Where to Buy Alexa Chung's New Clothing Line

The wait is over

After two successful drops from her eponymous fashion label, Alexa Chung just launched her third collection and spoiler alert: it's amazing. First off, there's THE slogan t-shirt to wear this year, which is literally fantastic (honestly, it says so on it).

Now the rest of the line has launched on Alexa's site, and it ticks all the right trend boxes. Inspired by 90s music and Brit pop culture, it perfectly adapts past trends to 2018, without feeling like you're playing vintage dress-up.

Think plenty of corduroy, checked and striped pencil skirts, utilitarian khaki and the Alexa wardrobe classics we've come to expect from previous collections, like the pie crust blouse, pinafore dress, flared jeans and patent leather Mary Janes.

If you can afford to get your hands on the whole collection, then by all means do, but if you're trying to whittle it down to the absolute must-haves, then these are the pieces to invest in, as seen on Alexa Chung, Laura Jackson and Pixie Geldof at the collection launch party last night.

Shop now: CORAL PINK POINTED COLLAR SHIRT for £285 from ALEXACHUNG

Shop now: SILVER LUREX KEY HOLE MAXI DRESS for £400 from ALEXACHUNG

Shop now: GREEN CARDIGAN STITCH STRIPE JUMPER for £230 from ALEXACHUNG

Shop now: CHANTILLY LACE GATHERED FRONT DRESS for £485 from ALEXACHUNG

Penny Goldstone is the Contributing Fashion Editor at Marie Claire UK. She writes about catwalk trends and the latest high street and Instagram sartorial must-haves. She also helms the Women Who Win franchise.

She has worked in fashion for over 10 years, contributing to publications such as Cosmopolitan, Red, Good Housekeeping, and Stylist.