Alexa Chung’s new gingham bag is stylish, under £30 AND supports a good cause

What more could you want?

alexa chung gingham bag

What more could you want?

What if I told you you could shop an it bag with the Alexa Chung seal of approval, for a good cause, and that it would just set you back £25? You'd be pretty chuffed, right?

Today, the designer and model has launched a limited edition gingham bag in support of Small Business Saturday (on 2nd December), an initiative founded by American Express to support small and independent businesses, which is a cause close to Alexa's heart.

She says, 'Supporting small independent businesses has always been important to me because it was how I was brought up - shopping at the local Hampshire butcher or the village shop.'

alexa chung gingham bag

The cute canvas bag, in pale blue gingham, is the first bag designed by ALEXACHUNG, and showcases the brand's ethos of making pieces that are classic, yet quirky and cool.


alexa chung gingham bag

And by buying the bag, you're not just showing your support for small businesses, because all profits will go to Sarabande, the foundation established by the late Lee Alexander McQueen, which helps young creatives to accomplish their dreams.

Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.