Shop smart and help save our planet this B Corp month.
Fun fact: March marks B Corp month and, to celebrate, we’ve rounded up our go-to B Corp brands that are truly doing their bit to build a better tomorrow.
Why is buying certified B Corp so important? Simply because, if the UN’s IPCC report taught us anything, it’s to be kind. Not just to ourselves or each other, but to our planet, too, with the “code red” report last year showing that it’s nearly too late. Sadly, shopping sustainably can feel like a minefield at the best of times. How do you avoid greenwashing? And identify brands endorsing fast fashion? And spot ethical clothing brands from the not-so-ethical?
By looking for the B Corp stamp of approval, that’s how. While it’s not the be all and end all – there are many smaller, independent sustainable brands that don’t have a B Corp certification yet – it is a really easy way to identify if a brand is actually doing good sustainability-wise, and opting for businesses practices that don’t harm our planet.
Keen to read up on what it actually means and which B Corp brands are our favourite? Keep reading.
B Corp brands: so, what is a B Corp?
Fun fact: there are over 4,700 Certified B Corporations across 78 countries in 153 industries. That’s a lot. But what does being B Corp actually mean?
As stated on the Certified B Corporation website, B Corp brands:
“meet high standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.”
Or, in simpler terms, a B Corp brand is a sustainable company that puts sustainable practice first.
26 B Corp brands to have on your radar
1. Wolf & Badger
W&B are the latest company to become a B Corp brand. Their website is a goldmine of ethically sourced clothes, shoes, homeware and beauty products – trust us, it’s a good’un.
2. Proper Snacks
We all love Proper snacks – hello, tasty, tasty popcorn and lentil crisps – but did you know they’ve been a B Corp brand since 2018? They were the first snack brand in the UK to be certified, and sell vegan snacks made from 100% natural ingredients.
3. Form Nutrition
Form have always had sustainability at the core of what they do – they were the first ever UK brand to be certified as B Corp.
Co-founder Damian Soong said: “Giving and social responsibility is woven into Form’s DNA – even at our pre-launch, we gave a meal for every sign-up.”
Co-founder Natalia Bojanic agrees, adding: “We don’t see the point of being a business if you aren’t doing good in the world. In our view, companies have a social, economic and environmental responsibility to bring positive impact to society.”
Graze – a subscription-based snack service that can be directly delivered to your door – became a B Corp earlier this year.
They said on the move: “We’ve joined thousands of businesses who, like us, believe in being a force for good in the world. It means we’re challenging ourselves to imagine even better ways of doing things right for people and the planet. And we think that’s an idea that really counts.”
As part of their eco-movement they’ve made a pledge to go carbon neutral by 2030. “We’ve measured our footprint, and are already working on reducing it as much as we can first and foremost. Case in point – all the electricity at our factory and our bakery is now 100% carbon neutral and comes from a windfarm in a particularly windy bit of Scotland. There’s lots more work to do, and we’re excited to share our progress as we go,” they share.
Certified B Corp since December 2011, Patagonia have long championed a simple and waste-free production approach.
They design clothes made to last for generations or that can be recycled, so the production doesn’t harm the planet in the process. Plus, they admit that they’re a work in process, always championing new and fun ways to make their business even more eco-friendly.
Allbirds have been making merino wool footwear – what they call ‘the world’s best natural materials’ – for years now, and were certified B Corp in 2016.
Founder Tim Brown wanted to use the wool – a ‘remarkable, sustainable resource [that] was virtually absent in the footwear industry’ – to create a never-seen-before product. And that, he has.
Working with engineer and renewables expert Joey Zwillinger, they made Allbirds – shoes made from mother nature’s materials that don’t harm the planet. Win, win.
You might have guessed from the name that Vivobarefoot design shoes to help you reconnect with nature via barefoot design principles.
Invented by two cousins from a family of cobblers, Galahad and Asher Clark, the shoes have been found to help improve foot health, plus use a business model designed to help ‘regenerate and restore the environment’.
Fun fact: last year, the brand launched ReVivo, their first programme to allow customers to return used footwear and have them reconditioned.
8. Kri Skincare
Krī Skincare’s ethos? Simple: to make more from less. Created using only vegan and biodegradable ingredients, they’ve been working towards being certified B Corp for ‘almost a year’, according to their website.
