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    You Can Stop Looking—We Have Found 21 Of The Best Mascaras For Length, Volume and Definition

    Years of trial and error...

    Katie Thomas's avatar
    By Katie Thomas Contributions by Mica Ricketts, Dionne Brighton
    Last updated 2 July 2026 In Buying Guides

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

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    In every make-up bag up and down the country, you will find mascara. It is arguably the most used make-up product in our collective beauty kit. In fact, as a beauty editor, there is not a day that goes by that I leave the house without it. But what actually makes the best mascara the best? Find out below...

    What makes the best mascara? Things to consider...

    When it comes to mascara, everyone has their own preference in what they are searching for. Personally, I love a full, fluttery and voluminous lash look, combined with a formula that doesn't flake throughout the day and won't transfer onto my eyelid. A lot to ask for, I know. Long, lengthy lashes are usually a favourite. My go-to is Maybelline's Lash Sensational Sky High Mascara (which I will debate anyone who disagrees that it's the best Maybelline mascara), but I am always testing new releases to find the very best out there, because who doesn't want to find the best mascara?

    If you're shopping for a new formula, there's plenty of things to consider. For starters, the look you're after: defined, natural-looking lashes, or big volume to add drama to your look? Once you've decided on your top lash-enhancing priority, this will help you choose the right wand and mascara for you. Plastic combs and brushes are better at defining and elongating lashes as they're often thinner and less chunky in size. Traditional bristles are key to adding volume and fullness, as they're plumper and apply more product to the lashes.

    Colour is also important. Black has long been the most popular, but it can wash paler skin tones out, so it might be worth considering a really good brown mascara or a navy shade for your beauty arsenal if you fall into that category.

    Brown and blue mascaras are certainly having a moment. If you really want your eye colour to stand out? Pick a colour that will accentuate it. Purple and blues make blue and green eyes pop, while browns highlight hazel.

    And then of course, the next decision is do you need a long-wearing, hardy waterproof formula? If you have watery eyes or are prone to smudginess, you may want to opt to shop a waterproof (or at the very least water-resistant) buy.

    Thom Walker, make-up artist and Creative Director of Givenchy make-up, gave me the best mascara tip I've ever heard. He admitted that finding the right mascara can be tricky and that it does involve a bit of trial and error, but once you find a mascara wand that you really like that does the job you want it to do, don't throw it away. "I clean it, wash it thoroughly and then use it almost like a spoolie with other mascara formulas."

    The best mascaras: Quick links

    • Best affordable mascara: L'Oréal Paris Lash Paradise Mascara, £8.99 (save 31%) | Amazon
    • Best mascara for volume: Vieve Icon Mascara, £27 | Vieve
    • Best lengthening mascara: Maybelline Lash Sensational Sky High Mascara, £8.29 (save 36%) | Amazon
    • Best for everyday lashes: Lancôme Lash Idôle Mascara, £22.40 (save 20%) | Lookfantastic
    • Best for a dramatic finish: Charlotte Tilbury Exagger-Eyes Mascara, £28.00 | Sephora
    • Best tubing mascara: Beauty Pie Wrap Star Tubing Mascara, £20 | Beauty Pie
    • Best waterproof mascara: MAC Extended Play Lash Mascara, £20 | Lookfantastic
    • Best mascara for a no-make-up-make-up look: Glossier Lash Slick, £20 | Glossier
    • Best for sensitive eyes: Milk Makeup Kush Mascara, £26 | Cult Beauty
    • Best for oily eyelids: Estée Lauder Double Wear Zero-Smudge Lengthening Mascara, £29.50 | Lookfantastic

    How we test the best mascara formulas

    I've trialed and tested so many mascaras over the years that we've genuinely lost count. From Charlotte Tilbury's latest launch - her first ever volume mascara - to Ilia's bestseller that legthens in the most beautiful way (which is a bit of beauty insider's secret) I, as well as the extended Marie Claire team, have done our fieldwork. And what we can definitively say is that the best mascaras really do have transformative effects.

