It contains a gold coin set into the shell
An Easter egg containing a Gold Bullion Britannia coin set into the shell has gone on sale at Selfridges for £1,000.
The department store hopes the egg will be seen as the ultimate alternative investment for chocoholics fed up with the poor return on property and shares over the last year.
Gold has performed spectacularly well over the last three years, doubling in value to nearly $1,000 an ounce, though it has been very volatile over the last year.
Historically, gold has performed well during financial crises because investors believe it is one of the few commodities to hold its value during inflationary bubbles.
The coin embedded in the modest-sized egg, no higher than a foot, weighs exactly one troy ounce – 10 per cent heavier than a standard ounce and the measurement used in the gold industry. At the end of last week gold was trading at $905 an ounce (£610).
Selfridges insists, however, the coin is a particularly rare one that the Royal Mint no longer produces and is therefore worth £900.
For those unconvinced by the investment returns offered by the coin, can console themselves with the knowledge that the egg is made by one of London’s finest chocolate companies, Melt, which supplies many of the leading restaurants such as the River Cafe with their chocolates.
Anyone interested in the egg will have it made to order by Melt’s head chocolatier Chika Watanabe using a choice of single origin Venezuelan, Madagascan, Colombian or Caribbean chocolate. The egg is decorated with 18 carat gold leaf and filled with Melt’s award winning sea salted caramels.
Ewan Venters, Director of Food and Restaurants at Selfridges, says: ‘Don’t invest in the stock market this Easter, invest in the golden egg instead, it really is worth its weight in gold – even after the fantastic chocolate has been eaten.’