“Being certified to the highest verified standards of transparency and accountability provides further assurances to our customers that we do what we say we do, and that we’re committed to driving long-term positive changes as a responsible, ethical skincare business,” they share.
9. Ocean Bottle
10. Wild Nutrition
In a nutshell: a health supplement brand with a heart. They share that from the very beginning, their aim was to shake things up a little and carve a new path. “To create products with purpose, backed by science, and using natural ingredients of exceptional quality,” shares the B Corp website.
Sold in 52 countries globally, the brand is big on supporting the planet, offering eco-friendly packaging and a business model that, first and foremost, respects the environment and natural order of things.
11. Blue Tit
Londoners, listen up: Blue Tit may only be London-based but they’re one of the most sustainable hair salons in the City.
They’ve been a B Corp since March 2020 and were the first certified chain of hair salons. Some facts for you: in 2019 alone, they offset 110% of their yearly carbon emissions, and only use non-toxic products sold in glass bottles, saving over 8000 plastic bottles from landfill every year. Haircut, anyone?
The first tea company to be certified plastic-free, Teapigs was born in 2006 with the aim of getting the nation to drink good quality tea again. Both founders worked at Tetley before launching the company. They were certified as a B Corporation in 2019, “joining a community that considers people, environment, and profit in equal measure when making business decisions,” they share.
If you like healthy food but also frequently find yourself time short, you’ll love Strongroots, which makes plant-based freezer food and was awarded a B Corp last year.
They said at the time: “This year, for the first time, we’re so proud to announce that we have been awarded B Corp certification, following a rigorous assessment of our social and environmental performance to date. We’re extra proud to say that this makes us the first Irish plant-based food business that has B Corp status.”
14. The Uncommon
The Uncommon produce seriously tasty English sparkling wines and spritzers in cans and, fun fact: all grapes are sustainably grown and hand-picked from vineyards in Kent, Surrey, and Hampshire.
They’re on a mission to prove you can get high-quality wine in the more sustainable canned format and recently became the UK’s first winemaker to become a Certified B Corporation. Henry Connell, Co-Founder of The Uncommon, says: “From day one, The Uncommon’s mission has been simple; to make great quality wine in the right way, with a positive impact on people and planet. We’re proud to be the first UK winemaker to join the B Corp community and hope to pave the way for others in the industry to break tradition for the better. Our ultimate ambition is to be the most sustainable wine brand in Europe, and we wholeheartedly believe that our format and small footprint has a part to play in the future of the wine industry.”
He adds: “We’re particularly proud of our low carbon footprint, achieved through a fully domestic supply chain, absence of single-use packaging materials, and commitment to local production. Our vineyards are all located in the Southeast of England, within 50 miles of our Sustainable Wine of Great Britain accredited winery.”
15. The Body Shop
Certified B Corp since 2019, The Body Shop has long been committed to sustainability and building a better tomorrow – on their website they say it’s simply “how [they’ve] always done business. So why is being a B Corp important to the company? As The Body Shop founder Dame Anita Roddick puts it, “Business shapes the world. It is capable of changing society in any way you can imagine.”
16. Delphis Eco
The only 100% British-made cleaning brand scores over 96 points on the B Corp scale, showing that Delphis truly are doing their bit to make sure every step of their supply chain is as eco as possible.
On their website, they share that “being a B Corp means not only caring for the planet but putting it first in our processes and decisions. We know business can make a big difference – it’s why we make sure that we are green at every stage of each decision we make”
If you like the sound of saying goodbye to toxic chemicals and single-use plastics. The premise is simple: buy the bottles once and get plastic-free refills sent to your door, so you need never throw away an empty plastic cleaning bottle again.
On being awarded a B Corp this year, they said: “We’ve been working towards this certification even before we officially launched because we wanted to embed the B Corp values into the foundations of our business. It strengthens our honest commitment to people and the planet.”
You’ll all have heard of Aesop – a luxury skincare brand that sells skincare, soaps, and more. Not only do they have a B Corp certification, but a Leaping Bunny, too, proving that they have (and never will) test their products on animals. All products are 100% vegan, too.
