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    1. Beauty
    2. Skincare

    Sponsored by iHerb

    The K-Beauty to Buy in Your 20s, 30s, 40s, 50s and Beyond From iHerb

    Your shortcut to glass skin, all under one roof

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    k beauty from iherb
    (Image credit: Future/iHerb)

    Marie Claire UK created this content as part of a paid partnership with iHerb. The contents of this article are entirely independent and solely reflect the editorial opinion of Marie Claire UK.

    Amelia Yeomans's avatar
    By Amelia Yeomans
    In Features

    If there’s one corner of the beauty industry that is showing no signs of slowing down, it’s Korean beauty. Always innovating and setting the trends that the rest of the world gratefully follows, it’s true that the best K-beauty products are well worth the investment for any skincare fanatic. But identifying the products that will actually work for you and your complexion concerns can take some intensive research—and tracking down where to get your hands on them is another mission in itself. But iHerb makes shopping the most sought-after brands surprisingly simple in the UK.

    Even if you feel as though you’ve perfected your routine, your skin and its needs will alter as you age. What suits you in your 30s may not serve you a decade on, so keeping on top of ingredient recommendations and the latest innovations the market has to offer is key. If you’re slightly lost as to how to upgrade your current selection, fear not. iHerb’s impressive K-beauty offering to suit dehydration, damaged skin barriers, blemishes, and even those after the trending ‘glass skin’ look, makes for the ideal starting point.

    Authenticity is essential when it comes to trying out new brands, which online shopping can’t always guarantee. But as an authorised retailer of countless K-beauty brands, iHerb is a foolproof option with countless high-performance and trending products that can always be relied on—with speedy shipping too. To make your shopping experience even smoother, these are the Korean products we love to suit every decade of your life, and exactly which benefits they will provide.

    Use code MCBEAUTY15 for 15% off your purchase at iHerb.

    Shop K-beauty at iHerb

    Madagascar Centella Light Cleansing Oil

    Madagascar Centella Light Cleansing Oil
    £18.80 AT IHERB

    In your 20s, avoiding congestion and cleansing thoroughly daily will help to keep breakouts at bay—and allow your skincare to absorb properly. This centella oil is hypoallergenic but can remove stubborn makeup and impurities, whilst refreshing the skin without stripping. Ideal for younger skin that may be sensitive but still needs a good cleanse.

    COSRX Advanced Snail 96 Mucin Power Essence

    CosRx, Advanced Snail 96 Mucin Power Essence
    £14.53 AT IHERB

    CosRx’s Snail Mucin serum went viral online a few years ago, and it does live up to its reputation. This is a product that will suit every age group, working to deeply hydrate, improve skin texture, soothe damaged skin, and keep the skin illuminated. It’s a true do-it-all formula that any skin type will love.

    Medicube, PDRN Pink Peptide Serum

    Medicube, PDRN Pink Peptide Serum
    £17.23 AT IHERB

    In your late 20s and into your 30s, you might notice stubborn marks taking longer to fade. Medicube’s peptide serum targets uneven skin tone and enhances skin elasticity. Essentially, it’s your shortcut to a clear, radiant, and resilient complexion that looks plump and hydrated.

    Dr. Althea 345 Relief Cream 50ml

    Dr. Althea, 345 Relief Cream
    £26.28 AT IHERB

    It’s normal to experience dehydration as you age, so a cream that deeply hydrates and nourishes without irritation is essential. Dr Althea’s Relief Cream is a luxurious, thick formula that will give your skin some serious TLC that you might find yourself needing in your 40s and beyond.

    Idealove, Eye Admire Black Pearl Hydrogel Eye Patch

    Idealove, Eye Admire Black Pearl Hydrogel Eye Patch
    £9.36 AT IHERB

    Good under eye care has no age, but it’s likely you’ll become more aware of that area in middle age. Idealove is one of iHerb’s best-selling brands, and the reviews speak for themselves. Anti-oxidant rich, these hydrating gel eye patches will bring the spa feel to your home, and leave your under eyes brighter, more hydrated, and more radiant.

    Biodance, Bio Collagen Real Deep Beauty Mask

    Biodance, Bio Collagen Real Deep Beauty Mask
    £17.43 AT IHERB

    Biodance’s Collagen masks are designed to firm and hydrate, which is exactly what mature skin might need. With 243 Da ultra-low molecular weight collagen and hyaluronic acid for smooth, firmer-looking skin, they offer some downtime for both you and your complexion without causing any irritation or dryness that thicker formulas might.

    California Gold Nutrition, CollagenUP

    California Gold Nutrition, CollagenUP
    £16.01 AT IHERB

    If you want to nourish your skin from the inside out, a collagen supplement is the place to start. This formula from iHerb supports healthy hair, skin, nails, joints and bones, as well as Collagen, hyaluronic acid and vitamin C which contribute to the health and well-being of the musculoskeletal system.

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    Amelia Yeomans
    Amelia Yeomans
    Junior Shopping Editor

    Amelia is Junior Shopping Editor at Marie Claire UK. With a keen eye for lifestyle trends and a focus on quality over quantity, she is very clued up on the best products and brands on the market. She previously worked as a Senior Writer for woman&home, covering everything from product reviews and nail art trends to reporting on fashion weeks and the best-dressed celebrities at red carpet events.

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