Celebrities Are Obsessed With This Romantic LA Dress Brand—and It's Not Just For Summer

You might assume that the most famous wardrobes in the world are reserved exclusively for heritage houses and haute couture heavyweights from Paris and Milan. But every so often, a smaller label slips into the spotlight—swapped between VIP stylists and, I'd like to imagine, a very impressive Whatsapp group chat. One such under-the-radar brand that's clearly making its mark? Dôen.

Founded in 2016 by sisters Margaret and Katherine Kleveland in Los Angeles, Dôen was built on a vision of nostalgic, California-inflected femininity. Think: prairie silhouettes, faded florals and cotton dresses that feel as though they’ve been passed down through generations, and are immediately recognisable without the need for loud logos or signature prints. And their celebrity fan club is only growing.

Taylor Swift, Selena Gomez, Kylie Jenner, Dakota Johnson and Kaia Gerber have all been spotted in Dôen’s vintage-inspired designs, cementing its status as the insider’s alternative to more obvious luxury labels. As does the fact the brand is now stocked across a number of key retailers, including Net-a-Porter, Harrods, MyTheresa, and Liberty London, to name just a few.

But if you're thinking that Dôen dresses feel overtly like 'summer' frocks, you may want to revisit the latest collection of pieces that actually work year-round. The brand's latest collection features slightly heavier fabrics such as velvet that can be worn sans jacket, cotton-twill checks that feel particularly fresh, and a whole host of wedding guest dress options to see you through any upcoming nuptials.

Plus, you can always take inspiration from the California style moodboard and pair yours with cowboy boots until the cooler weather lets up. Just scroll below to see our current favourites.

Shop Dôen Dresses: Editor's Picks