    So how do we test? There are certain things that we look out for when testing any new mascara that lands in our laps. We're interested in things like the wand - bristle type and shape; the effect on lashes - whether it adds volume or length (or both?!); the formula - can you feel it on your lashes or does it nourish those tiny hairs? and finally the price. (Read more about how we test products.)

    Keep on scrolling for the best mascaras the industry has to offer. You're sure to find your new favourite...

    Best mascaras 2026

    1. Maybelline Lash Sensational Sky High Mascara

    Maybelline Lash Sensational Sky High Mascara

    (Image credit: Maybelline)

    Maybelline Lash Sensational Sky High Mascara

    Best lengthening mascara and best shade range

    Specifications

    Lash effect: Length
    Brush: Plastic
    Shade options: Very black, Blackest black, Cosmic black, Brownish black, Blue Mist, Burgundy Haze, Pink Air
    Waterproof option availability: Yes
    Mini option availability: None
    Vegan: No
    Cruelty Free: No
    Today's Best Deals
    £8.29 at Amazon (save 36%)

    Reasons to buy

    +
    Creates length in one swipe

    Reasons to avoid

    -
    Experienced a few flakes after a long day of wear

    "I've loved this mascara since the first day I tried it. I dabble with others, because that's the nature of the job, but I come back to this mascara time and time again. It gives the perfect amount of length, the perfect amount of lift and the perfect amount of volume. It's like LVL lashes in a tube. It's also the only mascara that I bought on my maternity leave when I didn't have access to the Marie Claire beauty cupboard. All hail Maybelline Lash Sensational Sky High Mascara. If you're playful with your make-up too, its also has one of the best shade ranges around. The burgundy one was trending on TikTok." Katie Thomas, Senior Beauty Editor

    2. Lancôme Lash Idôle Mascara

    Lancôme Lash Idôle Mascara

    (Image credit: Lancome)

    Lancôme Lash Idôle Mascara

    Best for everyday glamour

    Specifications

    Lash effect: Volume
    Shade options: Black
    Brush: Plastic
    Mini version availability: Yes
    Waterproof version availability: Yes
    Vegan: No
    Cruelty Free: No
    Today's Best Deals
    £22.40 at Lookfantastic (save 20%)

    Reasons to buy

    +
    Curved wand

    Reasons to avoid

    -
    Have to layer up for a voluminous effect

    "Goodness, I am slightly obsessed with this mascara. The plastic bristles manage to separate my lashes to create the perfect fanned look, whilst the curved wand lifts and coats them in the darkest black formula. It is my favourite everyday mascara. And what I've realised recently, which is something of note, is that you can actually top up your mascara later in the day without any clumping. It has to be the plastic wands that allows for this." - Katie Thomas, Senior Beauty Editor

    3. L'Oréal Paris Lash Paradise Mascara

    L'Oreal Lash Paradise

    (Image credit: L'Oreal Lash Paradise)

    L'Oréal Paris Lash Paradise Mascara

    Best affordable mascara

    Specifications

    Lash effect: Natural volume
    Shade options: Black, brown
    Brush type: Bristle
    Mini version availability: None
    Waterproof version availability: Yes
    Vegan: No
    Cruelty Free: No
    Today's Best Deals
    £12.99 at Lookfantastic

    Reasons to buy

    +
    Affordable
    +
    Delivers next-level length

    Reasons to avoid

    -
    If you like a serious lash look for the evening, you might still want to reach for falsies

    "There is no mascara on this planet that I love more than this. For just £12 this mascara delivers everything I could ever want. It fans out my lashes, delivers a volume that still looks natural and leaves lashes looking unbelievably long. It's also beautifully layer-able." - Shannon Lawlor, Executive Beauty Editor

    4. Estée Lauder Double Wear Zero-Smudge Lengthening Mascara

    Estée Lauder Double Wear Zero-Smudge Lengthening Mascara

    (Image credit: Boots)

