I've done some digging—these are the 5 most popular fragrances of 2024 so far

One of them costs under £25

One of the most popular perfume bottle in the sunlight
(Image credit: Getty Images)

Perfume is a category that has seen significant growth in the beauty space over the past 18 months. One of the biggest beauty retailers, Space NK, has recorded a 35% YOY growth, which is mega. As fragrance enthusiasts, it's needless to say everyone at Marie Claire is thrilled that this beautiful craft is getting so much air time. And although it feels like 2024 has only just begun, we’re already starting to see perfume trends emerge, and we are eagerly keeping track of bestsellers lists in a bid to determine what the most popular perfumes of 2024 will be.

To get to the bottom of it, I asked some of the top retailers in the UK to share their bestsellers and shed some light on any patterns they are seeing in sales so far—and they were kind enough to deliver. While some trends are carrying over from last year, with skin scents and perfume mists proving very popular, we’re also starting to see some newer trends come through for 2024, like niche fragrances. So, here goes—the rising fragrance trends and most popular perfumes of 2024 so far. 

Biggest 2024 perfume trends

Skin scents

Following on from its success in 2023, skin scents are showing no signs of slowing down in popularity. With pheromone perfumes, like Molecule 01, being a top seller for both Liberty and Space NK. They’re intimate, personal to you and great for layering, making them the biggest rising trend of the year.


In an era of gatekeeping fragrance in an effort to make popular scents our own, layering is in. No matter how popular a scent may be, you can make it unique to you by layering multiple scents together. "This is a lot of social content especially on TikTok educating consumers behind layering scents which creates a truly custom fragrance experience," explains Francesca Whitehead, Senior Buyer at Lookfantastic. Space NK also noted layering as being a very popular trend so far this year. 

Niche fragrances 

While it's uncommon to see lots of niche fragrances appearing in 'top buys' lists (they  are expensive, lesser known and are competing with legacy scents), many retailers noted this as being an increasing trend and interest from consumers. "More and more people want their scents to be personal and are reaching for the niche fragrances," explains Whitehead. Meanwhile, Liberty notes its LBTY Zephirine scent as being the retailer's second most popular fragrance of the year so far.

Most popular and bestselling fragrances of 2024

1. Escentric Molecules Molecule 01 

2. Sol de Janeiro Cheirosa 59 Perfume Mist

3. Chanel Coco Mademoiselle

4. Yves Saint Laurent Libre

5. Dior Miss Dior Eau de Parfum 

Beauty Contributor

Tori is a freelance beauty journalist and contributor for Marie Claire. She has written for various titles, including Allure, Glamour, Elle, Refinery29, Brides, and more. Currently training to be a nail tech, Tori is a total nail enthusiast and always has time to talk all things nail art. When she’s not writing about beauty and testing products, Tori can be found walking her rescue dog Pip, drinking great coffee, and eating as many croissants as humanly possible.