The pretty presenter donned a cute purple minidress from her own collection for Very.co.uk, to walk the red carpet at this year's National Television Awards
It’s common practice for designers to showcase their own creations on the red carpet, so why should Fearne Cotton be any different?
The pretty presenter walked the red carpet at the NTAs in this cute amethyst satin mini, which was from her own collection for online emporium Very.co.uk.
It might look sweetly simple from the front, but the fitted frock actually includes two oversized bows and a revealing cutout across the back.
While it may not have been the most high-octane look of the night, we applaud Fearne for daring to be different.
Plus, at a chiconomic £59, this is one look we can all afford to snap up!