The movement towards investing more in ethical fashion is gaining momentum, whether that’s consumers being more conscious of what they buy, or designers changing the way the create clothes – or jewellery.
While it is always tempting to impulse buy affordable trend-led pieces, they can be a false economy. For starters, you might fall out of love with them in a season, but you also don’t always know where they’ve come from.
Do you know how your jewellery is made, or where it’s sourced from – especially when it comes to diamonds? Exactly. So if you want to change the way you shop and invest in some pieces that will last and won’t make you feel guilty, you’ve come to the right place.
Scroll down for some pointers and to shop the ethical jewellery brands we love. And make sure to check out our other guides too, if you’re looking to make your existing jewellery more ethical, or want to create an ethical engagement ring.
What is ethical jewellery?
In a nutshell, it’s jewellery that has no negative impact on the people who make it, or the environment they’re produced in. That can mean:
- Using materials you can trace back to the source, to ensure they’ve been produced in an ethical way, eg, fair trade materials and conflict-free diamonds
- Using recycled materials such as gemstones
- Using synthetic diamonds
- Not using child labour and ensuring fair wages and working hours
- Not using practices that pollute or impact the environment in a negative way
What are ethical diamonds?
Leonardo DiCaprio’s 2006 Blood Diamonds really shed light on the issue of conflict diamonds, also called blood diamonds, as they’re mined in areas controlled by rebels, who then use the money to buy weapons or finance war activities.
So to avoid buying any conflict diamonds, you want to be able to trace their origin. Nowadays, it’s possible to buy synthetically farmed diamonds (and the quality is equally good), or buy diamonds from a jeweller who adheres to the Kimberley Process, which ensures that exported diamonds are conflict-free.
You can also go down the antique route as you’re effectively recycling an older diamond.
More and more jewellery brands are venturing into the lab-grown or lab-created diamond business. Pandora recently launched its first collection, whilst brands such as Lark & Berry, Leo & Lumi and Kimai all focus on creating jewellery with man-made diamonds.
There is still some confusion around the process, with many people unsure as to whether lab-grown diamonds are real diamonds. The short answer is yes. In fact, you wouldn’t be able to tell the difference, as the quality is the same: think carat, cut, colour and clarity. They are created in a rough uncut form, and then cut and polished into shape, much like a mined diamond. More importantly, there is no doubt they are ethically and sustainably sourced.
Lab-grown diamonds also tend to be a little cheaper than mined diamonds, as you are cutting out the mining process and there is less of a mark-up.
Ethical jewellery brands
Want to know where to shop some beautiful ethical jewellery brands? From Alighieri to Roxanne First, Wald to Vashi, scroll down to treat yourself to some of our favourite pieces, from diamond earrings to gold necklaces.
Milly Grace creates responsibly made high-quality pieces without the traditional retail mark-up. She only works with ethically credited suppliers, and works towards a circular economy by: sourcing recycled 925 sterling silver (from unwanted jewellery or unused electronic and medical equipment), FSC certified recyclable branded packaging.
UK based Alice Gwyneth launched her eponymous brand in 2018 and specialises in the sustainable and ethical design of jewellery and homeware. Every piece is handmade by Alice herself, and made to order to ensure there is no stock or material wastage. Creating her collections from the lost art of wax casting, Alice makes her jewellery from eco sterling silver and recycled gold and brass and uses the finest ethically sourced gemstones.
Shyla is a morally motivated jewellery brand founded by London-based designer Alice Blofeld. Inspired by her love for vintage jewellery, she creates carved hydro glass hoop earrings and chunky glass stone rings using recycled materials. Shyla works with several small charities educating some of the poorest women in India by teaching them a craft they can learn to support and sustain their families. It also uses recycled gold and silver and all packaging is recycled.
Launched in 2012, this jewellery brand is inspired by Wonderland. The designer, Rocio Canals, is the multifaceted creative that goes behind the name of Wilhelmina Garcia a pseudonym and magical persona that she created to design and reinvented herself again through the jewellery where she tells stories.
Idyl stands for sustainability, inclusivity, and revolutionary modularity. Idyl’s pieces are crafted with ethically-sourced lab-grown diamonds and 100% traceable solid gold. It launched with a variety of different classic diamond stud sizes that were made to fit multiple add-ons to create countless looks at accessible price points.The designs are beautifully minimalistic, but created with ever-evolving style in mind.
Equality and fairness are also at the forefront of all the brand does, which is why part of the profits go to Global Fund for Women, a global champion for the human rights of women and girls.
Kimaï is paving the way as the innovative jewellery brand whose mission is to redefine modern luxury by using lab-grown diamonds and fully recycled 18kt gold to create unique pieces of jewellery with complete visibility. The lab-grown diamonds used are chemically and physically identical to mined ones without the ethical or environmental consequences. We're in love with their new alternative engagement ring collection.
This brand exists to empower women in Uganda by offering them creative, sustainable employment with a fair wage and working conditions, enabling them to rise above the poverty line and achieve their dreams.
