High street store Oasis to branch into home wares
High street fashion favourite Oasis is set to branch out into homewares for 2008. The Oasis Escape home range will join existing sub brands at Oasis that include Odille lingerie and New Vintage, a clothing range influenced by vintage pieces. There will also be further expansion, with growing ranges of shoes, accessories and jewellery.
Speaking to WGSN, Oasis creative director Nadia Jones commented: ‘Oasis Escape is for all the time you want to relax wherever you might be – home or abroad. The introduction of home and lifestyle products feels right for the brand as we are in expansion mode for next year.’
The Escape range is set to include cushions, carpets, mats and even a range of colourful hammocks. There will also be travel pieces, such as printed bags and luggage.
Look out for the range, which will hit stores in February 2008.