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    I’m a Brown Eyed Girl Who Just Discovered Brown Liquid Liner—It’s Transformed My Make-Up

    It's so much more flattering

    Rebecca Fearn's avatar
    By Rebecca Fearn
    Published 11 February 2026 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    brown eyeliner
    (Image credit: Launchmetrics)
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    For as long as I can remember, I've worn a thick layer of black liquid eyeliner on my lids. And when I say 'as long as I can remember,' I literally mean since school days, when I first started wearing make-up—I just feel weirdly naked without it.

    As I've reached my thirties, however, I’ve started to embrace more of a low-key, soft glam look, which this kind of liner doesn't work well with. I've tried to turn to smudgy kohl pencils on the lash line instead, but they don't have the same impact as liquid.

    This is when I discovered brown liquid liner, and I can’t believe I hadn’t thought of this solution before. The product allows me to still achieve that gorgeous statement flick, but in a much softer, more muted tone that suits a more ‘grown-up’ aesthetic.

    Brown liquid liner

    (Image credit: Rebecca Fearn)

    Make-up artists agree that a brown liquid formula tends to be more flattering on a wider range of skin tones and eye colours. Drita Paljevic, Director of Artistry and Makeup at Kevyn Aucoin, says: "Brown liquid eyeliner is softer than black liquid eyeliner, so it can be more flattering and forgiving as it avoids harsh lines on the eyes."

    But while it's softer than black liquid pens, it's more impactful than pencil liners, making it the perfect 'in-between' product. Black liner, she says, certainly still has a place, but having a brown formula allows you to mix it up: "I tend to use black liquid eyeliner for evening looks, when the emphasis is on adding drama, whereas brown is perfect for daytime. Black liquid liner can be a bit harsh, while the brown remains natural."

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    Brown liquid liner

    Rebecca with brown liner (left) and black liner (right).

    (Image credit: Rebecca Fearn)

    There are other benefits, according to Paljevic, too. For one, a brown liquid "Gives a very clean and sharp definition while still looking natural." By nature, it also "won't smudge, so if you want that clean line that stays perfectly in place all day and night, [it's] a great option."

    I also think it's pretty universally flattering, although I have to say, on those with brown eyes, it does seem to especially pop. Now, I rarely use eye make-up during the daytime, but when I do, I'll reach for the brown liquid liner, which also complements a subtle, deep brown smoky eye in the evening.

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    If I want more of a dramatic look, of course, there's always the option to fall back on my trusty black liquid liner— but I'm definitely enjoying the switch-up right now.

    The best brown liquid liners

    Brown liquid liner

    Stila
    Stay All Day® Waterproof Liquid Eyeliner Intense
    £16.80 AT BOOTS

    Not only does Stila's Liquid Eyeliner Intense come in this flattering brown hue, but it's also a waterproof formula, meaning it's suitable for all activities.

    Brown liquid liner

    Rimmel
    Wonder'Ink Precision Liquid Eyeliner Pen in Spiced Chestnut
    £7.99 AT BOOTS

    Rimmel's gorgeous 'Spiced Chestnut' shade has a delicate red undertone, making it perfect for embracing your inner Autumn girlie.

    Brown liquid liner

    Too Faced
    Better Than Sex Liquid Eyeliner - Chocolate
    £18.40 AT BOOTS

    Too Faced's Better Than Sex Mascara is a classic, but the line's liquid eyeliner has also always been a personal favourite. For this reason, I was thrilled to see they offered it in a brown. And guess what? It lives up to its predecessors.

    Brown liquid liner

    Lancome
    Idôle Eye Liner Syrup Brown Matte
    £18 AT BOOTS

    For a super sharp, super matte line, you can't beat Lancome's Idôle Eye Liner. And for a subtle (yet still impactful) aesthetic, the brown colour is a vibe.

    Brown liquid liner

    Milani
    Stay Put Tank Eyeliner 120 Brown
    £13.50 AT SUPERDRUG

    The product that put me on to brown liquid liners in the first place... Milani's offering, is still dark enough to make a statement, but a little softer than black.

    Brown liquid liner

    L'Oreal Paris
    Matte Signature Liquid Eyeliner
    £9.99 AT BOOTS

    With a slightly lighter hue, L'Oreal's take on brown liquid liner comes with a classic applicator, if you prefer these over more modern pens.

    Rebecca Fearn
    Rebecca Fearn
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    Freelance Beauty Journalist and Contributor

    Rebecca is a freelance beauty journalist and contributor to Marie Claire. She has written for titles including Refinery29, The Independent, Grazia, Coveteur, Dazed, Stylist, and Glamour. She is also a brand consultant and has worked with the likes of The Inkey List on campaign messaging and branded copy. She’s obsessed with skincare, nail art and fragrance, and outside of beauty, Rebecca likes to travel, watch true crime docs, pet sausage dogs and drink coffee. Rebecca is also passionate about American politics and mental health awareness.

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