Fun fact: Dame launched the world’s first reusable tampon applicator and have one main aim: to eliminate plastic, waste, and chemicals from period products.
The company was certified a B Corp in January 2019.
Alex and JP – the founders of allplants – reckon the world would be a better place if people ate more plants. That’s where the idea for allplants came from. It’s as simple as ordering some of their plant-based, veg-packed meals online and popping them in your freezer for when you’ve had a long day in the office but still fancy a nutrient-dense meal.
Climbing from 82B in 2018 to an impressive 102B, allplants has served up four million plant-based meals since its conception in 2016. It’s also committed to a ‘planet kind’ promise, assessing its packaging, company carbon footprint, supply chain, and more to further improve its B Corp score, and is calling on more UK businesses to do the same.
21. Pip & Nut
A brand with a long-term commitment to sustainability, Finisterre re-certified as a B Corp last year, improving their score from 80.8 to 93.2. Founded on three commitments to people, environment and product – they were one of the original brands to certify and continue to push for sustainable steps every day.
Natural cosmetic manufacturer Weleda was founded in 1921 and has long prioritised sustainability above profit. The brand is sold globally and yet still scores a whopping 106.8 points – one of the highest ranking B Corp scores – showing that large scale businesses can still show sustainable responsibility.
Did you know? BrewDog, according to their website, is the world’s first carbon-negative brewery for beer and gives 10% of profits each year to their workers.
As they say on their site, they believe ‘carbon is their problem, and so they remove all of their emissions at The BrewDog Forest, near their home in the Scottish Highlands.’
Bottom line: they reckon that together, we can change the world.
25. Leo’s Box
Want to shop more sustainably but not sure where to start? Leo’s Box is for you, offering a curated edit of sustainable home and skincare products. Their goal is to make sustainable products more accessible, but they also give you a pretty hefty discount, too, offering an average of 40% off RRP.
All the brands stocked – from REN Skincare to Homethings – are UK-based, and every single one has a female founder, co-founder, or CEO, plus, fun fact: when they registered as a B Corp in 2020, their co-founder, Flora Beverley, became the youngest B Corp CEO ever to register.
You’ll have heard of TOMS – the footwear brand – but you might not be aware that since 2006, they’re been building a business for good that promises to improve lives, too.
Supporting the work of non-profit organisations around the world, they commit a third of profits to grassroots good and, in their words, “in support of the people working to build a more equitable tomorrow”. Another fun fact for you: in 2021, the brand was recognised in the top 5% of B corps in the Community category and an increase to their overall score to 121.5 points – 25% higher than previously. Not bad.
How do you become a Certified B Corporation?
According to the B Corp website, the assessment ‘evaluates how your company’s operations and business model impact your workers, community, environment, and customers. From your supply chain and input materials to your charitable giving and employee benefits, B Corp Certification proves your business is high standards of verified social and environmental performance.’
So, essentially, it takes a deep dive into your business model and practices to make sure every step of the process is sustainable for both people and planet. B Corp brands treat employees well, and the planet well, too.
Only brands verified by their ‘B Lab’ actually make it to B Corp status – it’s notoriously thorough and difficult to get the badge of honour, making sure only businesses who are genuinely going the extra mile are accredited.
It’s not-for-profit and wants to inspire people globally to use business as a force of good.
Plus, B Corp brands don’t claim to be perfect – actually, far from it. The stamp means they’re doing the best they can – and a fair bit more than most brands without the stamp – and, as per the Propercorn website, a certified B Corp, are ‘alike in their motivation to do more and grow in the right way’.
Why should you buy from a B Corp?
So, why is buying from these businesses so important? Silly question, really: we’re facing a climate crisis and, if we don’t change our ways soon, risk destroying our planet.
Shopping with brands making a difference is not longer just a nice way to reduce your carbon footprint – it’s essential for everyone to survive.
How do you identify a B Corp brand?
It’s pretty simple: just look out for the below logo on the packaging or website of your favourite brands.
Most of the time, it’ll be displayed with pride the bottom of their homepage, on their social media, or on their packaging. Keep an eye out.
For more information on becoming a B Corp or to check out the extensive directory of brands, head to the Certified B Corporation website.
Reporting by Rosie Grant