Winter sun anyone?
If you haven’t heard of resortwear brand CAMILLA yet, you’re about to, because it’s just dropped its latest collection, Rio, in a new pop-up at Harrods, and it’s exactly what your holiday wardrobe needs.
Founded by Camilla Franks over 14 years ago, it’s got a crazy following in Australia and the US, and counts A-listers such as Beyonce, Miranda Kerr, Olivia Palermo, Oprah, Georgia May Jagger and Kate Hudson amongst its fans.
Although it’s currently stocked at Selfridges, NAP, Matches and Harrods, the pop up brings the collection to life, selling pieces from the ‘From Rio with Love’ collection, perfect if you’re jetting off for some winter sun.
So what makes the brand so popular? Camilla tells us, ‘our loyal customers are very devoted and passionate about CAMILLA. What attracts women to us is the way a CAMILLA piece first feels falling over the body, followed by how they look, and then how they feel when others respond to them. Once a woman discovers us, she never wants to let us go.’
And it turns out this latest addition is a good one. She says, ‘We’ve well and truly pushed the boundaries in terms of colour and drama for our new Rio collection. Just like Rio, there is never a dull moment. It’s a collection inspired by falling in love on holiday. Think punchy fruit prints offset with hypnotic kaleidoscope prints inspired by the many woven mandalas we picked up at the markets.’
Doesn’t that make you just want to book a holiday? See you at the airport.