    Estée Lauder Double Wear Zero-Smudge Lengthening Mascara

    Best for oily eyelids

    Specifications

    Lash effect: Length, volume
    Shade options: Black
    Mini version availability: Yes
    Waterproof version availability: Yes
    Vegan: No
    Cruelty Free: No
    Today's Best Deals
    £29.50 at Lookfantastic

    Reasons to buy

    +
    Long brush for easy application

    Reasons to avoid

    -
    Won't be for you if you want mega drama

    "I recently recommended this to a friend who was struggling to find a formula that wouldn't transfer onto her oily under eyes. She has now become a convert just like me. I don't have oily lids, I just consider this to be one heck of a cracking mascara. It knows what its role is in the make-up routine and it commands respect. It knows that you want every lash to stand to attention, so it does just that. It knows that you want to add a touch of drama to the eye (but not too much), so it does just that. It knows that you don't want to look at yourself in the mirror halfway through the day to see dark smudges on the tops of your cheeks, so it most certainly does not do that. It's serious about its responsibilities." - Katie Thomas, Senior Beauty Editor

    5. Vieve Icon Mascara

    vieve icon mascara

    (Image credit: Vieve)

    Vieve Icon Mascara

    Best for volume

    Specifications

    Lash effect: Volumising & curling
    Shade option: Black
    Brush type: Spiral brush
    Mini version available: No
    Waterproof version available: No
    Vegan: Yes
    Cruelty free: Yes
    Today's Best Deals
    £27 at Vieve

    "The brand's original Modern Mascara was one of the first that convinced me that mascara could work for me, so it's safe to say I was a little excited when news of a new formula dropped. Not only does the Icon Mascara promise to increase lash volume by up to 356%, stay smudge-proof for up to 24h, and increase lash length by up to 28%, but it also claims to catch every single lash, build effortlessly, and remove easily without relentless scrubbing.

    It has a jumbo spiral brush, which simultaneously works to coat every lash and provide bold, dramatic lashes with serious volume. This shape, combined with a formula that is neither too dry nor too wet (no smudging on the eyelids here, even with my hooded lids) makes for a winning design.

    When applying, I can actually feel the brush catching each of my lashes—even those tiny ones in the corner. The product also doesn't build up on the wand, so there's no contending with clumpiness or too much pigment being applied to the lashes." - Amelia Yeomans, Junior Shopping Editor

    6. Charlotte Tilbury Exagger-Eyes Mascara

    Charlotte Tilbury Exagger-Eyes Mascara

    (Image credit: Charlotte Tilbury)

    Charlotte Tilbury Exagger-Eyes Mascara

    Best for a dramatic finish

    Specifications

    Lash effect: Volume
    Shade option: Black
    Brush type: Bristle
    Mini version available: Yes
    Waterproof version available: No
    Vegan: No
    Cruelty Free: Yes
    Today's Best Deals
    £28 at Lookfantastic

    Reasons to buy

    +
    Rounded head
    +
    Jet black formula
    +
    Full-on drama lashes

    Reasons to avoid

    -
    It's in a glass tube, so it's heavy
    -
    It can take time to nail the technique

    "Let me introduce you to the best plus one you will ever take to a party. This is va-va-voom voluminous lashes in a tube. With, and I'm being honest here, two swipes maximum you have dramatic, fanned out lashes. They perfectly compliment a smokey eye or a wash of metallic swiped across the lid. Does that mean you can't wear it during the day? Absolutely not." - Katie Thomas, Senior Beauty Editor

    7. Beauty Pie Wrap Star Tubing Mascara

    Beauty Pie Wrap Star Tubing Mascara

    (Image credit: Beauty Pie)

    Beauty Pie Wrap Star Tubing Mascara

    Best tubing mascara

    Specifications

    Lash effect: Lengthening
    Shade options: Black
    Brush type: Bristle
    Mini version availability: None
    Waterproof version availability: None (although smudgeproof)
    Vegan: Yes
    Cruelty Free: Yes
    Today's Best Deals
    £20 at Beauty Pie

    Reasons to buy

    +
    Don't smudge or budge
    +
    Can be removed just with make-up

    Reasons to avoid

    -
    Doesn't give particularly good volume

    Price shown is members' price.

