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People Often Mistake the Best Tubing Mascaras Results for a Lash Lift—Here Are the Best Formulas
Goodbye, panda eyes
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This New Mascara Has Just Convinced Me to Cancel My Lash Lift—It Curls, Defines and Removes Like a Dream
VIEVE has done it again
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Here’s What an Expert Wants You to Know About Different Mascara Wands, Including the Best Type for Your Lash Goals
Your foolproof shopping guide
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The Best Clear Mascaras Are the Beauty Throwback Quietly Transforming My Routine
And they're much more versatile than you might think
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Minimalist Makeup Is Here to Stay, and ‘Ghost Lashes’ Are the Latest Celebrity-Approved Look to Sway Me
Bella Hadid and Hailey Bieber are big fans
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I’ve Always Gotten Compliments on My Lashes—The Secret Is a £10 Mascara, Which I’ve Been Gatekeeping For 15 Years
It was one of the first make-up items I bought
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After the perfect wedding mascara? I've tested over a hundred formulas—these are the ones I'd recommend
All the length, volume and lift you could ask for
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One of favourite mascaras has had an upgrade and for less than £10 it gives you the most beautiful natural-looking flutter
Natural-looking lashes this way
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I'm really fussy when it comes to mascara, but I love all 7 from this brand
For length, volume and definition
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I'm 32 and I've just discovered the power of glitter eyeshadow for grown-ups - it's a game-changer
A touch of sparkle never hurt anyone
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Find applying mascara to your lower lashes a total nightmare? These seven formulas make the whole process *so* much easier
Trust me, I've done the groundwork
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If I had to use just one make-up brand on my entire face then it would 100% be this luxury one
Trust me—there isn’t one dud in the entire lineup
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Count on these 8 waterproof eyeliners to last through hectic days and long nights - they're life proof
Tried-and-tested formulas
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No one can deny how good Maybelline mascaras are - but you need to know about these other stand out affordable products
Forever on the re-purchase list
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If you're fed up of your mascara running and smudging, you need to know about this product
Not all waterproof mascaras are created equal, but rest assured that these are the best – trust us, we've tested them all
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The best brown mascaras offer a softer make-up look that flatters every eye colour - these 9 are the best we've tried
Proof that the best brown mascaras shouldn't be overlooked
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Testing mascaras is not just part of my job, it's a passion, and I can say with certainty that this mascara is one of the greats - and it costs under £10
The best I've ever used
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TikTok was right, coloured mascara does make every eye colour look brighter - here are my 7 top picks
Say goodbye to boring black
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In The Loop: The growing concern over 'Forever Chemicals' in beauty products
We explore forever chemicals, also referred to as PFAS, and the potential dangers they present to both human health and the environment
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I've been curling my lashes wrong my whole life—here's how to *actually* do it
A make-up artist shares her expert advice
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LVL Lashes are the time-saving make-up hack beauty editors want you to know about
Elevate every make-up look instantly
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I'm a mascara-obsessed beauty editor and I can only recommend 3 out of 4 of this iconic beauty brand's mascaras - here's why
Here are my pros and cons for each mascara
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Beauty editors lament their favourite discontinued beauty products—and what they buy in their place
Plus, suggestions for the next best thing
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We've tried some of the best lash serums around—these are the only ones we'd recommend
Get ready for compliments
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These lash lengthening hacks make my somewhat average eyelashes look anything but
Who doesn’t want longer, lifted and volumised lashes?
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The 6 expert-approved best mascaras for sensitive eyes to have on your radar
And all the tips you need from a oculoplastic surgeon
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I’ve tried hundreds of mascaras and this one *actually* delivers on its promise to lengthen, curl and define
At £38, we expect a lot
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