Can you spot the hidden message on these Topshop jeans?


topshop jeans message


You probably won’t be surprised to hear this pair of embroidered floral jeans from Topshop is so popular, it’s almost sold out. After all, if there’s one thing Toppers do well, it’s jeans.

Shoppers have raved about them in the comments section of the site, calling the mom jeans ‘the dream’, ‘beautiful’ and one shopper even cried tears of joy at receiving them.

However, what may surprise you is that there’s a hidden message behind all that beautiful embroidery.

You’ll probably have noticed the black symbols interlaced with the floral pattern, but not really stopped to think what it meant, because the overall effect was pretty and damn, you wanted those jeans.

Shop now: MOTO Floral Embroidered Mom Jeans for £59 from TOPSHOP

We don’t blame you, we’ve been there. Hands up who ever got a Chinese symbol tattoo thinking it meant ‘peace’ (or something else that seemed totally inspirational when you were 16), only to find out it meant ‘pig’?

topshop jeans message

Now don’t worry, Topshop hasn’t sneakily added the word ‘pig’ to your jeans, it’s merely some subtle - and clever - branding on their part.

According to The Sun, it says the word ’Topshop’ a few times in the Japanese script for foreign words, Katana.

Considering the whole slogan and logo trend revival, we think it's a pretty smart move on their part - it is more unexpected than your average slogan t-shirt after all.

Well played Topshop.

Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.