Why women buy shoes that don’t fit

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  • Four in ten choose fashion over comfort

    Four in ten women admitted to buying shoes in the wrong size if they were fashionable and desirable, according to new research.

    If they find a pair of desirable shoes that don’t quite fit, they will buy them anyway, even if they are painful to wear.

    Research found that 37 per cent of female shoppers were willing to put up with uncomfortable shoes if they were in fashion. Seventeen per cent of men also admitted buying shoes in the wrong size.

    Perhaps not coincidentally, the poll of more than 2,000 adults also found 80 per cent of women suffer foot problems such as cracked heels, bunions, corns and in-growing nails.

    Yet four out of ten with a foot problem have never sought medical advice, according to the survey by the Society of Chiropodists and Podiatrists.

    Lorraine Jones, from the society, said: ‘Many of us find it hard to resist a bargain and the latest fashion must-have, but it’s important to remember that by buying ill-fitting shoes, you’re not only going to end up in discomfort, but you are also putting your health at risk.
    ‘What is particularly worrying is that this is just the number of people who are aware that they are buying ill-fitting shoes; many people are wearing the wrong sized shoes on a daily basis without even realising it.’

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