Sewing machines see surge in sales
Sewing machines have seen a surge in sales, as awareness for ethical issues has prompted people to get back to customising and making their own clothes.
Argos reports a 50% jump in sales of Brother and Singer machines, with the entry level models showing a growth of 500%.
Richard Webster, the Sewing Machine Buyer at Argos commented, ‘We have been stocking sewing machines since our first Argos catalogue in 1973. Following a period when they were seen as unfashionable, were now seeing them return to favour, particularly the lower price models, popular with those embarking on home sewing for the first time. Its a modern take on the Make do and Mend attitude of previous generations and looks set to continue, especially with the challenging economic environment.’
Research suggests that the huge growth is a reflection of consumers’ move away from disposable fashion, with an increased awareness of the environmental and ethical impact of cheap clothes.
Josie Nicholson, Founder Member and Project Manager of The Ethical Fashion Forum comments, ‘Fast fashion has meant consumers have lost some of their individuality but customising your own clothes means that you can create your own unique style.’
The figures have been released in conjunction with the launch of Alternative Fashion Week, which starts today in East London. New designers will show off their collections, with many putting an emphasis on recycled textiles and materials