    If you're yet to try a tubing mascara, let me explain them to you. Essentially, the formula coats each lash with a tube-like formula, meaning it doesn't smudge or run. In fact, it can just be removed with some warm water, and each of the tubes will slide off the lashes. This one, from Beauty Pie, is one of the best out there, particularly if you want natural-looking lashes with some extra length.

    8. Maybelline Colossal Curl Bounce Mascara

    Maybelline Colossal Curl Bounce Mascara

    (Image credit: maybelline)

    Maybelline Colossal Curl Bounce Mascara

    Best mascara for straight lashes

    Specifications

    Lash effect: Curl
    Shade options: Very black
    Brush: Bristle
    Mini version availability: None
    Waterproof version availability: None
    Vegan: Yes
    Cruelty Free: Yes
    Today's Best Deals
    £12.99 at Lookfantastic

    Reasons to buy

    +
    Memory curl technology

    Reasons to avoid

    -
    Can start to transfer throughout the day 

    "This is such a clever mascara and does exactly what it promises. It has a curved brush and memory curl technology that holds for up to 24 hours, which means that it lifts and separates with a volumising formula. Colossal Curl Bounce is so powerful the brand claims you won't need to use a lash curler. And guess what? As someone who doesn't leave the house without curling my eyelashes I was so impressed that I was able to skip that step with this. If you have stubbornly straight lashes, this is the buy for you." - Katie Thomas, Senior Beauty Editor

    9. Rare Beauty Perfect Strokes Volumizing Mascara

    Image 1 of 2
    Rare Beauty Perfect Strokes Universal Volumizing Mascara
    (Image credit: Rare Beauty)
    Katie Thomas wearing Rare Beauty mascara
    (Image credit: Katie Thomas)
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    Rare Beauty Perfect Strokes Universal Volumizing Mascara
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    Katie Thomas wearing Rare Beauty mascara

    Rare Beauty Perfect Strokes Volumizing Mascara

    Best for natural-looking volume

    Specifications

    Lash effect: Natural volume
    Shade options: Black
    Brush: Bristle
    Mini version availability: None
    Waterproof version availability: No (but it is water-resistant)
    Vegan: Yes
    Cruelty Free: Yes
    Today's Best Deals
    £22 at Sephora

    Reasons to buy

    +
    Buildable volume

    Reasons to avoid

    -
     Can transfer after wearing all day

    "This isn't typically my sort of mascara - give me a plastic comb any day. But this seems to do the same job as a plastic wand. Not only does it lengthen and volumise, it also nourishes your lashes with castor oil for a soft, velvety finish. It's great for people who like volume, but not *too* much volume. You have full control over how you want your lashes to look with this mascara - during the day, you only need one coat for that fluttery lash effect, however, I tend to layer it up at night for added volume." - Katie Thomas, Senior Beauty Editor

    10. MAC Extended Play Lash Mascara

    MAC Extended Play Lash Mascara

    (Image credit: Mac)

    MAC Extended Play Lash Mascara

    Best waterproof mascara

    Specifications

    Lash effect: Length, volume
    Shade options: Black
    Brush: Spiral
    Mini version availability: None
    Waterproof version availability: Yes
    Vegan: No
    Cruelty Free: No
    Today's Best Deals
    £20 at Lookfantastic

    Reasons to buy

    +
    Long-lasting

    Reasons to avoid

    -
    Brush doesn't pick up a lot of product

    MAC's Extended Play Lash Mascara is a waterproof, long-wearing formula that can last up to 16 hours thanks to its thermal-sensitive technology. It defines, lengthens and curls your lashes, with a rich black finish. "The wand of this is really interesting as it acts like a plastic comb would - coating every single lash, but adds just a subtle hint of volume as your traditional bristles would," says Katie.

