BBC looking for pretty girls to read their news bulletins
THE BBC HAS decided that it only wants pretty, young girls to read its new ‘bite-size’ news bulletins, according to claims.
The new mini bulletin, which will show at 8pm from November, is aimed at keeping younger viewers interested in the news. Natasha Kaplinsky is already lined up to read the one-minute national news, while the BBC is on the lookout for presenters to read the accompanying 30 to 40-second regional news slot.
According to the Daily Mail, insiders have revealed that regional news teams were told that market research showed viewers wanted to see attractive women presenting the new bulletin.
One source said: ‘Meetings are taking place at all the regional centres. We were told that some market research had been done and that the audience likes pretty young women reading the news – so that’s what we are going to have.’
But critics suggest it is proof the programme will be of ‘the lowest common denominator’, and also accused the BBC of dumbing down by condensing important stories in to 60-second slots.
A spokesperson for the BBC last night denied any explicit mention of pretty women presenters and suggestions of dumbing down. ‘There is no suggestion of dumbing down – the summary is an extension to the news portfolio adding value to and widening our services.
‘Audience research has, quite rightly, shaped our thinking but the presenters will be chosen because they are the best fit for the job and suit the needs of the audience at that time.
‘Viewers will, of course, still be able to watch the Ten O’Clock News later to get more in-depth news and analysis.’