Glossy mag says no to green issue
Glossy celebrity bible Vanity Fair has this year chosen to axe its Green issue. In a break with tradition, the monthly magazine that has for the past three years made a great show of dedicating its May issue to the environment has quietly dropped the tradition.
Previous years’ issues have roped in a host of high-profile celebrites including Madonna, Leonardo DiCaprio and Robert Kennedy Jnr. But publishers of the magazine argue that a dedicated Green issue is no longer necessary now that green issues and the environment have become so integral to the general news agenda.
‘Vanity Fair remains committed to covering the environment, and we’ll spread our coverage throughout the year,’ a spokeswoman said.
But this hasn’t stopped critics attacking the move with environmentalists claiming the looming economic crisis is overshadowing green issues. ‘It is vital that green living is not treated as a trend that comes and goes,’ says Colin Butfield, head of campaigns at WWF.
His fears are backed up by recent figures from TNS Media Intelligence, a research firm, that showed that national newspaper coverage of environmental issues fell by 27 per cent in the first three months of 2008 compared with the last three months of 2007.