Want to make mega-bucks? It's all about Insta...
If you didn’t already have serious life envy of supermodels like Kendall and Gigi Hadid, who get to travel the world wearing couture, then you’re about to, because some of your favourite Instagram follows are making hundreds of thousands of pounds just from posting pictures to the social media giant.
We’ve all seen celebs slipping a #sponsored post or two onto their Instagram feed, but did you know how much those posts are worth?
According to former model booker Frank Spadafora, these posts are fast becoming the most valuable commodity in the industry, with models making more than their usual day rate, without even having to leave their house.
It’s no surprise that industry favourites Kendall, Cara and Gigi are Instagram’s biggest earners, but even with their huge following and A-list status, the money their pictures pull is pretty shocking stuff. Spadafora claims that these girls can make between £80,000 to £300,00 through their posts. And some of us can’t even make it past eight likes on Instagram.
Described as the second tier down (ha!) from Cara, Kendall and Gigi – all of whom have more than 20 million followers – are models like Karlie Kloss, Miranda Kerr and new mum to be Behati Prinsloo, who according to Spadafora make less, but are still raking it in, allegedly charging between £17,00 and £34,000 per post. Which would still be absolutely fine by us.
Spadafora told CR Fashion Book: ‘We are still in the process of educating our clients to increase their social media rate, but some of our models actually have the potential to earn more per post than their normal day rate.’ Now, where do we sign up?