This is the unexpected luxury bag trend of 2024

Time to Jane Birk-ify your handbag

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Published In Buying Guides
bag charms
(Image credit: Getty Images)
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Based on street style and runway trends alike, one thing that we can agree on for Spring/Summer 2024 is that maximalism isn't going anywhere. Even in the era of quiet luxury, there is a strong love for the mob wife aesthetic and coquette, all of which champion elements of maximalism and individualistic adaptations.

And if we're speaking about sprucing up your wardrobe with maximalism qualities that help personalise your most cherished accessories, why not give bag charms a go? Speaking as someone with a proud and varied collection of personalised charms, I am a massive fan of this bold accessory trend. Promoting playfulness and charisma by bringing a strong sense of personalisation and joy when accessorising your outfits and mixing up your otherwise classic capsule wardrobe, it seems like the fashion sort has caught on.

On the catwalk, Balenciaga introduced bags heavily adorned with silver metallic chains, keychains and various tassels and keys. Additionally, Diesel presented bags with silver bangles adorning the handles, whilst Christian Dior presented their classic mini Lady Dior with a single charm featuring the brand's initials.

Over on the street-style front, many influencers have taken to the streets to manifest this trend. With Leia Sfez wearing a Hermès Kelly with a green bandana wrapped around the handle outside the Hermès Spring/Summer 2024 show, and most recently, Livia Nunes wearing her Miu Miu Arcadie leather tote bag with teddy charms and key chains alike. Oh so chic.

Lori Hirshleifer wearing bag charms

Lori Hirshleifer wearing bag charms.

(Image credit: @lorihirshleifer)

Of course, we can't talk about bag charms without mentioning the true face of bag styling: Jane Birkin. One of fashion's most prominent It Girls, Birkin has been at the forefront of multiple trends and designs since she first came into the limelight in 1969. From the iconic Hermès Birkin bag to her boho-chic wardrobe, the model and fashion muse was frequently photographed cradling her self-customised Birkin bag with stickers, keychains, scarves, ribbons and just about anything you can think of.

Dubbing the act of layering charms on a handbag as 'Jane Birk-ifying your bag', over on TikTok, multiple users are posting videos showing how to give your handbag the ultimate Jane Birking treatment. Using household items and charms/keychains from luxury brands and independent sellers to invest in and use forever, if bag charms are good enough for Jane Birkin, who are we to say no?

bag charms

Lori Hirshleifer wearing bag charms.

(Image credit: @lorihirshleifer)

Below, I've my top bag charms that will be sure to creep their way onto my handbag this season...

Shop bag charms

Sofia Piza
Sofia Piza
Junior Fashion Editor

Sofia Piza is the Junior Fashion Editor at Marie Claire UK. With extensive experience and a degree in Fashion Journalism, she covers runway trends, shopping picks, celebrity fashion, and industry news.

Throughout her career, Sofia's work has ranged from in-depth interviews with industry experts and high-profile celebrities to creative production for editorial cover shoots and red-carpet coverage. Born in Mexico and raised in five countries, Sofia's multicultural upbringing has fed into her interest in international markets, leading her fashion week coverage across London, Milan, Paris, New York, and Copenhagen.