Men's YSL Touche Éclat launched in Selfridges
It is already one of the world’s best-loved beauty products, and now YSL has customised its iconic Touche Éclat specifically for men.
Available exclusively at Selfridges, YSL Touche Éclat For Men, has been formulated specifically for male skin, giving a heavier coverage, and is unfragranced.
The cult product is already a staple of women’s make-up bags around the world, and with the male cosmetics market going from strength to strength, YSL has created the product to act as an enhancer rather than a make-up product.
David Walker-Smith, Selfridges Director of Beauty, said: ‘Men are increasingly becoming more conscious of their appearance and have gone from stealing products from their wives and girlfriends to stocking up on their own. They see the benefit of beauty products enhancing their natural complexions and no longer consider them to decrease their male bravado.’
YSL Touche Éclat For Men launches exclusively in Selfridges stores nationwide on Friday, and is priced at £22.50.