Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Spring Summer 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    • Digital Issues
    • Women Who Win
    1. Life
    2. Money and Work

    These models are making stupid amounts of money on Instagram

    Want to make mega-bucks? It's all about Insta...

    By Marie Claire
    Published 23 May 2016 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    kendall cara T.png
    kendall cara T.png
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Want to make mega-bucks? It's all about Insta...

    If you didn't already have serious life envy of supermodels like Kendall and Gigi Hadid, who get to travel the world wearing couture, then you're about to, because some of your favourite Instagram follows are making hundreds of thousands of pounds just from posting pictures to the social media giant.

    We've all seen celebs slipping a #sponsored post or two onto their Instagram feed, but did you know how much those posts are worth?

    According to former model booker Frank Spadafora, these posts are fast becoming the most valuable commodity in the industry, with models making more than their usual day rate, without even having to leave their house.

    This is how much your favourite beauty vloggers actually earn…

    You may like
    • Kiko Milano I Watched Kiko Milano Build a Beauty Empire in Plain Sight—Now the World Is Finally Catching Up
    • Jenny Lai Luxury Shoppers Put This One Thing Above All Else When Spending Their Money—And It’s Not What You Think
    • Expensive beauty products, luxury beauty The Expensive Products That Are Actually Worth It, According to Beauty Editors Who’ve Tried Thousands

    It's no surprise that industry favourites Kendall, Cara and Gigi are Instagram's biggest earners, but even with their huge following and A-list status, the money their pictures pull is pretty shocking stuff. Spadafora claims that these girls can make between £80,000 to £300,00 through their posts. And some of us can't even make it past eight likes on Instagram.

    Described as the second tier down (ha!) from Cara, Kendall and Gigi - all of whom have more than 20 million followers - are models like Karlie Kloss, Miranda Kerr and new mum to be Behati Prinsloo, who according to Spadafora make less, but are still raking it in, allegedly charging between £17,00 and £34,000 per post. Which would still be absolutely fine by us.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    Spadafora told CR Fashion Book: 'We are still in the process of educating our clients to increase their social media rate, but some of our models actually have the potential to earn more per post than their normal day rate.' Now, where do we sign up?

    Marie Claire
    Social Links Navigation

    The leading destination for fashion, beauty, shopping and finger-on-the-pulse views on the latest issues. Marie Claire's travel content helps you delight in discovering new destinations around the globe, offering a unique – and sometimes unchartered – travel experience. From new hotel openings to the destinations tipped to take over our travel calendars, this iconic name has it covered.

    Read more
    Kiko Milano
    Make Up I Watched Kiko Milano Build a Beauty Empire in Plain Sight—Now the World Is Finally Catching Up
    Jenny Lai
    Fashion Luxury Shoppers Put This One Thing Above All Else When Spending Their Money—And It’s Not What You Think
     
     
    Expensive beauty products, luxury beauty
    Beauty The Expensive Products That Are Actually Worth It, According to Beauty Editors Who’ve Tried Thousands
    Analog Times - Wine and cards game night on luxurious burgundy fabric - TVS
    Money and Work The Gambling Industry's Newest Bet? Women
     
     
    Latest in Money and Work
    Analog Times - Wine and cards game night on luxurious burgundy fabric - TVS
    Money and Work The Gambling Industry's Newest Bet? Women
    Well-dressed businesswoman walking on the street of Manhattan, New York and talking on the phone while heading to work during one autumn day.
    Money and Work Is Gen Z Really Lazy at Work, or Just Done with Burnout Culture?
     
     
    Milan, Italy - 20 February 2020: Stylish persons are posing for photographers before Max Mara fashion show on Milan Woman's Fashion Week F/W2020-2021, street style - stock photo
    Money and Work Women Are Delaying This Financial Step, But It Could Be Easier Than You Think.
     Student Loan
    Money and Work I Can’t Keep Up With My Student Loan — Millions of British Graduates Can’t Either
     
     
    Latest in News
    New Beauty Products: The Beauty Digest
    Beauty The Beauty Digest: Dyson Does Teeth, Fenty Rips Up the Rulebook (Again) and a Surprisingly Fragrant Week for Dogs
    Jodie Comer
    Shopping Jodie Comer Just Announced the Start of Knee-High Boots Season
     
     
    Kaia Gerber
    Shopping Kaia Gerber Just Wore the ’90s Dress Style That’s as Flattering as It Is Low-Effort
    Oxfam
    Fashion “The Water Used to Produce Britain’s Unworn Clothes Is Enough to Supply 1 Million People for a Lifetime”: Oxfam’s Latest State of Style Report Finds
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.