Brains behind Diesel launch BLK DNM online

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  • BLK DNM is the brain child of Johan Lindeberg, former CEO of Diesel and personal stylist to Justin Timberlake. Now he's launching a brand new retail concept with the world's first e-only clothing line, available exclusively for download.

    BLK DNM is the brain child of Johan Lindeberg, former CEO of Diesel and personal stylist to Justin Timberlake. Now he’s launching a brand new retail concept with the world’s first e-only clothing line, available exclusively for download.

    The New York-inspired BLK DNM (pronounced ‘Black Denim’) has denims, leathers and casual-but-cool separates. There’s no S/S or A/W season and you have up to a year to return anything you don’t want. There’s also a denim fit guide and lots of fashion films on the super-cool website.

    The range will sell almost exclusively in its online shop, with a handful of BLK DNM stores set to open in LA, NYC and London next season.

    You’ll encouraged to handle the product in person but buy from the online inventory – how we do enjoy a shopping trip with no bags to drag home!

    http://us.blkdnm.com

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