Beer goggles are just a myth, say researchers
Alcohol has no effect on a man’s judgment, according to a new survey.
The phenomenon known as beer goggles in which men find women more attractive after a few pints is a myth, so says new research.
Traditionally men have explained away poor judgments as a result of too much alcohol. But that excuse may no longer get them off the hook. According to the latest research, conducted by Vincent Egan, the lead researcher at Leicester University, they have only themselves to blame. Beer goggles are a myth and women actually appear no prettier after drinking.
‘There was no great difference – the men were just as undiscerning as ever,’ said Egan. The scientist trawled bars, cafes and airport lounges to recruit 240 volunteers for his study. Half of the men and women had consumed alcohol with levels of inebriation ranging from ‘relaxed and benign‘ to ‘unambiguously drunk‘.
All were shown photos of women and asked to comment on their attractiveness and age. While the women rated the faces in the pictures as more attractive after drinking, alcohol had no effect on the men’s judgment. Speaking to the Daily Mail, Dr Egan said: ‘This seemingly flies in the face of the commonly held notion of ‘beer goggles‘.’
Writing in the British Journal of Psychology, Egan said the study did have serious implications for men accused of under-age sex: ‘Our study suggests that even heavy alcohol consumption does not interfere with age-perception tasks in men, so it is not an excuse for apparent mistaken age in cases of unlawful sex with a minor.’