The artisans handcraft stunning jewellery and accessories from sterling silver, brass, recycled paper and sustainably-sourced sisal, rattan and Ankole. All designs are plastic free, and the packaging is recyclable.
Standout pieces include the striking Ankole Strength hexagonal stud and pendant duo, delicate hammered silver stacking rings and a collection inspired by the naturally different shapes and textures of beans.
Every product comes with a signed card, building a connection between the wearer and the artisan who created it with skill, passion and love.
All packaging is made from recycled materials sourced from in Jaipur, India. Del Rio Jewels has chosen a small packaging factory to work with as it employs unmarried women, some with children, to help provide them with a means to sustain their lives. Sense of community and supporting woman are core values to founder Henna. Each Del Rio Jewels piece is all handmade by a family in Turkey, with Henna working with them to design the jewellery together.
All materials are sustainably sourced, the beads are glass and the silver is sterling silver 925. The packaging is also all completely biodegradable. Rhimani supports conservation and education in Kenya and will always continue to do so. The founder of Rhimani's true love is supporting these causes and doing what she can to help them survive. A portion of each and every purchase is put aside and they donate at least 10% of makings towards charities that focus on deprived communities in Kenya, and critical areas of African wildlife conservation.
London-based jewelry brand, I'MMANY, which stands for I am many, an empowering statement highlighting that everyone has many roles in life, especially today's modern woman. The brand works with a wide range of natural and organic materials across their jewelry collection, including real flowers, freshwater pearls, and semi-precious gemstones.
I'MMANY also recently launched their Flower Power series, and the brand will be donating 30% of the profits from this collection to The Loveland Foundation, which makes it possible for Black women and girls to receive mental health support.
Designing with a conscience, the brand source recycled sterling silver and gold and use eco-friendly packaging throughout every process. Tori Shay designs each piece in the UK, which are then handcrafted and brought to life by artisans in an ethical workshop in India, where attention to detail and quality are equally as crucial. As a brand it’s extremely important for Wolf & Gypsy to reduce harmful impacts to the environment and ensure the safety of children and the planet.
The jewellery brand only works with noble metals, semi-precious and precious gemstones, and natural diamonds, which are responsibly sourced and adhere to the Kimberley Process. They are proud supporters of Theirworld, a charity that champions women’s and children’s causes in the developing world.
Astley Clarke is committed to being a responsible, environmentally-conscious brand. It ensures suppliers and employees are
paid a fair wage.
All materials used in Mathe jewellery are sourced by local supply stores in Greece where they are based. The package used is from recycled paper and the shipping packages are compostable biodegradable.
JLANI Jewels was created to break the mould of what traditional eco-friendly accessories look like and introduce the world to the art of blending delicate details with the rough medium of stainless steel.
Launched by a husband and wife team Gina Love and Steven Feldman, AUVERE focus on every day jewellery that make you ‘feel confident and assured you are receiving pieces made with materials that are carefully, transparently, responsibly and ethically obtained’. The gold is fair mined and fairtrade accredited, diamonds adhere to the Kimberley Process and coloured gemstones are all traced.
The sisters believe in empowering women, embracing individuality and expression of style. By wearing their jewellery, they hope you will feel beautiful, confident, strong and inspired.
STELLAR 79 jewellery is created with passion and integrity. Each piece is made with a conscience, adhering to strict ethical guidelines, using the finest quality ethically sourced gemstones and being environmentally friendly, using recyclable packaging.
All jewellery is designed by the sisters in London and is hand-made in Jaipur, India where skilled artisans, work their magic to make each individual piece come alive.
All ethically sourced and made, Kastur Jewels even runs a humanitarian initiative programme which is at the heart of the brand. Founder, Rajvi Vora has worked directly with International humanitarian development programmes for over 8 years across the globe from the Horn of Africa to Afghanistan, meaning Rajvi personally manages the humanitarian initiatives so that she can research and oversee it’s direct impact.
New designer Natalie Perry believes jewellery should be stylish without compromise. Each piece is handcrafted in London using ethically sourced Fairtrade Gold from Fairtrade accredited mines in Peru which means miners receive a fair price for their gold and work in safe conditions without child labour. They also receive extra money from a premium paid for the gold which goes towards funding education, healthcare and environmental projects to develop the community they live in. The jewellery is also packaged in eco-friendly boxes.
Lark & Berry are using innovative technology to culture diamonds, meaning everything is grown in a laboratory. Re-creating the exact climate and atmosphere diamonds usually grow in the cultured diamonds sit within the purest category of diamonds. The cultured process leads to less waste, less water loss and less impact on the environment - as well as ensuring all stones are conflict free with their origin entirely trackable.
This delicate gold jewellery is not only affordable, but each piece bought provides a day of confidence — and career-boosting training to empower women, thanks to the brand's partnership with Luminary Bakeries. Plus, all gold used is ethically mined and the packaging is sustainable.
Pandora operates a vertically integrated business model, which means it owns every aspect of the production process – including the factories so the work isn't outsource, so has full control over how the jewellery is produced and how employees are treated.
