The worst thing about fashion week? Having to wait six months (or more) for the collections to actually land in store. Unless, of course, it’s Demna Gvasalia’s new Gucci collection you’ve got your eye on—in which case, there’s good news. The Spring/Summer 2026 collection is available exclusively in ten Gucci stores worldwide, including the London New Bond Street flagship, from 25 September to 12 October. But time is running out!
Clearly, the Italian luxury house is breaking from fashion tradition. Case in point: The Tiger, a short film that debuted Demna’s first pieces for the brand. If you missed it, Demi Moore takes centre stage as Barbara Gucci, joined by a star-studded cast including Elliot Page, Keke Palmer, Alia Shawkat and Kendall Jenner. Naturally, they’re all dressed in Demna’s La Famiglia collection—a line that’s already earned widespread praise across the industry (and beyond).
Think logo-adorned shirts and skirts, statement jackets, and red carpet–ready evening looks, all grounded by refined, new-era accessories. Iconic Gucci canvas knee-high boots, motif belts, and a reimagined Jackie bag headline the lineup—all of which are available to shop right now at the New Bond Street store. Be sure to book an in-store appointment before October 12th to be one of the first to wear this historic collection.
The Jackie, of course, remains a cornerstone of Gucci’s accessories archive. Demna’s update stays true to the silhouette’s legacy while introducing subtle, modern tweaks: a sleeker structure, new leather treatments—think grainy textures and luminous calfskin with a soft vintage patina—and a lighter GG canvas rendered in a more supple fabric.
These new Jackie bags, along with the La Famiglia ready-to-wear and accessories, have already captured the attention of collectors. The message from insiders? Invest now, while the limited in-store pre-drop is still available until 12 October.
If you can’t make it to New Bond Street, not to worry—the full collection will launch globally, in stores and online, in early January 2026. Still, that’s far earlier than the traditional fashion calendar allows—and proof that Demna’s Gucci isn’t just rewriting the rules, but setting its own.
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