30 of the Most Sought-After New Season Buys to Kick-Start Your Autumn/Winter 2025 Wardrobe
Fashion insiders know this is prime time to buy well for the season ahead
Autumn is officially here, and fashion insiders know that now is prime time to buy well for the season ahead. While some of the best Autumn/Winter 2025 pieces dropped in stores as early as the beginning of September, many have since been re-stocked and buzzy new collections added—so, if you're looking to celebrate the arrival of the new season by treating yourself to a few well-chosen wardrobe additions, then you've come to the right place.
I've combed through all the Autumn/Winter 2025 collections from high street to high end, to bring you the 30 best fashion buys that will see you through the months ahead in serious style—and that are well worth the investment. Keep scrolling to discover—and shop—the coolest jumpers, coats, shoes and bags that everyone will soon be clamouring for.
Introducing the coolest everyday knit of the season, courtesy of Marks & Spencer.
The Frankie Shop's Jane coat is a modern autumn/winter essential, and this chocolate-brown colourway is especially alluring.
These Prada pumps have been high on every stylish woman's wish list since debuting on the AW25 runways.
Grey is everywhere at the moment, and this corpcore-style skirt is a great way to dip your toe into the trend.
Checked coats are big news this season, but you'll struggle to find one in stock. This car coat from Jigsaw has just dropped and is a future classic. We love the subtle hints of blue and red running through the print.
Mother Denim's wide-leg jeans are a key silhouette for autumn.
For stylish, cool, expensive-looking tailoring on the high street, look no further than Massimo Dutti. This double-breasted, collarless style is bound to be a hit, and the matching trousers too.
Animal print accessories are the fashion set's secret to reinventing their favourite outfits, so why not take a walk on the wild side in these excellent snake-print leather boots?
Zara's asymmetric lace camis are the gift that keeps on giving — not just because Zara keeps restocking them, but because they're an easy way to refresh last winter's separates with a new-season feel.
It may still be an investment but the glossy pony hair finish on this jacket looks way beyond its actual price tag and it has already been photographed on some of the most stylish women we follow.
When it comes to sunglasses this season, it's the more oversized and statement-making the better.
Faux fur trims are big news for autumn and this coat by Copenhagen-based brand Rotate is at the top of many buyers' wishlists. Don't sleep on it.
Dior's newest It-bag has just dropped, and it's a modern classic in the making.
The perfect everyday black ankle boots, with a stylish leopard-print twist. Simply divine.
A lace-trim satin skirt is a great transitional piece for those of us still trying to cling onto summer. Layer with a textured sweater and your favourite knee-high boots.
This just-dropped suede trench is achingly chic, and incredibly well-priced too. A true must-have—just don't forget the suede protector spray.
We can always count on AGOLDE to launch the jeans of the season, and this time around it's the classic, universally flattering Low Curves in a chic chocolate colourway.
Toteme's founder knows how to design a great pair of boots you'll wear to death, and new for autumn are these over-the-knee boots. The subtle grey tone means they'll brighten wintry outfits while being more practical than, say, a white or cream leather boot.
Big enough to fit everything and the kitchen sink, this would make the perfect new-season work bag.
Looking to invest in a new-season piece that will retain its cool-girl status for years still to come? Then these Chloé wedges are for you.
Handbag label Savette has achieved cult status with its classic silhouettes and quiet luxury design. The Symmetry bag is everything you need in a luxe everyday handbag.
The cult-favourite LV Sneakerinas now come in a chic brown and orange colour combo that feels perfectly autumnal.
Oversized burgundy leather jackets are going to be everywhere in the coming months, so get ahead of the trend with this Reiss design.
Whether peeking unexpectedly out from beneath a grey tailored suit, paired with a classic LBD, or styled for the everyday with jeans and a crisp white shirt, these pony-hair mules will elevate your outfits to no end.
H&M's belted tote is giving Prada, but for much much less.
Ghillies were all over the SS25 catwalks, and this pony-hair style from Russell & Bromley is proof that they're sticking around for the new season, too.
If you're looking to invest in a new season skirt, make it this one from Loewe.
You'll be lucky to find the Saint Laurent Amalia pumps in stock anywhere, so don't sleep on this colour way. They are a future heirloom.
Gucci's latest bag will add instant polish to your everyday outfits.
