Jamie Oliver outsells Nigella

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  • Ministry of Food trounces Nigella Christmas two-to-one in the run-up to Xmas

    Jamie Oliver’s Ministry of Food is outselling Nigella Lawson’s Nigella Christmas two-to-one in the run-up to the festive break.

    Having sold more than 400,000 copies at Waterstone’s alone so far, Oliver’s book is leading the foodie face-off, and should sell even more over the next few days.

    ‘Jamie has a seemingly unassailable lead in this Christmas’s cookery stakes, and will be looking to take back his king of cookery crown that he last held in 2006 for Cook with Jamie,’ says Waterstone’s cookery buyer Sian Jones.

    ‘But with her TV show much fresher in the public’s minds than Jamie’s, and with millions watching it every weeknight this week, she will make up lost ground very quickly.’

    However, the big winner of the year isn’t Nigella or Jamie, but Delia Smith, whose book How To Cheat At Cooking has sold more than 500,000 copies in the UK alone this year.

    Mind you, that could all change over the next five days.

    ‘Delia’s book did amazingly well, especially as it came out very early in the year, but with Jamie Oliver only 100,000 copies behind, and the busiest week of the year to go, his Ministry of Food is likely to pass her before Christmas,’ says Jones.

    ‘Whether Nigella can join him or if he can beat Nigella’s incredible sales of last year remains to be seen.’

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