Lacoste shows us the future of its iconic polo shirt

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  • To celebrate its 80th anniversary, Lacoste have unveiled a film showing what's next for its iconic polo shirt

    To celebrate its 80th anniversary, Lacoste have unveiled a film showing what’s next for its iconic polo shirt

    The polo, originally created in the mid-20s by tennis champion René Lacoste, marked a new era in sportswear as it was the first time a player wore a short-sleeved garment. Then in 1933, René Lacoste launched the polo shirt which he called L.12.12 on an industrial scale.

    Now celebrating its 80th anniversary, Lacoste have created a film showing the future of its iconic polo shirt. An eclectic cast of characters are shown interacting with the new generation of clothing. Enhanced by extreme technology, the future polo has intelligent fibres, its sleeves lengthen and shorten at the whim of its owner and the dye of the polo reacts to the environment, glowing in the night and absorbing its ambient atmosphere.

    At the end of the film viewers are asked to to design and share their vision of the ultimate polo via a dedicated Facebook application on the Lacoste fan page
    http://www.youtube.com/watch?v=30lKLG6mzNk
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