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    1. Fashion
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    Forget the Viral Triangle Scarf—Bandana-Print Scarves Are the Cooler Alternative

    Chic, unexpected, and ideal while there’s still a chill in the air

    Sofia Piza's avatar
    By Sofia Piza
    Published 18 February 2026 In Buying Guides

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Bandana scarves
    (Image credit: Backgrid/ @leivankash / Launchmetrics)
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    To say that this winter has been relentless would be a serious understatement. January’s cold snap sent temperatures plunging below zero, and if those memes are to be believed, it has apparently rained in Britain every single day since the start of 2026. Well, it certainly feels like it's true... So, at this point, we’ll take a spark of joy wherever we can find it—and right now, it's in the form of a bandana-print scarf.

    Colourful, playful, nostalgic and far less predictable than the triangle scarves that have dominated the past few months, the bandana-print scarf feels like a small but impactful switch-up. It has the power to lift the simplest outfit—knotted over a wool coat, tucked into a blazer, or thrown over a knit—without looking as though you’ve tried too hard, not to mention it's a genuine necessity while there's still a decided chill in the air, too.

    Woman wearing bandana-print scarf

    (Image credit: Launchmetrics)

    The shift has been quietly bubbling for a while, but this past week has cemented the bandana-print scarf's status as new-season must-have—and it's largely thanks to Gigi Hadid. The trendsetting model recently stepped out in New York City wearing a stylish suede trench coat, jeans, loafers, and—you guessed it—a paisley print bandana-style scarf on top. Her exact style hails from her own brand, Guest In Residence, and has pretty much sold out in every colourway since. Proof that insiders are ready to swap their trusty triangle styles for something that feels fresh and new ahead of the new season.

    The trend also translates surprisingly well beyond city dressing, too. On the slopes, Leila Kashanipour styled a variety of bandana-print scarves with her ski suits, demonstrating how the accessory can also work seamlessly against performance layers.

    leivankash wearing a bandana scarf

    (Image credit: @leivankash)

    Back in London, it’s equally as effective worn with pinstriped trousers and a cashmere jumper, offering an easy way to break up the seasonal sea of navy and black. And when the weather finally improves, the same scarf can be tied loosely over a T-shirt and straight-leg jeans, adding a welcome pop of colour without overwhelming the look.

    The best bandana-print scarves strike that balance between playful and polished. Reversible styles in complementary colourways offer versatility, while classic paisley designs channel that effortless, French-inflected ease. Consider it the easiest accessory update you’ll make this year.

    DUSSELDORF, GERMANY - MARCH 19: Kathrin Bommann seen wearing Saint Laurent black sunglasses, Hermès black and white bandana, Magda Butrym pinstripes black grey long coat, Raey wide leg blue denim jeans, Skims white top, Hermès vintage Kelly black leather bag, Hermès black leather loafer, on March 19, 2023 in Dusseldorf, Germany. (Photo by Jeremy Moeller/Getty Images)

    (Image credit: Getty Images)

    Luckily, when it comes to investing in a bandana-print scarf of your own, there are plenty of options to choose from—both courtesy of high-street brands and luxury designer labels. To help make the switch that much easier, I've curated an edit of the best styles to shop below.

    Shop the Best Bandana Scarves

    Carmen Knitted Triangle Bandana

    Free People
    Carmen Knitted Triangle Bandana
    £32
    £32 AT FREE PEOPLE

    Can't quite drag yourself away from the triangle scarf? This bandana-print style offers an easy update that's just as easy to style.

    Weekend Maxmara Onesto Paisley Pure Silk Scarf, Midnightblue

    Weekend MaxMara
    Onesto Paisley Pure Silk Scarf
    £120
    SHOP NOW

    A classic design courtesy of MaxMara, crafted from silk for a luxurious take on the trend.

    Grand Bandana Hachiko Avoine - Tu

    Kujten
    Grand Bandana Hachiko Avoine
    £310
    £310 AT KUJTEN

    On a recent walk around West London, I counted a whopping six Kujten paisley-print scarves—so I can confidently say this is a soon-to-be must-have.

    Guest in Residence bandana scarf

    Guest In Residence
    The Wild Rag
    £226
    £225 AT GUEST IN RESIDENCE

    Reversible, 100% cashmere, and recently worn by Gigi Hadid—it's little wonder this exact style is sold out in almost every colourway.

    Silk Bandana - Star - Khaki - Large Size

    Call It By Your Name
    Large Bandana
    €180
    £180 AT CALL IT BY YOUR NAME

    This French brand is an under-the-radar go-to for stylish women, Leila Kashanipour included.

    60x60 Silk Print Bandana

    Maje
    Print Bandana Scarf
    £129
    £129 AT MAJE

    For eternally chic French-girl vibes, look no further than this blue-and-white print style from Maje.

    Provencal Paisley Print Bandana | Cumin

    TOAST
    Provencal Paisley Print Bandana
    £45
    £45 AT TOAST

    Hand-printed in India, this scarf features a unique design—no two are the same. The price-point is excellent, too.

    Hayley Menzies, Dalton Cashmere Wool Scarf Red

    Hayley Menzies
    Dalton Cashmere Wool Scarf Red
    £150 AT HAYLEY MENZIES

    This cashmere and wool-blend style will see you through many more inevitable cold snaps still to come.

    hermes bandana print shawl

    Hermès
    Les Roues de Phaeton Bandana Shawl 140
    £1210
    SHOP NOW

    Luxury lovers know that when it comes to statement scarves, no one does it better than Hermès—so of course the French brand has launched its own take on the trend, in the form of an elegant shawl.

    Printed Poplin Scarf

    Miu Miu
    Printed Poplin Scarf
    £210
    £210 AT MIU MIU

    Miu Miu's vintage-inspired scarf would pair beautifully with white jeans, a cashmere jumper and a faux-fur jacket for now—and then with a white tank and straight-leg jeans once the weather allows.

    Marie Claire Newsletter

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    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
    Sofia Piza
    Sofia Piza
    Social Links Navigation
    Junior Fashion Editor

    Sofia Piza is the Junior Fashion Editor at Marie Claire UK. With extensive experience and a degree in Fashion Journalism, she covers runway trends, shopping picks, celebrity fashion, and industry news.

    Throughout her career, Sofia's work has ranged from in-depth interviews with industry experts and high-profile celebrities to creative production for editorial cover shoots and red-carpet coverage. Born in Mexico and raised in five countries, Sofia's multicultural upbringing has fed into her interest in international markets, leading her fashion week coverage across London, Milan, Paris, New York, and Copenhagen.

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