Swarovski's new Christmas ad is the dose of sparkle you deserve
#givebrilliant
#givebrilliant
What do you get when you put Karlie Kloss, Jourdan Dunn, Naomi Campbell and Boy George in a room together? A bloody brilliant party, that's what. Quite literally really, given that they're surrounded by sparkling crystals.
Before you get confused, we're obviously talking about the Swarovski Christmas advert 2017, which has just landed, and it's making us excited for the party season (well, the John Lewis Christmas advert 2017 also got us in the mood).
Launched in style with a Crystal Wonderland Party over Milan Fashion Week, the new Christmas campaign and television ad features Swarovski’s brand ambassador Karlie Kloss hosting a glitzy party with famous guests, set to an original remix of ‘Diamonds’ by singer Daya, to encourage everyone to shine bright and add a little sparkle this Christmas. Which is a message we can all get on board with.
Brand ambassador Karlie Kloss said, 'The holiday season is all about bringing people together and finding ways to celebrate those who are special to us, which is at the heart of the campaign. It was an amazing experience shared with Jourdan Dunn, Fei Fei Sun, Ruby Rose and of course Naomi Campbell, who is both a mentor and friend. I’m truly grateful to have been a part of this.'
Jourdan Dunn added, 'It is very important to me as a black woman to support a campaign that embraces diversity. It shows that no matter your age, your gender or where it is that one comes from, we can all come together and celebrate the Christmas!'
Watch out for the ad, which will launch on your TV screens in the UK from 8th November. Merry Christmas.
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Penny Goldstone is the Contributing Fashion Editor at Marie Claire UK. She writes about catwalk trends and the latest high street and Instagram sartorial must-haves. She also helms the Women Who Win franchise.
She has worked in fashion for over 10 years, contributing to publications such as Cosmopolitan, Red, Good Housekeeping, and Stylist.
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