natural beauty

The best natural and organic beauty brands to buy now

Organic skincare that's good for you (and the environment)

The UK’s organic beauty sector, including natural beauty and organic make up, is booming, and considering that your skin is your largest organ, it’s no surprise people are thinking more about what they’re actually putting on it.

A recent market report by the Soil Association reveals the UK organic market is now worth a whopping £2.2 billion, the most its ever been. Organic now accounts for 1.5% of the total UK food and drink market. Non-toxic ingredients and brands are on the rise, thanks to people’s awareness of the ingredients they’re consuming, and what they can do to your body and to the earth.

So if natural beauty is your thing, this is how to differentiate between ‘natural’ and ‘organic’ and everything in-between. Remember, if you’re after strictly organic products, make sure to keep a look out for the Soil Association logo which will tell you the exact percentage of organic ingredients in that specific product

Organic beauty

Health and Beauty Business Development Manager Lauren Bartley from the Soil Association Certification tells us exactly what ‘organic’ means:

No GM

No toxic chemicals

No parabens

No synthetic fragrances

No nano particles

No animal testing

And when you buy organic products, you’re supporting organic or natural ingredients, sustainably sourced ingredients, sustainable manufacturing processes (no harsh processes used to create products), biodegradable packaging and protection of wildlife and the environment.

Natural beauty

Although ‘natural’ has sadly become an unregulated term in the market, it should technically mean that the product is not made of synthetic ingredients – so basically that none of the ingredients were born in a lab. But, this term isn’t as regulated as organic so it’s important to use brands you can trust actually are natural.

And, genuine natural and organic beauty (namely skincare) doesn’t need to be boring or expensive, so we’ve rounded up the best natural and organic products to add to your beauty bag from the multi-purpose balm that can be a moisturiser and a highlighter to the night mask that’s perfect to put on before a flight.

Scroll on for your essential guide.

The brands that do it well

New brands are increasingly launching, and old reformulating, in order to meet customer demand for natural and organic products. For skincare, you won’t be short for choices. Brands such as Tata Harper, Pai, and Herbivore are championing the movement, while for makeup, you can count on Ilia and RMS. For body and hair bits, it’s worth taking a look at the ranges by Weleda, The Organic Pharmacy, and Neal’s Yard.

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