When it comes to mascara, these are the big names in the business…
Ah, mascara. Without a doubt the one item we’d hail as a ‘can’t-live-without’ in a beauty version of Desert Island Discs. There’s just something about giving your lashes a bit of oomph with the best mascara that no other cosmetic can quite match (not even your best liquid eyeliner).
Whether you’ve got stubborn, straight lashes, unbearably short ones, or you just want to add a bit of volume to your eyelashes, we’ve tried and tested a job lot of the best mascara formulas and narrowed it down to a few choice buys every woman should have in her beauty arsenal.
Walk this way for a tour through the best mascaras on the market, old and new, for just about every lash type, and keep your eye out for our Prix Beauty Award winner. We’re sure you’ll leave here with a new beauty best friend…
Clinique High Impact Waterproof Mascara, £18, Fabled
Clinique’s waterproof mascara accompanies many to weddings, funerals and other important occasions during which crying might occur – because it just will not budge until you take to it with a good eye make-up remover. It has staying power we can only liken to that of a determined customer who camps outside department stores ahead of the Boxing Day sales. Adding just the right amount of length and volume, sensitive-eyed girls will also love it for smudge-free days. One of the best waterproof mascaras you’ll ever try.
Bobbi Brown Smokey Eye Mascara, £23, Fabled
When it comes to the best mascara for a lengthening job, this is a super pigmented game-changer. The thicker brush combs through your lashes to build the length volume of each, unlike a lot of volumising mascaras which clump lashes together for a bolder lash look. The result? Spidery, jet black lashes that are the best finishing touch to any eye make-up look – but especially a smokey eye.
A mascara called ‘Better Than Sex’ has got a lot to answer for and, fortunately for Too Faced, this one does. We’re talking standout lashes that are both thick and lengthy. What’s more, the helix-shaped wand is great at reaching into those tiny inner corner lashes and bumping up the outer ones. Great for nights out with your best eyeshadow, but is it really better than sex? We’ll let you decide on that one…
Benefit Roller Lash Mascara, £18.50, Fabled
When Benefit announced they were creating a new mascara, nobody believed it was possible for them to top their best seller, They’re Real. But oh, how we ate our words. Benefit created a groundbreaking brush which hooks onto your lashes (don’t panic, it doesn’t hurt) to ensure they meet their maximum curl and length potential. It’ll coax even the stubbornest straight lashes into a lifting curl that makes your eyes pop. Frankly we wouldn’t be without it.
Charlotte Tilbury Full Fat Lashes , £23, charlottetilbury.com
Fed up of using several different mascaras to lengthen, volumise, and darken respectively, Charlotte Tilbury wanted to bring an ‘all in one’ mascara to the masses. And, being Charlotte Tilbury, she did exactly that. The cleverly designed brush catches hold of even the shortest, finest lashes, pushing them up and outwards to enhance your eyes to the max. When it comes to the best mascara for short lashes, always go for Full Fat.
No7 Extreme Lash Sensitive Eyes Mascara, £13, Boots
It is a truth universally acknowledged that sensitive eyes water and, unfortunately, streaming eyes lead to under-eye smudge for mascara users. Homegrown brand No 7 tends to go in hand with sensitive skin sufferers, and their mascara is the solution to many a weepy-eyed girl’s woes thanks to its uber gentle formula. Plus who doesn’t love a high street price point, really?
Dior DiorShow Mascara, £25.50, John Lewis
Legendary make-up artist Pat McGrath helped create this punch-packing mascara little over ten years ago during fashion week, where she resorted to applying it with a toothbrush on models for proper fluttery lashes. And so it was that DiorShow, the inky-black mascara of dreams, was born. It’s about as close as you’ll get to dramatic lashes without buying a pair of falsies (and a hell of a lot easier to apply, too), so it’s really no wonder that it’s such a crowd-pleaser.
Blinc Tubing Mascara, £22.20, blincinc.com
Not all mascara formulas are created equal. As well as your traditional, run-of-the-mill fibre mascara there are also tubing formulas, which are a whole different ball game. The slogan says it all: ‘Stop painting your lashes… Tube them.’
Check out a few more of our fave lash-enhancers, from budget to bank-breaking (but worth it), below.
Your eyes will never have looked better.
For a jet black mascara that’ll make your eyes pop, this ultra-defining product is a great shout.
This is without a doubt one of the best mascaras you can bag at a drugstore counter. Not only does it promise added volume and length, but the curved brush grabs them all to give the ultimate lift. Easy to use and gives results means it’s £9 well spent.
Although it’s been around for a little while now, Urban Decay’s Perversion mascara is without a doubt one of the brand’s biggest and best sellers. Pick this if you’re looking for big impact, high drama lashes.
Winner of our Prix Beauty Award, this is the ultimate black mascara with an angled wand for getting those hard to reach eyelashes. Especially recommended for fed up short-lashed girls. We’ve never come across anyone who doesn’t love it.
This mascara is not for the feint-hearted; just a couple of coats gives dramatic, full-on lashes. The curved brush deposits a lot of product onto the lashes and the bristles spread it evenly along the length of the hair. It’s a buildable formula so there’s really no limit to how big you take your lashes.
Who better to look to for great lashes than fashion and beauty icon Victoria Beckham? Now that she has her own mascara, getting yourself one is a no-brainer. As well as providing super sultry lashes, it’s also a great buy for sensitive-eye sufferers, as VB herself has them.
OK, we admit this one is a real splurge. But if you’re going to spend a ridiculous amount of money on a single product, this is the way to go. Think super long, velvety, dark lashes worthy of any red carpet. Worth every penny.