These are the 16 cult designer pieces to invest in this season

Chic girl summer, anyone?

designer cult buys
(Image credit: Getty Images)

The enduring appeal of a cult designer item is exceptional. Whether it's the most coveted bag of the season or an iconic wardrobe basic, the concept of it is truly enticing yet not always the easiest to predict.

From Loewe's sunglasses to Chanel's dad sandals, the list is endless when it comes to coveted items that were an instant sell out. If you're wondering how to spot them, just have a quick glance over your Instagram feed or Tik Tok 'For You' page and you will quickly spot which pieces are a favourite. Think Taylor Swift wearing that Clip Peppiatt dress or Jennifer Lawrence's love for an overflowing Margaux bag by The Row.

If you havent got time for that, then fear not - I have done the research and spoke to some key fashion insiders to give their specialist insight on which top pieces are worth investing in this season and set for cult status.

According to Libby Page, market director at Net-A-Porter, Spring/Summer 2024 is coming in strong with inspiration from the 1980s subculture, The New Romantics. "This places fashion, femininity, and strength at the forefront. Brands applied their own DNA, and designers injected a modern refinement to these ethereal pieces; we love Alaïa’s form-fitting, concealing yet revealing dress in delicate baby pink .”

“We are seeing minuscule shorts, such as this pair from Khaite – we can’t help but notice the hems rising higher and higher. The balance of these hemlines with the resurgence of flat shoes nods to the preppy undertone that came through from the Spring/Summer 2024 collections.”

Anouk Yve wearing the Half Moon bag by The Row.

Anouk Yve wearing the Half Moon bag by The Row.

(Image credit: @anoukyve)

Over on the global luxury e-commerce platform Mytheresa, we spoke to Richard Johnson, the Chief Commercial and Sustainability Officer, who has noted key popular pieces across accessories, footwear, and ready-to-wear.

"The standout cult items of the season seem to gravitate towards non-apparel categories, exemplified by pieces like The Row's Margaux bag, which epitomizes cult status. With such limited stock that quickly sells out upon release, acquiring one becomes a stroke of luck, elevating owners to cult membership. Additionally, the premium price tag of these items only adds to their allure," says Johnson.

"In the realm of footwear, Alaïa ballet flats reign supreme, embodying this cult sentiment within the shoe category. Looking ahead to ready-to-wear, the aviator leather jacket emerges as the anticipated cult piece for the upcoming season. Brands such as Saint Laurent, Loewe, and Khaite offer ultimate luxe options, while more accessible styles can be found at newcomers like Nour Hammour, recently introduced to Mytheresa."

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Sofia Piza
Fashion Writer

Sofia Piza is the Fashion Writer at Marie Claire UK. 

Sofia Piza is a Fashion Writer with experience working across runway trends, shopping picks, creative production, and celebrity fashion news. Born in Mexico and raised in five countries, Sofia decided to settle in London after spending four years at the London College of Fashion, studying Fashion Journalism. When she's not sourcing inspiration from social media, you will most certainly find Sofia anywhere from a local vintage market to busy central London streets people watching - the possibilities are endless.