Khloe Kardashian’s fashion brand is launching in the UK. Prepare for the madness.

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  • If you follow Khloe Kardashian on Instagram, you’ll know all about her denim brand, Good American. It’s got such a cult following, we’re pretty sure she’ll be joining sisters Kylie and Kim in the richest celebrities on Instagram club).

    Now it’s branching out into sportswear, and the good news is that it will be available in the UK too, exclusively at Selfridges. It’s laucnhing at 2pm UK time today, so prepare for the madness.

    As with the jeans, the activewear line, called Performance, will be available as always in an all-inclusive size range, ie from size XS to 4X. Developed by Emma Greed and Khloé as well as their team of female designers,  it took a year to create, as they wanted to make sure the products fit every body shape.

    Performance is priced from £48 – £157, and includes everything from sports bras to leggings and bomber jackets.

    As with the rest of the collection, the campaign is modelled by members if the #GoodSuad, a group of confident and enspiring women such as body positivity activists and weightlifters.

    Khloe revealed the launch on her Instagram last week, saying, ‘Over a year in the making and as you all know fitness is my passion and I’m so proud of this line’.

    Shop the collection below:

    Shop now: GOOD AMERICAN sports bra for £75 from Selfridges

    Shop now: GOOD AMERICAN Not-so-basic classic cami jersey body for £130 from Selfridges

    Shop now: GOOD AMERICAN jacket for £130 from Selfridges

    Emma added, ‘When we workout, we work out hard, and we wanted to create a line that is super comfortable and looks good enough to be worn throughout the day, but also withstand a tough workout.’

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