Swarovski's new Christmas ad is the dose of sparkle you deserve




What do you get when you put Karlie Kloss, Jourdan Dunn, Naomi Campbell and Boy George in a room together? A bloody brilliant party, that's what. Quite literally really, given that they're surrounded by sparkling crystals.

Before you get confused, we're obviously talking about the Swarovski Christmas advert 2017, which has just landed, and it's making us excited for the party season (well, the John Lewis Christmas advert 2017 also got us in the mood).

Launched in style with a Crystal Wonderland Party over Milan Fashion Week, the new Christmas campaign and television ad features Swarovski’s brand ambassador Karlie Kloss hosting a glitzy party with famous guests, set to an original remix of ‘Diamonds’ by singer Daya, to encourage everyone to shine bright and add a little sparkle this Christmas. Which is a message we can all get on board with.

Brand ambassador Karlie Kloss said, 'The holiday season is all about bringing people together and finding ways to celebrate those who are special to us, which is at the heart of the campaign. It was an amazing experience shared with Jourdan Dunn, Fei Fei Sun, Ruby Rose and of course Naomi Campbell, who is both a mentor and friend. I’m truly grateful to have been a part of this.'

Jourdan Dunn added, 'It is very important to me as a black woman to support a campaign that embraces diversity. It shows that no matter your age, your gender or where it is that one comes from, we can all come together and celebrate the Christmas!'

Watch out for the ad, which will launch on your TV screens in the UK from 8th November. Merry Christmas.

Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.