Sustainable clothing brands are always great to have on your radar, especially if you’re serious about dressing in a more ethical and durable way.
More and more brands are focusing on producing fewer, better quality and season-less clothes that customers won’t grow tired of, thus stopping them from ending up in landfill.
But with so much sustainable fashion around, how to pick the right one, especially when so many are guilty of greenwashing? Here’s a guide to help you.
Sustainable clothing brands
From the sourcing of the fabrics to manufacturing, transport and right down to selling and recycling, there are loads of areas to look at when it comes to sustainability. To be perfectly honest, no brand is fully sustainable yet, but every small step helps to achieve the bigger goal.
Some high-street chains are investing in more durable and sustainable fabrics and recycled packaging, in a bid to hopefully offset the quantity of clothes they produce. Other smaller brands are focused on recycled and sustainable fabrics, and smaller production runs to use less energy. I know not everyone can afford ethical labels, as they tend to be costlier, since the clothes cost more to make than if they were produced in sweatshops. However, there are some affordable brands in the below round-up.
Ethical clothing brands
There is a lot of confusion between the terms ‘sustainable’ and ‘ethical’, and the two aren’t the same. There are different ways to produce ethical clothing, and according to the Ethical Fashion Forum, they fall into three categories, social, environmental and commercial, specifically tackling these issues:
- Countering fast, cheap fashion and damaging patterns of fashion consumption
- Defending fair wages, working conditions and workers’ rights, and supporting sustainable livelihoods
- Addressing toxic pesticide and chemical use, using and/or developing eco- friendly fabrics and components
- Minimising water use
- Recycling and addressing energy efficiency and waste
- Developing or promoting sustainability standards for fashion
- Providing resources, training and/or awareness raising initiatives
- Protecting animal rights
Keep scrolling to discover my favourite sustainable clothing brands – and while you’re here, shop our favourite ethical jewellery brands too.

DAY 6
DAY 6 is a new independent Womenswear brand focusing on the growing gap between fast and designer fashion. Fusing elements of pattern and silhouette, DAY 6 creates confident product that helms true to its ‘Saturday’ Attitude in which the brand found their name.
Designed, milled, and produced in the UK, DAY 6 put an emphasis on small, minimum waste production that is climate and customer conscious. DAY 6 create playful design with a high-fashion attitude at an attainable price point.

Ganni
GANNI has pledged to focus on four areas, the planet, people, the product and prosperity. These goals include reducing CO2 emulsions by 30% per kg of clothing, a gender equality policy, using more sustainable fabrics and investing in innovative projects to support the planet.

Le Kasha
Le Kasha mission is to make beautiful & timeless clothing suitable for every place and every season, usuing only natural and noble material, at Le Kasha Eco label factory.

WHITE STUFF
White Stuff’s women’s jeans and dungarees are designed consciously, using lower impact materials and manufactured with recycled water and renewable energy. All our new styles feature recycled cotton (between 5% and 20% of the total fabric mix) and recycled polyester thread. The pockets are made from a recycled polyester and organic cotton blend. Additionally, the different washes of jeans have been created without pumice or stone washing techniques, which can be damaging to factory workers’ health. The denim factories we work with all take steps to mitigate their environmental impact.

Bogdar
Created and led by couple Pavel and Teodora Lozanov, Bogdar expands on its family’s fashion legacy in Bulgaria – a country with a rich history in clothes manufacturing. It remains true to its roots with 100% of Bogdar pieces produced in their family-owned facility in Vidin, Bulgaria, with a hand-picked team of just 16 members, while building on, and contributing to the emerging style of the New East.

nobody’s child
nobody's child has pivoted to become a go-to fashion label that is sustainable as well as affordable, without compromising on its feminine designs. Through 2021, its mission was to become a more responsible brand – 90% of the collection is now made from certified sustainable materials. It also partnered with Canopy on the PACK4Good initiative, and its tags are FSC certified, with packaging made from 100% recycled plastic.

OMNES
OMNES means all, with the brand's ethos being that we are all in this together. The brand is aware that fashion is one of the worst polluters, so even when sketching clothes, designers think of designers and fabrics that you will wear as long as possible. It's also using offcuts in accessories to minimise waste, and audits its factories in Romania, India and London to make sure they comply with Health and Safety, Environment, Business Ethics and Labour Standards.

Mother of Pearl
This contemporary sustainable womenswear brand celebrates individuality, authenticity and sustainability. In just 13 years, Amy Powney has gone from sweeping the cutting-room floor at Mother of Pearl to taking the helm as its Creative Director. Sustainability has been a life-long passion for Amy and she’s been on a mission for Mother of Pearl to reduce its impact on the planet. Clothes are made from organic and natural materials, with a transparent supply chain, putting social responsibility, respect to animals and low-environmental impact first and foremost. Their website is set up so you can see the sustainable attributes of each piece, allowing you to see what we have achieved garment-by-garment.

Sézane
Sézane has become one of the first ever French brands to obtain a B CORP certification, which is a gruelling and long process. In the space of the last 10 years, Sézane has become an undisputed leader within its market as must-have limited quantity items as well as leading in the sustainability space.
With its origin in vintage, Sézane believes the pieces that we
wear today should become the vintage of tomorrow.
From the transformation of our production methods & choice
of materials to reducing their delivery & packaging footprint, Sézane is committed to concrete sustainability measures. Today, 3⁄4 of the materials in their current collection are eco-frien-
dly. They have obtained 5 certifications (GOTS, Oeko-Tex, FSC, RWS and RMS ) and released their first 100% eco-friendly denim line.
Since 2018 Sézane has raised over 4,5 million euros for the philanthropic program DEMAIN. On the 21st of every month, 10% of global turnover and 100% of the proceeds from a dedicated design are donated to programs which support access to education & equality of opportunity for children all over the
world.