    11. Glossier Lash Slick

    Image 1 of 2
    Glossier Lash Slick Mascara in Brown
    (Image credit: Glossier)
    Sophie Cookson with Glossier Lash Slick on her lashes
    (Image credit: Sophie Cookson)
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    Glossier Lash Slick Mascara in Brown
    Image 2 of 2

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    Sophie Cookson with Glossier Lash Slick on her lashes

    Glossier Lash Slick

    Best mascara for a no-make-up-make-up look

    Specifications

    Lash effect: Lengthens, lifts
    Shade options: Black, brown
    Brush type: Plastic
    Mini version available: No
    Waterproof version available: No
    Vegan: Yes
    Cruelty Free: Yes
    Today's Best Deals
    £20 at Glossier

    Reasons to buy

    +
    Comes off incredibly easy at the end of the day
    +
    Very natural-looking effect

    Reasons to avoid

    -
    Won't create enough drama for some people

    "I was really surprised at how much I love this mascara from Glossier. The comb seperates the lashes in a really nice way and gives a subtle lift, which is buildable if you want a more defined look. It feels super lightweight to wear, you almost forget you've got it on and its got great staying power. It works really well as an everyday mascara, but if you like a dramatic eye look, you'll want something like the Charlotte Tilbury Exagger-eyes Mascara. It's a really subtle mascara formula, which is why I like it, but it might be too much for some people." - Sophie Cookson, E-Commerce Analyst

    12. Clinique Bottom Lash Mascara

    Clinique Bottom Lash Mascara

    (Image credit: Clinique)

     Clinique Bottom Lash Mascara

    Best for bottom lashes

    Specifications

    Lash effect: Definition
    Shade options: Black
    Brush type: Bristles
    Mini version availability: None
    Waterproof version availability: None
    Vegan: No
    Cruelty Free: No
    Today's Best Deals
    £22.50 at Lookfantastic

    Reasons to buy

    +
    Coats bottom lashes perfectly
    +
    Can also use for inner top lashes

    Reasons to avoid

    -
    Two mascaras in your makeup bag

    Bottom lashes are incredibly tricky to do, but this mini brush makes even the teeniest tiniest hair on the lower lash come to life. It's nimble, so easy to use and small enough that you won't make any mistakes. "Not to be dramatic, but this mascara changed my whole make-up routine for the better," exclaims Grace. "I used to avoid putting mascara on my bottom lashes as I could never find a product that wouldn't leave me with that panda eye effect. However, after trying this out I was fully converted."

    13. Milk Makeup Kush Mascara 

    Image 1 of 2
    Best Volumising Mascaras Milk Makeup Kush Mascara
    (Image credit: Milk Makeup)
    Sofia Piza wearing Milk Makeup Kush Mascara
    (Image credit: Sofia Piza)
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    Best Volumising Mascaras Milk Makeup Kush Mascara
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    Sofia Piza wearing Milk Makeup Kush Mascara

    Milk Makeup Kush Mascara

    Best for sensitive eyes

    Specifications

    Lash effect: Volumising
    Shade options: Black
    Brush type: Bristles
    Mini version available: Yes
    Waterproof version available: Yes
    Vegan: Yes
    Cruelty Free: Yes
    Today's Best Deals
    £26 at Cult Beauty

    Reasons to buy

    +
    Vegan
    +
    Non-irritating formula

    Reasons to avoid

    -
    The brush is huge - if you have small eyes, it could be tricky to apply

    "After trialling plenty of mascaras throughout the years, I always come back to Milk’s Kush Mascara. It has the perfect creamy formula that evenly coats all lashes for extreme volume that lasts all day and doesn’t smudge. As a contact lens wearer, I have found this mascara to be a safe option for my sensitive eyes as it has a non-irritating formula. The wand includes Milk’s Puff Puff brush, which features crisscrossed firm bristles that aim to avoid clumps. However, as I have unruly lashes, it’s easy for me to get clumps here and there, so on the rare occasion I do, I simply glide on a clean brush, and I’m good to go." - Sofia Piza, Fashion Writer

