevitable pandemonium, which is practically guaranteed to take place once doors open.

    If you are one of the lucky ones who bags a wristband, you’ll get ten minutes in the VIP area of the store, where you can buy a pair of the iconic heels – but you’ll only be allowed one item per size.

    The Jimmy Choo collection for H&M includes womenswear, menswear and accessories. The collection will be launched at the flagship Oxford Circus store on Saturday 14 November and it’s expected that people will start queuing from midnight.




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