Faithfull the Brand
Founded in Indonesia in 2012, Faithfull the Brand has care, quality and authenticity weaved into its fabric. From day one, co-directors, Sarah-Jane Abrahams and Helle Them-Enger have collaborated with Bali’s best manufacturers to create their hand-made garments, and have continued to live and work closely with their local community ever since.
At the heart of the brand are thoughtfully produced designs that evoke a sense of summer and a spirit of travel. Faithfull is known and loved for its vintage inspired prints, flattering shapes, and unique pieces, made for sun-seekers and romantic dreamers.

Reformation
As a major step in their ambitious plan to achieve Climate Positivity by 2025, the brand is introducing a new platform of wardrobe staples that are made to be remade, beginning with Circular Denim.
The fashion industry operates on an endless make-sell-pollute cycle, with roughly 90% of clothing discarded before the end of its lifetime. Ref’s new Denim collection is made from fabric scraps that could’ve been trash but through collaborating with leaders of denim innovation Strom and Bossa, they've created a line of fully Circular Denim. Ref are thrilled to bring their technology to Ref's best-selling denim and to also push the fashion industry towards a better, more transparent shared future at the same time.
With Ref, Strom and Bossa prep the denim scraps and combine them with FibreTrace and organic cotton, they are then woven into denim that ultimately becomes a pair of jeans. These fabrics are made from 20% Recycled Scrap Cotton and 80% FibreTrace Cotton (a technology enabled fiber that allows consumers to follow denim’s entire lifecycle—from fiber, to product, to finished product). All styles from the collection are 100% recyclable because jeans this good deserve to be around forever.

MARFA STANCE
The MARFA STANCE concept is based on buildable, adaptable, reversible and personalised clothing. Each piece can be worn in multiple ways and with multiple functions, promoting a buy less and buy better approach. Unique, buildable elements are available in each collection to evolve key styles, offering the ability to update and sustain your signature wardrobe season upon season. In addition the collection has a modular element where if a customer buys multiple items from the collection, the pieces can button into each other and create new ways to wear for different times of the year. Seasonless, timeless design and colour palette encourage forever wear, focusing on the garment's longevity and functionality as an investment piece.

BITE
Operating from their London Atelier, BITE make and produce everything on-site in their east London factory space, using only natural, certified organic fabrics with a record of social and environmental responsibility. The collection consists of a maximum of 20 fixed and updated styles each season, an evolutionary archive which is now stocked at over 10 global retailers.

ASKET womenswear launch
Responsible fashion label ASKET is perfecting one garment at a time, throwing out all the unnecessary fuss and focussing on what matters: quality and fit. This week, the first three garments of its womenswear permanent collection launched: the white T-shirt, the white Shirt and the Standard Jeans. Each piece joining the permanent collection is 100% traceable and created to last and designed to fit - with 54 sizes in the denim.

Anny Nord
All of Anny Nord’s gorgeous shoes (based on a clean Scandi aesthetic) originate from the brand’s design studio outside the coastal town of Båstad in Sweden. The brand believes in quality over quantity and to slow things down we only present two collections per year.
Production is kept as close to home as possible in order to keep transports shorter and in turn the CO2 footprint smaller. It works closely with a few quality factories in Portugal and Spain where shoe-making is a handcraft and good and ethical working conditions are a given.
All plastic packaging has been removed, and the label works with premium leathers that are from Leather Working Group (LWG) audited members within Europe in order to ensure a supply chain of superior environmental performance.

EVARAE
Evarae ensure a fully transparent supply chain of materials and production. Consciously choosing materials that are made through more sustainable processes that lower their environmental impact. 95% of swimwear is made from the regenerative fabric ECONYL®, while ready to wear is crafted in 100% earth friendly fibres. RTW pieces are produced in small production runs, cutting down on waste and minimising our environmental impact.
It has a small family-run atelier in Rimini, Italy, who have over 20 years experience producing swimwear, and it can guarantee the safety & job security of those involved creating its garments.

Hunza G
Hunza G’s production process begins and ends locally in the UK, amidst a small group of individuals passionate about quality knit fabrics and considered swimwear construction. The crinkle fabric is knitted in a local mill in the Midlands, then processed and dried before being sent to their Central London studio where each garment is cut and made, limiting any possible unnecessary fabric consumption. They also resourcefully produce small run-off quantities of headbands and scrunchies with small cuttings of excess fabric – reducing wastage and providing a long-lasting alternative.

1 People
1 People, a revolutionary Danish apparel and lifestyle brand that is globally expanding with a mindset to introduce a new meaning of sustainable luxury. Have now launched the Minimalist Edit - your solution for sustainability. 1 People have curated a variety of effortless luxurious looks, so you can be confident that you are consciously styling yourself in a timeless, ethical, high-quality fashion. Minimalism is at the heart of the brand. In their Danish DNA, that is why the Ready To Wear Edit pays attention to detail, offering ten simplistic and versatile designs that can be styled up to 30 diversified looks.This collection along with every 1 People product sold will benefit charity Business For Planet and its efforts to support the education of the social entrepreneurs of tomorrow.