    14. By Terry Terrybly Mascara

    Image 1 of 2
    By Terry Terrybly Mascara
    (Image credit: By Terry)
    Ana Ospina wearing By Terry Terrybly Mascara
    (Image credit: Ana Ospina)
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    By Terry Terrybly Mascara
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    Ana Ospina wearing By Terry Terrybly Mascara

    By Terry Terrybly Mascara

    Best for sparse lashes

    Specifications

    Lash effect : Volume and extend
    Shade options: Black Parti-Pris, Moka Brown, Neon Green, Terrybleu, Purple Success
    Brush type: Bristles
    Mini version available: Yes
    Waterproof version available: Yes
    Vegan: No
    Cruelty Free: No
    Today's Best Deals
    £32 at Lookfantastic (save 20%)

    Reasons to buy

    +
    Lash-boosting formula
    +
    Great for sensitive eyes

    Reasons to avoid

    -
    Often sells out

    "I bought this mascara as a result of a very long search for something to help my sparse lashes. I have incredibly sensitive eyes and lashes, and have found some formulas cause my lashes to fall out. After reading about this one, I decided to give it a go. It's a bit like an eyelash serum and mascara hybrid - it has a growth-boosting formula, enriched with moisturising hyaluronic acid. After using it for about six months, I have definitely noticed a difference to the length and strength of my lashes - they look healthier and fuller." - Ana Ospina, Designer

    15. Kosas Soulgazer Lengthening + Lifting Peptide Mascara

    kosas soulgazer lengthening + lifting peptide mascara

    (Image credit: Kosas)

    Kosas Soulgazer Lengthening + Lifting Peptide Mascara

    Best brown mascara

    Specifications

    Lash effect: Lengthening
    Shade option: Black, brown
    Brush type: Plastic
    Mini version available: Yes
    Waterproof version available: No
    Vegan: No
    Cruelty Free: Yes
    Today's Best Deals
    £28 at Sephora

    Reasons to buy

    +
    Super easy to remove
    +
    Subtle
    +
    Nourishing formula

    Reasons to avoid

    -
    If you have oily lids, this won't suit you

    This mascara transforms lashes with just one swipe. Primarily a lengthening formula, it also gives individual lashes definition. The best part, though, is that if you feel like you need to add another layer later in the day, you can easily without fear of clumping.

    16. NARS Climax Extreme Mascara

    NARS Climax Extreme Mascara

    (Image credit: Nars)

    NARS Climax Extreme Mascara

    Best mascara for layering

    Specifications

    Lash effect: Length, volume
    Brush: Traditional hourglass
    Shade options: Extreme black
    Mini version availability: Yes
    Waterproof version availability: None
    Vegan: No
    Cruelty Free: No
    Today's Best Deals
    £28 at Boots

    Reasons to buy

    +
    Intense volume

    Reasons to avoid

    -
    Thick brush can make for messy application

    The high-shine latex finish is especially pleasing for those who have stick straight or very stubby lashes. Said XXL finish is also highly pigmented, so with just a single swipe lashes appear longer, fuller and jet black. Divine.

    17. Benefit They're Real Lengthening Mascara 

    Benefit They're Real Lengthening Mascara

    (Image credit: Benefit)

    Benefit They're Real Lengthening Mascara

    Best for high impact

    Specifications

    Lash effect: Curl, length
    Brush: Pointed with ball
    Shade options: Black
    Mini version availability: Yes
    Waterproof version availability: None
    Vegan: Yes
    Cruelty Free: Yes
    Today's Best Deals
    £28 at Lookfantastic

    Reasons to buy

    +
    Very impressive lengthening abilities

    Reasons to avoid

    -
    Formula can dry out quite quickly

    We couldn't have a line-up of the best on the market and not include one from benefit. For years and years the brand has featured at the very top of the UK's bestselling mascara list, so it's not surprise they invest so much in coming up with the best wands. The Roller Lash brush features a 'hook and roll' effect that grabs and separates each lash, then curls them upwards for a lifted look.

