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    1. Fashion

    30 of the Most Sought-After New Season Buys to Kick-Start Your Autumn/Winter 2026 Wardrobe

    Your guide to the new season pieces worth investing in

    Lily Russo-Bah's avatar
    By Lily Russo-Bah
    Published 2 September 2026 In Buying Guides

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    30 AW26 BUYS
    (Image credit: ME+EM, Net-a-Porter, Celine, COS, Reiss, Dear Frances, Zara)
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    Autumn officially starts today, and it’s my favourite time of year to organise my wardrobe and give it a refresh. Nothing beats rediscovering hidden gems I haven’t worn for months, alongside investing in a few key new-season pieces to bring my wardrobe up to date. This week, as many return from a final end-of-summer holiday and children head back to school, the temperature shift brings with it the need to adjust our wardrobes after what has felt like an endless summer.

    It’s also a key moment in the fashion calendar for brands across the board, from the High Street to designers, as new-season collections land in store. If messy end-of-season sale racks aren’t your thing, step into your favourite shops this month to find immaculate rails filled with inspiring new collections. But, if you’re busy with the back-to-school rush or simply don’t have time to shop for yourself as you settle back into work, fear not.

    Below, I’ve selected 30 key new-season buys — from transeasonal autumn jackets to new denim washes and shapes, and the back-to-work accessories worth investing in. I’ve done the legwork, so you don’t have to.

    30 of the Most Sought-After Autumn/Winter 2026 New Season Buys

    Sharp Shoulder Blazer

    ME+EM
    Sharp Shoulder Blazer
    £375
    SHOP NOW

    If you love Chloé and Celine this season, ME+EM's velvet blazer is perfect for channelling autumn's folk-inspired aesthetic, in a way that feels modern and grownup.

    Big Cuff Jean Mid-Rise Wide-Leg Jeans

    AGOLDE
    Big Cuff Jean Mid-Rise Wide-Leg Jeans
    £340
    SHOP NOW

    Whilst Barrel jeans are here to stay, Agolde's Big Cuff jeans feel decidedly smarter and a welcomed change from the voluminous pairs currently in my wardrobe.

    Angular Leather Heeled Loafers

    COS
    Angular Leather Heeled Loafers
    £139
    SHOP NOW

    COS is always my go-to for modern footwear. These brown heeled loafers will be replacing my summer sandals pronto.

    Massimo Dutti Long Flowing Trench Coat

    Massimo Dutti
    Long Flowing Trench Coat
    £170
    SHOP NOW

    Last season Saint Laurent made a nylon trench one of the most desired pieces of the year. This September, Massimo Dutti has answered our prayers with this High Street version, perfect for elevating everyday school run outfits, whilst making a polished evening coverup.

    Wool Pinstripe Belted Pencil Skirt in Grey - Size 4

    Reiss
    Wool Pinstripe Belted Pencil Skirt in Grey
    £158
    SHOP NOW

    Skirt suits have taken over as this autumn's go-to workwear look. Avoid a structured white shirt and instead opt for a tonal silk blouse. After dark, simply undo a button, and add the sharpest stilettos you own.

    Stella Satin Coat

    Reformation
    Stella Satin Coat
    £428
    SHOP NOW

    If, like me, you need colour in your wardrobe all-year-round, look no further than Reformation's satin dress coat. Pair with jeans, a tee and flats or as a statement evening coverup.

    Basile Bag

    Sèzane
    Basile Bag
    £309
    SHOP NOW

    Nothing motivates me more than na incredibly chic laptop bag for work.

    Halo Ruffle Mini Dress

    Finding Fortunes
    Halo Ruffle Mini Dress
    £89
    SHOP NOW

    Autumn calls for richer colour palette. Wear this ruffle detail mini dress in purple with bare legs and evening flats or with tights and boots in the middle of winter.

    Suedette Collared Peplum Utility Jacket

    M&S
    Suedette Collared Peplum Utility Jacket
    £68
    SHOP NOW

    I'm usually a bit of a snob when it comes to faux suede, but having seen this jacket IRL, no one will ever know, it's that good.

    Embellished Satin Slingback Pumps in Black - Prada

    Prada
    Embellished Satin Slingback Pumps in Black - Prada
    £1400
    SHOP NOW

    Whilst Miuccia Prada's embellished knee-high boots are a little OTT for the every day, this sling-back version will seamlessly take you from desk to dinner.

    Saint Laurent High-rise straight jeans

    Saint Laurent
    High-Rise Straight Jeans in Blue
    £790
    SHOP NOW

    Finding the perfect stonewash jeans is no mean feat and when you calculate the cost per wear - this Saint Laurent pair pays for itself.

    Appliquéd Twill Jacket

    H&M
    Appliquéd Twill Jacket
    £55
    SHOP NOW

    Its been a while since military jackets were so readily available on the High Street, but for Autumn/Winter 2026 every designer from Khaite to McQueen was championing the style. This H&M version looks way beyond its High Street price tag.

    Zimmermann Spliced Scarf Handkerchief-Hem Skirt | 0

    ZIMMERMANN
    Zimmermann Spliced Scarf Handkerchief-Hem Skirt
    £2514
    SHOP NOW

    Zimmermann devotees were immediately taken by the collection's scarf-inspired pieces. This skirt from the latest autumn collection is as timeless as it is statement.

