What more could you want?
What if I told you you could shop an it bag with the Alexa Chung seal of approval, for a good cause, and that it would just set you back £25? You’d be pretty chuffed, right?
Today, the designer and model has launched a limited edition gingham bag in support of Small Business Saturday (on 2nd December), an initiative founded by American Express to support small and independent businesses, which is a cause close to Alexa’s heart.
She says, ‘Supporting small independent businesses has always been important to me because it was how I was brought up – shopping at the local Hampshire butcher or the village shop.’
The cute canvas bag, in pale blue gingham, is the first bag designed by ALEXACHUNG, and showcases the brand’s ethos of making pieces that are classic, yet quirky and cool.
And by buying the bag, you’re not just showing your support for small businesses, because all profits will go to Sarabande, the foundation established by the late Lee Alexander McQueen, which helps young creatives to accomplish their dreams.