The eyewear brands that make wearing glasses cool

We're obsessed with these specs

best eyewear brands
(Image credit: Shutterstock/Rex)

We're obsessed with these specs

If you're looking for stylish sunglasses for your next holiday, you're sorted. From cat eye sunglasses to aviator styles, you are literally spoiled for choice whether you're looking to the high street or designer brands.

However, when it comes to spectacles, it can be a bit tricky to find a style that fits your prescription while being fashion-forward, so we've rounded up the best new eyewear brands you need to know about, as well as the tried and trusted brands that have amazing styles that will convince you that wearing glasses IS cool.

Hook LDN

Inspired by and designed in London, Hook LDN is a British eyewear brand that specialises in creating high quality, style led designs that are influenced by the team's passion for music and fashion.

best eyewear brands

Buy now: Brook optics, £85 (left), Scala optics, £85 (right)

rag & bone x Safilo

rag & bone is branching out into eyewear with a collaboration with Italian brand Safilo. The result is a collection that combines British heritage with a modern and edgy New York attitude.

Buy now: Available from 28th January

Specsavers x BALMAIN

You may already know Specsavers, but if you missed out on the BALMAIN collaboration, you need to get in on the action ASAP. Why? Balmain spokesperson, Maï Dao-Vu says: 'The collection of frames feature styles and colours that make women feel beautiful, confident and empowered. Balmain is not only a look, but also a feeling.'

best eyewear brands

Buy now: Balmain glasses, both £169, exclusive to

Sener Besim

Sener Besim specialises in minimal titanium opticals that go with everything.

best eyewear brands

Buy now: S6 glasses, £893 (left), S5 glasses (£893) at Farfetch


You get a state-of-the-art eye exam, can enjoy bespoke Bompas and Parr drinks and get hand made (in Italy) glasses that actually suit you, thanks to their super-cool, super friendly staff. ‘Cos they know what’s cool, and what looks good on YOU. Which is a rare combination.

best eyewear brands

Buy now: Alfa petit, £200 (left), Ashford, £150 (right)


The iconic New York brand has been serving up timeless pieces for over 100 years. pretty iconic.

Buy now: Punim SE glasses, £260 (left), Lemtosh TT SE frames, (£310), both MOSCOT


FINLAY London - first tipped for success by Anna Wintour and is favoured by Meghan Markle - offers independent eyewear, with a truly personalised experience and the ability to offer eye tests on site in an engaging environment.

Buy now: Alrington grey frames, £135 (left), Bowery Amber frames, £120, (right), both Finlay & Co


Sunglasses brand ZANZAN has just introduced a line of opticals inspired by strong, independent men and women, with some unisex styles.

Buy now: Totto frames, £260 (left) and mazzini frames (£260) from ZANZAN


Parisian brand, IZIPIZI offer fun, innovative and colourful styles for all generations. This season, IZIPIZI have launched their new limited edition collection, Rock Garden. Inspired by desert landscapes, the collection offers both opticals and sunglasses in four colours; grey marble, rose granite, slate blue and white clay.

Buy now: Slate Blue, £30 (left) and Grey Marble, £30 (right) 


Kaleos Eyehunters offer a wide range of unique frames. Designed in Barcelona, their collections combine exquisite craftsmanship and premium materials.

Buy now: Newsome, £180 (left) and Starling, £220 (right)


Having produced eyewear in Austria since the 1960s, Silhouette specialises in super light frames packed with the latest technology.

Buy now: Silhouette Urban Light, £213.95 (left) and Titan Dynamic, £184.76 (right) 

Ace & Tate

If you want glasses a bit out of the ordinary and that won't break the bank, Ace & Tate is great for quirky frames and unexpected finishes.

Buy now: Elton frames, £98 (left) and David Frames, £98 (right)

Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.