ASOS teams up with LCF for LTD 100
Fashion fans will have their fingers firmly glued to their keyboards today, as ASOS.com launches its second LTD 100 collection – a line of 100 one-off designs by students from the London College of Fashion.
The pieces go on sale promptly at 1pm, and if last year is anything to go by, they won’t hang around for long. The initiative’s debut sparked instant must-have status, and sold out completely within two minutes.
Giving you a chance to snap up a piece from the next Giles, Stella or Marc, the scheme gives stylistas the chance to own a piece of fashion history, while nurturing Britain’s hottest new design talent.
Robert Bready, product and trading director at ASOS.COM commented, ‘This is the third year of our partnership with LCF and the second year of LTD 100 and we are thrilled once again to be able to lend our industry support to up-and-coming design talent and to give fashion’s future stars a vital leg up in the industry.’
A panel of fashion insiders, including designer Markus Lupfer, Susie Lau of Style Bubble.com and designer Tim Soar, teamed up to choose the 100 pieces, as well as picking overall winners in womenswear, menswear and accessory categories.
All the participating students receive full profits from the design sales.
Want a slice of the style action? Clear your diaries now, and get set for 1pm!