Emma Willis has designer her own collection for Next (available to buy now), and it started off in the unlikeliest way: because the presenter wanted a good pair of pyjamas.
'I just told them I'd really like to design some pyjamas. I just really love PJs, really nice ones are really expensive and hard to find. I wanted to do lovely ones we can all buy and not only have the one pair. I curated my edit with them and then it grew from there,' she told me.
The line, which yes, does include some chic navy PJs with cream piping, also includes suits, swimwear and holiday clothes, which Emma designed right down to the buttons.
She says, 'I was fully involved. I don't draw so I left that to the design team but it was an equal effort between me, the design team and my stylist, we see the Next team as much as we see each others: constant meetings, fabric testing, sketches. Picking buttons, fabrics, trying on first samples.'
With such involvement, you'd think it was tricky to pick a favourite, but when I asked Emma which was her top desert island piece, she went straight to the obvious choice: PJs.
'The PJs I think, because they've got shorts as well and you don't want to wear a suit on a desert island. No hang on, maybe the linen shorts and the swimsuit, because they go together and then I could go swimming. And if you just so happen to have a heel, you could wear it to dinner, or a BBQ,' she jokes.
When she's not being stranded on a desert island, Emma's go-to is a little more casual, jeans, a t-shirt and trainers. She tells me, 'The only time I really wear a dress is at work. If I wear a dress I feel dressed up and I am dressed up at work, I get hair and makeup done.'
Knowing what she likes doesn't mean she's streamlined her wardrobe though, as Emma's a self-confessed hoarder. She says, 'I do keep everything. Even things I haven't loved but they've been a moment in my life, like a skirt I wore the first time I met Matt. I won't wear it again, it's not fashionable and my daughter won't want to wear it but it's a memory. I have a suede skirt my mum used to wear in the 60s, it's the one thing she kept. I can only get one leg in.'
Marie Claire Newsletter
Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!
Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.
Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).
Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.
However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.
Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.
I’ve been going a yoga class every weekend for eight months – and have noticed some surprising benefits
I feel present, in control and prepared.
By Abbi Henderson
With years of experience, I name these the 6 most game-changing beauty products you can buy
Impossibly simple, impossibly effective
By Lucy Abbersteen
I'm a low-maintenance beauty editor and this one treatment means my morning routine is now a lot faster
Here’s everything you need to know
By Mica Ricketts