After first being unveiled last September during Milan Fashion Week, Gucci’s SS26 La Famiglia collection officially launches today in boutiques worldwide and online.
The much-anticipated—and unexpected—debut was marked by the screening of The Tiger short film, which introduced Demna’s first pieces for the brand, with Demi Moore taking centre stage as Barbara Gucci alongside a star-studded cast including Elliot Page, Keke Palmer, Alia Shawkat, and Kendall Jenner. Naturally, they were all dressed in Demna’s La Famiglia collection—a line that has already earned widespread praise across the industry and beyond.
Previously available exclusively in ten selected Gucci stores worldwide, the collection is now accessible to all; for those who weren’t able to shop it at the time, the wait is finally over—and our wish list is long.
The collection ranges from logo-adorned shirts and skirts, statement jackets, and red carpet–ready evening looks, all grounded by refined, new-era accessories. Iconic Gucci canvas knee-high boots, motif belts, and a reimagined Jackie bag headline the lineup—all of which will be available to shop from today both online and in all Gucci boutiques worldwide.
The Jackie, of course, remains a cornerstone of Gucci’s accessories archive. Demna’s update stays true to the silhouette’s legacy while introducing subtle, modern tweaks: a sleeker structure, new leather treatments—think grainy textures and luminous calfskin with a soft vintage patina—and a lighter GG canvas rendered in a more supple fabric.
These new Jackie bags, along with the La Famiglia ready-to-wear and accessories, have already captured the attention of collectors. The message from insiders? Invest now, as pieces from Demna's first Gucci collection are certainly considered collector items, marking a key moment in fashion history.
The full Gucci Spring/Summer 2026 collection is available to buy online at Gucci.com and in boutiques worldwide.
Shop our Gucci Spring/Summer 2026 favourites:
-
GLP-1s Could Change More Than Your Appetite: What We Know About Their Impact on ADHD, Brain Health and LibidoCould GLP-1s be affecting much more than just your appetite?
-
I Thought My Dull, Lifeless Skin Needed More Actives—This Milky Essence Was Actually the SolutionOne milky formula, three skincare steps—and noticeably bouncier, more radiant skin.
-
I Tried Keeping an "Everyday Delights" Journal for a Month—It Changed the Way I See My LifeYour reminder to stop and smell the flowers
-
Trophy Jackets Are Back—From Peplums to Military, These Are the 6 Trends to Know for AutumnMilitary moments, tracksuit tops and a big focus on fur—these jacket trends are sure to keep you looking stylish and warm
-
Sézane Just Launched the Most French Rebrand of All Time—Here's What We'll ShopMorgane Sézalory on the Sézane changes shaking up the much-loved French high street store
-
Everyone Sophisticated Is Wearing This Lesser-Known, Up-and-Coming Brand Right NowIf minimalistic, elegant cuts, neutral tones and layered silhouettes are your aesthetic, then this is the label to bookmark straight away.
-
Goodbye Summer Dresses, I'm in Autumn Outfit Planning Mode—These 5 Are FreshYes, you can still wear your flip-flops... for now.
-
From Luxury Beach Resorts to London Streets, Everyone Is Wearing These Designer Flip-FlopsAdd instant cool to your everyday outfits
-
Last-Minute Packing for Your Beach Holiday? All You Need Is Your Favourite Shirt and This Throwback ’90s ItemYes, the sarong is back in our summer rotation
-
The Reformation Summer Sale Is Full of Autumn Buys—So I Spent Two Hours Finding the Best OnesFrom every day jeans to the cosiest cashmere
-
Everyone’s Obsessed With Havaianas—Here’s How They Went From Basic Flip-Flops to a Cult Fashion PurchaseThe Brazilian born flip flop is officially fashion's summer footwear of choice