    Cami Crushed-Velvet Shoulder Bag

    Valesque
    Cami crushed-velvet shoulder bag
    £4200
    SHOP NOW

    German label Valesque is fast becoming the fashion insider's go-to handbag label to name drop and carry—for when a designer handbag feels too much.

    & Other Stories Wool Maxi Overcoat

    & Other Stories
    Long Wool Coat
    £279
    SHOP NOW

    Whilst it may not feel like winter coat weather, great High Street styles are worth snapping up as soon as you see them.

    Zara Choker Necklace

    ZARA
    Resin Stone Choker Necklace
    £20
    SHOP NOW

    Maximalist jewellery is here to stay. This Zara choker is an excellent starting point.

    Fife Suede Chore Jacket-Tan

    Boden
    Fife Suede Chore Jacket
    £399
    SHOP NOW

    A classic suede jacket is one of the few items I wear all year round. Its the right weight for chillier autumn mornings, and can be layered over a polo-neck when the mercury drops.

    Mango Satin Jacquard Trousers

    Mango
    Satin Jacquard Trousers
    £875
    SHOP NOW

    Rich fabrics such as jacquard and brocade are bringing the mood for autumn. Pair these trousers with a thin grey knit.

    Monroe Denim Maxi Dress

    ALIGNE
    Monroe Denim Maxi Dress
    £169
    SHOP NOW

    Its time to put away summer's white cotton dresses and switch over to heavier fabrics such as this denim midi dress. I

    Alma Knee Boot, Black

    Dear Frances
    Alma Knee Boot
    £650
    SHOP NOW

    When deciding what pieces to invest in each winter, a great pair of black boots is always top of my list.

    Feathers-Trimmed Ribbed Cashmere and Silk-Blend Turtleneck Sweater

    LA DOUBLEJ
    Feathers-Trimmed Ribbed Cashmere and Silk-Blend Turtleneck Sweater
    £670
    SHOP NOW

    Adding personality to every day pieces such as a classic roll neck is what the new season is all about. Case in point is this feather-cuffed version from La Double J.

    WAT The Brand Faux Fur Collared Bomber

    WAT THE BRAND
    Faux Fur Collared Bomber - Black
    £165
    SHOP NOW

    Former editors Sarah and Philippa continue to grown their label WAT The Brand - and this fur-trimmed jacket will make the school run feel that little bit chicer.

    Celine Belt

    Reiss
    Oversized Leather Jacket in Aubergine
    £498
    SHOP NOW

    Celine's cult logo belt is back in stock in new season colours. Style over everything from your favourite shirt to oversized coats.

    Satin Cowl Neck Top

    M&S
    Satin Cowl Neck Top
    £36
    SHOP NOW

    For when a simple white T-shirt feels too casual, opt for a draped blouse, autumn's top of choice.

    Faiz 100

    Jimmy Choo
    Faiz 100 Heels
    £1250
    SHOP NOW

    Jimmy Choo's Faiz heels were almost an instant sell-out when they were first introduced last season. Due to popular demand they are now available in black lace and have all the hallmarks of a great occasion heel.

    Odessa Embroidered Midi Dress

    Alemais
    Odessa Embroidered Midi Dress
    $890
    SHOP NOW

    Wear this Alemais dress everywhere from winter weddings to New Year's Eve parties.

    Paparazzo Medium Top Handle Bag

    Gucci
    Paparazzo Medium Top Handle Bag
    £2560
    SHOP NOW

    The Paparazzo bag is just one of the cult accessories Demna Gvasalia has introduced since joining Gucci last year.

    Staud Lark sequin-embellished feather-trimmed mesh midi skirt

    Staud
    Lark sequin-embellished feather-trimmed mesh midi skirt
    £33
    SHOP NOW

    Don't save statement pieces like this Staud skirt for special occasions. Instead add a chunky knit, boots and an oversized coat to brighten up your morning commute.

    Shearling Collar Leather Jacket | Black

    Jigsaw
    Shearling Collar Leather Jacket
    £499
    SHOP NOW

    Jigsaw has long been one of our go-to destinations for investment leather on the High Street. This black leather jacket with detachable shearling collar is smart and versatile in equal measure - exactly what you need when making such a purchase.

    Marie Claire Newsletter

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    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
    Lily Russo-Bah
    Lily Russo-Bah
    Social Links Navigation
    Fashion Director

    Lily Russo-Bah joined Marie Claire UK as Fashion Director in 2024. With over 18 years of experience in fashion editorial and e-commerce across print and digital, she has delivered industry-leading editorial content, creative direction, and social strategy.

    Lily is responsible for shaping and executing the magazine’s new fashion repositioning and content strategy. Her flair for trend spotting and distinctive editorial vision mean Marie Claire UK readers are always one step ahead of the game.

    She is a passionate supporter of female empowerment, diversity and sustainability and in her new role she is thrilled to be able to support female founders, to highlight the diverse talent in the fashion industry and to give a platform to brands making a positive social impact in the world. 

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