It's also a member of the RJC (Responsible Jewellery Council), an organisation which audits and controls the jewellery supply chain, all the way from mine to retail. In addition to this, it has the Pandora Ethics Programme, which teaches smaller jewellery businesses and suppliers how they too can ensure they are operating ethically.
After announcing earlier this year that it would be carbon neutral by 2025, Pandora has now vowed to stop using mined silver and only use recycled metals in its jewellery by that same date, in a bit to become one of the most sustainable fashion brands in the industry.
Pippa Small is an ethical jewellery designer who originally started her career as a social anthropologist. She turned to jewellery design as a way of helping the communities she encountered worldwide and has projects in Afghanistan, Bolivia and Myanmar which are aimed at keeping traditional skills alive and also boosting the local economy. In Afghanistan, she works with young men and women to train them in the art of jewellery making as part of HRH Prince Charles’ charity Turquoise Mountain. Jewellery making was banned during the Taliban regime, so when the regime ended there was a dearth of skilled artisans as the master craftsmen had either fled the country or been killed.
London-based SORU serves up bohemian designs handmade by artisans so therefore not mass produced in factories. The gems are from fair trade mines, with fair trade authentication and the workers who hand make the jewellery are paid fairly and with fair working conditions.
The Notting Hill-based Jewel Tree London is all about bold, sculptural pieces. They also abide to a strict code of conduct to ensure social and environmental responsibility, from the responsible sourcing of raw materials to ethical mining practices and zero tolerance of child labour.
Berlin jeweller Lilian von Trapp only uses recycled gold and vintage diamonds. She also works with the Earthbeat Foundation in Uganda to work with a local community who have been directly affected by the terrible tolls of goldmining. She went there to educate miners to an alternative form of income to mining, which is all they currently know. They have worked to decontaminate their land, using permaculture principles, planting bamboo to suck the toxins out of the land; which in turn will build a sustainable and profitable ecosystem to farm and sell high yield crop such as fair-trade coffee. Lilian has launched a limited edition unisex style chain necklace (only 20 and each numbered), with 100% of the profits going towards this project.
Arabel's first approach to sustainable metals was to use of 100% recycled gold, silver and platinum back in 2008. Their metals come directly from a 100% certified and single recycled source. When you order a ring made with recycled gold, you are avoiding the need to mine more gold from the ground. They use 100% recycled silver in 80% of the silver jewels and are working towards using it in 100% of the jewels.They use 100% recycled gold in all recycled gold jewels.
As well as sustainable metals, they're also committed to sourcing responsibly mined diamonds and gemstones.
Tada & Toy are a London based independent jewellery studio founded 3 years ago to create an affordable, contemporary brand with sustainability and ethical practice always at the heart of the design process (each diamond is sourced using the Kimberley process). They support a wildlife charity by donating 5% of all profits and 25% from the charity collection sales.
Roxanne First jewellery is a great destination if you're looking for fine jewellery with conflict-free and ethical diamonds and metals. They handpick suppliers who they visit personally, ensuring every piece is made from responsibly sourced materials. The prices are fair too, as they've cut the middle man and sell direct to the consumer, meaning you get affordable diamonds, without compromising on quality.
UK-based Vashi is fast becoming the go-to destination for bespoke jewellery with ethically sourced and conflict-free diamonds, with options for every budget.
All of the WALD collection is handmade by a collective of unemployed moms or grandmothers, often from small villages, where there are limited jobs, especially not for older women who have been moms their whole life. Each woman is responsible for one model of the collection. The WALD team teach them over Skype and phone and they can make their living out of their home. WALD says, 'for us it is really important to be aware of where we spend our money. You can make such a difference when thinking twice and change the world each day a bit to be better. They are the heroes of our society and deserve jobs and appreciation.'
Jewellery is handmade in London (Old Street) from fairtrade recycled sterling silver and fair trade gold as well as sustainably sourced gemstones. For the gold plated Jewellery, you also get offered a replating service so you can literally wear it forever.
Handmade in Italy, all pieces use ethically sourced and recycled gold. Guya Merkle, the creative director, is passionate about creating beautiful pieces that help to make a difference, which is one of the reasons she founded the Earthbeat Foundation. The Earthbeat Foundation donates 10% of overall profits, which goes towards creating a better future for goldmining communities.
London-based Georgina Boyce creates hand-crafted, British-made contemporary jewellery ranging from bespoke engagement rings to delicate everyday pieces. She also refashions old jewellery into something new, adapting existing treasures and repairing old favourites - the ultimate sustainable approach.
Alighieri is the new jewellery brand on every fashion editor's lips. London-based designer Rosh Mahtani read French and Italian at Oxford University before establishing Alighieri, which was inspired by her studies of Dante’s ‘Divine Comedy’ - each piece corresponds to one of the poet's 100 poems. Everything is made by hand, in London, to promote the idea of 'forever' jewellery, that you keep building on, as opposed to throw-away high street jewellery. The pieces are made through the process of lost-wax casting, in recycled bronze, ethically sourced in Italy.