Gap opens six in-store shops in House of Fraser
Gap is set to open its first ever in-store shops at six braches of House of Fraser. The concessions will arrive in stores in the next few months, with the largest set for House of Fraser at London Victoria.
Five of the concessions will only be Baby Gap, whilst the sixth will include men’s and womenswear.
WWD has reported that the concessions will be a test for the high street brand, and follows the under-performance of UK Gap stores.