Denmark has banned the divisive spread under food safety laws - discover why...
Denmark officially hates Marmite, banning the dark brown spread from its shelves.
Having built a campaign around the love/hate slogan, the delicacy has fallen out of favour with the Danes, due to legislation that forbids the sale of food that are fortified with added vitamins.
It’s not the first British favourite to fall foul of the law – Rice Crispies, Shreddies, Horlicks and Ovaltine are all victims of the ban, too.
The law came into place due to a health scare over the effect of high vitamin levels on children and pregnant women, and covers any foodstuffs that have added vitamins, minerals or other substances.
Marmite is packed full of vitamins, including thiamin (vitamin B1), riboflavin (vitamin B2), niacin (vitamin B3), vitamin B12 and folic acid. A recent study also stated that the spread could aid a speedy recovery from heart attacks – due to its impressive vitamin content – by helping to heal the tissue damage and increasing the chance of survival.