    18. Sculpted By Aimee MyMascara 

    Product shot of Sculpted by Aimee Mymascara

    (Image credit: Sculpted by Aimee)

    Sculpted By Aimee MyMascara

    Best all-rounder mascara

    Specifications

    Lash effect: Lift, length and define
    Brush: Curved wand
    Shade options: Black and brown
    Mini version availability: None
    Waterproof version availability: None
    Vegan: Yes
    Cruelty Free: Yes
    Today's Best Deals
    £19 at Boots

    Reasons to buy

    +
    Creates length and volume in just one coat
    +
    Quick drying
    +
    No transfer 
    +
    Infused with vitamin B5 to condition and nourish lashes 

    Reasons to avoid

    -
    Too many coats can start to look clumpy

    "As soon as I used MyMascara for the first time, I was converted. Instantly lifting, you only need two or three coats for ultra-defined and lengthened lashes. Usually, when a mascara is this lengthening, I find it takes away any volume, but this only adds to it. I now recommend the MyMascara to all my friends, and from now on, it is the one I compare all other mascaras to." - Dionne Brighton, Social Media Editor

    19. Ilia Limitless Lash Mascara 

    Ilia Limitless Lash Mascara

    (Image credit: Ilia)

    Ilia Limitless Lash Mascara

    Best mascara for feathery lashes

    Specifications

    Lash effect: Length and define
    Brush: Plastic
    Shade options: After midnight
    Mini version availability: Yes
    Waterproof version availability: No
    Vegan: No
    Cruelty Free: Yes
    Today's Best Deals
    £29 at Ilia

    Reasons to buy

    +
    Beautiful defined everyday lashes
    +
    Your lashes but better

    Reasons to avoid

    -
    Not great if you're seeking drama

    "I’m very picky when it comes to mascara - the formula has to be lengthening, volumising and separate my lashes. One mascara that ticks all three boxes is ILIA’s Limitless Lash. The lightweight formula doesn’t weigh my lashes down, ensuring they hold an impressive curl all day. It also has a double-sided brush which I use to pack on the product with one side and separate and curl with the other. In short: this mascara gives me the long, lifted and volumised lashes of my dreams." - Valeza Bakolli, Junior Shopping Editor

    20. Charlotte Tilbury Pillow Talk Push Up Lashes in Dream Pop

    Image 1 of 2
    Charlotte Tilbury Pillow Talk Push Up Lashes in Dream Pop
    (Image credit: Charlotte Tilbury)
    Mica Ricketts wearing Charlotte Tilbury Pillow Talk Push Up Lashes in Dream Pop
    (Image credit: Mica Ricketts)
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    Charlotte Tilbury Pillow Talk Push Up Lashes in Dream Pop
    Image 2 of 2

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    Mica Ricketts wearing Charlotte Tilbury Pillow Talk Push Up Lashes in Dream Pop

    Charlotte Tilbury Pillow Talk Push Up Lashes in Dream Pop

    Best coloured mascara

    Specifications

    Lash effect: Volume, length and lift
    Brush: Plastic with diamond-shaped bristles
    Shade options: Burgundy and black
    Mini version availability: Only in black
    Waterproof version availability: No
    Vegan: No
    Cruelty Free: No
    Today's Best Deals
    £22.40 at Charlotte Tilbury

    Reasons to buy

    +
    Flattering burgundy shade
    +
    Volumises, lengthens and adds curl

    Reasons to avoid

    -
    The brush takes some getting used to

    "When most of us think of coloured mascara it tends to be '80s-inspired electric blue shades or more out-there colours like green and pink that spring to mind. However, this one from Charlotte Tilbury has convinced me of the joys of ditching black mascara and embracing a more subtle hue for daily wear as this berry-brown colour is just so beautiful. Not only is burgundy mascara set to be a big trend this winter, the colour has been specially created to enhance your eye colour—whether it's green, blue or brown. And while it will look more dramatic on lighter lashes, on dark ones like my own I love the way that it provides a more natural-looking lash look without compromising on definition and fullness." - Mica Ricketts, Beauty Contributor

