There are few brands that have fashion insiders in a chokehold quite like Toteme. So much so, that oftentimes when I find myself at an industry show, party or event, I like to play a little game (in my head) and count how many items I can spot from the Stockholm-based brand in the room. Usually, it's at least ten.
If you're familiar with the brand's back-story, it's not such a surprising state of affairs. Toteme was launched in 2014 by Elin Kling and Karl Lindman, a husband-and-wife duo who worked for years in the industry as a fashion journalist and art director, respectively—so it tracks that they know exactly what their colleagues on the ground would want to wear. And that is: minimalist, high-quality, versatile, refined pieces with the power to easily elevate the everyday.
Think: sleek leather bags, classic cashmere knits, beautifully cut coats, and timeless tailoring that are destined to be worn on repeat—and ooze a certain pared-back Scandi cool that will never go out of style.
Fashion executive Denise Nørgaard wears Toteme boots
Little wonder so many stylish women gravitate towards the brand—be it editors, stylists and well-heeled professionals looking to fill their workwear wardrobes with effortless modern staples that are anything but dull, or famous faces like Katie Holmes, Jennifer Lawrence, Anne Hathaway, Rosie Huntington-Whiteley and Bettina Looney, who are known for their impeccable off-duty attire.
And while Toteme's sartorial star power is seasonless, its cold-weather collections are its most alluring of all. Perhaps it's down to the brand's Nordic roots, or because its predominantly neutral colour palette and sumptuous fabrics lend themselves to the cosy mood particularly well... But if there's a time to invest in few key Toteme pieces to level up your everyday looks, it's undoubtedly autumn—and this one in particular.
Jennifer Lawrence wears Toteme coat
Toteme's current collection is one of the best I've seen in years—and I, along with half of the fashion industry, unashamedly want it all. In the spirit of restraint, however (not to mention a long hard look at my bank balance), I've narrowed my wishlist down to just 13 of the best buys from Toteme's autumn 2025 collection, which you can find below.
Each is guaranteed to become a much-loved wardrobe essential that you'll reach for countless times in the seasons still to come, and worth every penny both in terms of quality and cost-per-wear. From the waxed jacket good enough to become the style of the season, to the leopard-print tote that's a cult item in the making, these are my top new-season picks from Toteme.
Toteme: Best Buys for Autumn 2025
With their rich indigo wash, contrast stitching, and straight-leg silhouette, these jeans are nothing short of a new-season must-have. Pair with pointy ankle boots (see below) and a classic cashmere jumper (ditto) for an effortlessly polished everyday look. Be warned, though: you might struggle to wear anything else.
A little black boot is an autumn essential, and Toteme's are by far the best I've seen. Note the signature slanted heel, too, that acts as a subtle signal to those in the know.
A big dress fan? If silky fabrics, elegant cuts and timeless colours catch your eye, then you're sure to love this selection. Take this draped satin maxi dress as a prime example—polished enough to wear to work as well as to that swanky dinner.
A bag with the power to inject joy into even the grizzliest, greyest, mid-winter days—and therefore, in my eyes, a total no-brainer investment.
It takes an especially special piece to be classed as a Toteme signature, and this coat is more than worthy of the title. Jennifer Lawrence, Rosie Huntington-Whiteley, and a number of fashion editors I know are all big fans, and comprising of a wool-cashmere blend in three colourways, it's easy to see why.
If you're after a real winter warmer, few fashion finds would make for a wiser investment than these knee-high boots. Not only do they have the signature Toteme slanted heel, but they also effortlessly slot into the animal print trend.
Only Toteme could turn a countryside-adjacent waxed jacket into a must-have fashion piece. I'm utterly obsessed.
I have no doubt that if Carolyn Bessette-Kennedy were still alive today, this is exactly what she would wear.
Timeless trousers, you say? Toteme has no short supply of options in chic neutral shades and timeless shapes. Just take this taupe wool-blend style as a key example.
The Toteme slanted heel may be particularly chic, but so too are the labels flat styles. Case in point: these fuzzy, shearling ankle boots that I'm already desperate to wear (and it's not even that cold).
Quite simply: the perfect grey cashmere jumper, that's meant to be worn and loved forever.
The T-Lock has become something of a 'quiet luxury' icon, and with good reason. I love this new suede iteration in particular—just don't skimp on the professional-grade protectant.
Yes, the scarf-coat trend that took over our wardrobes this time last year came courtesy of Toteme. The original style, this grey and cream embroidered option, is truly timeless.
If money were no object, this is the only coat I'd wear this winter—and, quite frankly, forever more.
A fitted maxi skirt might not initially seem like a versatile item, but think about all the ways you could wear it—including but not limited to: with a matching bustier in lieu of a black tie gown, with a white t-shirt tucked in for a smart yet low-key vibe, with a sequinned top for a party, with a grey cashmere jumper and slingbacks for the ultimate in smart-casual... And that's just off the top of my head. Trust me: it will get endless use.
Loyal fans of the brand may be wondering "what's new?" So I bring you the Toteme over-the-knee boots, perfect for layering under skirts, dresses and cropped trousers for extra warmth.
Toteme’s shearling coat remains a cult favourite every winter, and the brand has just released its latest colourway in a delicate shade of grey.
Ever wondered what is in a Fashion Editor's capsule wardrobe? A great pair of black heels, you can walk in. Look no further.
