Is the Facebook phenomenon over?
It seems the tide is turning for the Facebook phenomenon, as new figures show the number of Facebook users in Britain has dropped for the first time.
The figures released by internet research company, Neilsen Online, show that the audience for the social networking site fell by 5% between December and January. However, Facebook still remains the most visited UK social networking site with 8.5 million users.
Other sites including MySpace and Bebo have also suffered a downturn with MySpace attracting 5% fewer users and Bebo now third with an audience of 4.1 million.
Nic Howell of internet industry magazine New Media Age said: ‘This fall is a significant moment in the development of Facebook and potentially marks the high water mark of the site’s popularity in the UK.’
The decline was blamed on fickle young internet users who always hunt out the most fashionable social networking sites.
Howell added: ‘Social networking is as much about who isn’t on the site as who is.’