    21. L'Oréal Paris Volume Million Lashes

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    L'Oreal Volume Million Lashes Mascara
    (Image credit: Sephora UK)
    Lollie King wearing L'Oreal Volume Million Lashes
    (Image credit: Lollie King)
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    L'Oreal Volume Million Lashes Mascara
    Image 2 of 2

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    Lollie King wearing L'Oreal Volume Million Lashes

    L'Oréal Paris Volume Million Lashes

    Best for length

    Specifications

    Lash effect: Length, fanning
    Shade options: Black
    Brush: Plastic spiral
    Mini version: None
    Waterproof version: Yes
    Vegan: No
    Cruelty free: No
    Today's Best Deals
    £11.99 at Lookfantastic

    "Finding “the one” when it comes to mascara can be a long and arduous journey. For the past 10 years, I've committed my lashes to L'Oréal Paris Volume Million Lashes, and in its capable hands, my lashes have been transformed. For me, the plastic comb lengthens from the root of your lash giving the illusion of a lash lift while providing just the right amount of volume. If you’re looking for something a little more dramatic, add a few more coats for a bolder look." - Lollie King, Freelance Beauty Writer

    The best tips for applying mascara

    No matter which formula you eventually choose, here’s a tip from legendary make-up artist Charlotte Tilbury on the best application technique: "As you drag the brush up from the base of your lashes, zig-zag the wand from side to side. This creates more volume as you are depositing more product onto your eyelashes."

    As for your bottom lashes, turn the brush vertically. "The thinner end will help you control your application with more precision," Charlotte adds.

    And of course, to magnify the results, always go in with a second coat. But resist the urge to pump the wand up and down in the tube. "Your mascara will dry out quicker as you're pushing too much air inside. Slowly twist the brush around the tube instead," Tilbury explains.

    What is the best mascara for sensitive eyes?

    If your eyes are sensitive but you simply cannot imagine forgoing your beloved mascara, give It Cosmetics Hello Lashes+. It is so gentle on your eyes causing no irritation and unlike many mascaras for sensitive skin, this has a deep pigment and doesn’t fade throughout the day. With lash-loving ingredients like biotin, argan oil and jojoba, this cares for your lashes while lengthening and volumizing.

    What is the best mascara for short lashes?

    If you suffer with short lashes, look no further than UK Lash’s Lengthening Mascara. It lengthens and curls your lashes, but also gives it a wash of glycerin to hydrate your lashes and encourage growth.

    Make-up artist Adeola Gboyega says "One of the best tips I always share—and something I use on all my clients—is to start with a good eyelash curler. This lifts the lashes from the root, opening up the eyes and giving your mascara the perfect base to work its magic."

    Pro Tip: Curl one set of lashes, then immediately apply mascara to lock in the curl before moving to the next eye. This technique ensures a longer-lasting lift and prevents the curl from dropping.

    She also says that the way you apply mascara can make all the difference:

    • Tightline Your Lashes: Use a black or dark brown eyeliner to line your upper waterline, creating the illusion of thicker lashes at the base.

    • Wiggle From the Roots: Apply mascara by wiggling the wand at the base of your lashes and sweeping upward. Avoid just coating the tips—this can weigh lashes down and diminish the effect.

    • Build in Layers: Focus on applying light, even layers of mascara rather than one heavy coat, which can clump and drag lashes down.

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    Katie Thomas
    Katie Thomas
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    Senior Beauty Editor

    Katie Thomas is the Senior Beauty Editor at Marie Claire UK. With over 10 years of experience on women's luxury lifestyle titles, she covers everything from the best beauty looks from the red carpet and stand out trends from the catwalk, to colonic irrigation and to the best mascaras on the market.

    With contributions from
    • Dionne BrightonSocial Media Editor
    • Mica RickettsFreelance Beauty Editor and Contributor
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