From the Editors of InStyleUK
Words by Chloe Mac Donnell
Topshop has teamed with Netflix with the aim of bringing the cult TV hit ‘Stranger Things‘ to life. In the run up to Halloween and Stranger Things season two , both Topshop and Topman will be promoting the second series of the cult TV hit with in-store cinema-style screenings, immersive experiences themed around key moments from the show, plus of course, a total Instabait capsule collection.
Featuring 28 retro pieces the collection hits stores on the 20th of October and includes plenty of insider references. Think a t-shirt with the slogan ‘Upside Down’ – the alternate dimension featured in the show, a backpack with Hawkins Middle School AV Club patches from the characters’ school plus a grey marl t-shirt with an image of the character Barb, beloved for her geek chic aesthetic with slogan “never forget”
Alongside the merchandise you can expect a Stranger Things ‘takeover’ in the brand’s stores in London, Birmingham, Liverpool and Manchester with immersive sets including a Hawkins lab in the Oxford Circus store. Fans of the show will also be able to enter into a drawer to win tickets to a ‘Stranger Binge’ where they can be the first to watch the second series at an event hosted by Shannon Purser AKA Barb.
We can’t wait!