I'm a Parisian fashion editor who swears by these French fashion brands

Oui oui, très chic.

french fashion brands
(Image credit: Getty)

Being a Parisian-born, London-based fashion editor, I often get asked what my favourite French fashion brands are. There will always be an appetite to emulate that Parisian style, that perfect balance of thought-out yet effortless, timeless chic.

Think lots of oversized tailoring, including that all-important blazer, Breton tops and jeans during the day, and a classic little black dress and elegant heels or ballet flats for the evening. The epitome of a classic wardrobe. A choice few items to wear forever.

So, where exactly do all these chic French women shop? Well, scroll down to see the best French fashion brands that deliver une touche of Parisian chic straight to your door.

Loulou Studio

Beautiful knit sweaters and essential T-shirts are what LOULOU STUDIO, founded by iconic fashion influencer Chloé, is all about. She designs insanely wearable clothes based on the image of a modern and independent woman.


Founded by model and influencer Jeanne Damas, this Parisian brand is all about good quality basics like t-shirts and jeans, and sexy yet understated dresses.

Amélie Pichard

Amélie Pichard is where Parisians go when they want their usual classics, with a little bit of a jazzy twist. Think zebra print boots, embroidered raffia pumps and metallic mesh sandals.

Annelise Michelson

Go there for sculptural and timeless jewellery pieces you'll want to layer the hell out of.

Balzac Paris

As well as delivering a capsule wardrobe with a twist, Balzac operates on a TPR (Always More Responsible) approach, constantly working to create clothes more responsibly, with measures such as operating a transparent and fair supply chain, using eco-responsible materials.


Created in 2010, Bobbies shoes and accessories are inspired by a free, assertive Parisian nonchalance: think minimalist designs with a vintage twist. Designed in Paris, they are then meticulously manufactured in Portugal and Spain.

Fête Impériale

Founded by Laura Gauthier Petit in 2015, the Parisian label is inspired by the decadence of the 19th centuries and the British punk movement in the 1980s. Shaping her collections through the lives of the powerful women of her time, Laura creates fluid silhouettes using natural materials and androgynous cuts. Every season the house introduces a collectors print which remains part of the houses permanent collection.


If you love loose tailoring and feminine details, then you'll love everything Sessun has to offer.


Think French utlitarian chic, from shirt dresses to classic denim and crossbody bags. The womenswear line is great for chic basics too, such as knitted midi dresses and blazers.

Musier Paris

Launched by French influencer Anne-Laure Mais of Adenorah, this is an ode to the modern muse (hence the name). It's a treasure trove of gorgeous summer dresses and cute bags. Because the focus is on quality rather than quantity, each piece is handmade in Paris, and a new collection drops every couple of months.


We're obsessed with the delicate (and mega flattering) lingerie by Ysé - think intricate embroidery on muted lace. The swimwear is very Instagram-worthy too.

Parisienne et alors

Everyone on the team is based in Paris, from the designers, pattern makers, drawers to photographers. The result? A limited edition capsule collection, available online every month, which is an ode to the Parisian woman.


Founded by Parisan Morgane Sézalory, this e-store needs no introduction, it is now a cult classic on this side of the Channel too. Best known for its knitwear, denim, shoes and handbags (the Claude messenger bag regularly sells out), it also hosts capsule collections which always go super fast, so do sign up to their newsletter so you get first dibs.


There's nothing extravagant about Maje, it's all about understated chic and wardrobe staples. Think capes and tailored coats, pleated skirts and feminine blouses. The accessories are really strong too.

Claudie Pierlot

For something a little dressier, look no further than Claudie Pierlot. While they of course have every LBD you could possibly need, they've also got lots of lovely colourful and printed dresses if you want to jazz things up a bit too. While it's a little on the pricier side of things, the sales are excellent so you it's worth waiting for those.

La Redoute

This is a more budget-friendly store, which is sort of the equivalent of Next. There's a mix of branded and own-brand fashion, and you'll find anything from shoes to dresses and underwear. A treasure trove we tell you - and they've often got discount codes floating about so you can get some serious bargains.


This was created by Barbara Boccara & Sharon Krief as a brand 'made by women for women' and you can tell. Capturing the essence of Parisian style, it's all fluid fabrics, tailored cuts and bursts of print, giving its clientele a sleek city allure.

Isabel Marant

I know, I know, you will have heard of Isabel Marant, but who doesn't love the effortless, cool style of the designer label? Always one of my favourite shows at Paris Fashion Week.


Whether it's for wedding season or the boardroom, you can't beat a beautifully cut Sandro dress and stylish accessories.

Zadig & Voltaire

You will probably have heard of this brand given that it has standalone stores over in the UK now, but if you haven't, head straight there for the ultimate leather biker jacket and white t-shirt.

Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.