Oui oui, très chic.
It’s no secret that French women have a little je ne sais quoi about them that makes them look effortlessly stylish, especially Parisians. Just look at fashion icons including Marion Cotillard, Emmanuelle Alt, Brigitte Bardot and Catherine Deneuve. Oh, and Coco Chanel of course.
Her motto – ‘Before you leave the house, look in the mirror and take one thing off’ – couldn’t be more true when it comes to Parisians. Less is most definitely more.
Think blazers, Breton tops and jeans during the day, and a classic little black dress and elegant heels for the evening. And where do they shop? Well, scroll down to see the best online destinations that deliver une touche of Parisian chic to your door.
Founded eight years ago by Parisan Morgane Sézalory, this e-store is now a cult classic on this side of the Channel too. Best known for its shoes and handbags (the Claude messenger bag regularly sells out), it also hosts capsule collections which always go super fast, so do sign up to their newsletter so you get first dibs. We are still mourning the lemon wedges from the Sicilian collection.
There’s nothing extravagant about Maje, it’s all about understated chic and wardrobe staples. Think capes and tailored coats, pleated skirts and feminine blouses.
For something a little dressier, look no further than Claudie Pierlot. While they of course have every LBD you could possibly need, they’ve also got lots of lovely colourful and printed dresses if you want to jazz things up a bit too. While it’s a little on the pricier side of things, the sales are excellent so you it’s worth waiting for those.
This is a more budget friendly store, which is sort of the equivalent of Next. There’s a mix of branded and own-brand fashion, and you’ll find anything from shoes to dresses and underwear. A treasure trove we tell you – and they’ve often got discount codes floating about so you can get some serious bargains.
A bit like Claire’s, Agatha is a rite of passage for teens growing up in France (though it’s a little more high end). We love their cult dog pendant, though their statement jewellery is worth the detour too.
This was created by Barbara Boccara & Sharon Krief as a brand ‘made by women for women’ and you can tell. Capturing the essence of Parisian style, it’s all fluid fabrics, tailored cuts and bursts of print, giving its clientele a sleek city allure.
We know, we know, you will have heard of Isabel Marant, but who doesn’t love her effortless, cool style? And let’s not forget those heeled sneakers everyone wore a few years ago.
This is another great destination for good quality basics like rain coats, denim and workwear,
With wedding season almost upon us, you can’t beat a beautifully cut Sandro dress.
You will probably have heard of this brand given that it has standalone stores over in the UK now, but if you haven’t, head straight there for the ultimate leather biker jacket and white t-shirt.
This has a similar vibe ba&sh in that it has a mix of classics such as white chemises and tapered trousers, and edgier pieces like boho shirts and colourful dresses.