Bougie babies ahead
Meghan Markle and Prince Harry have had to come out recently to defend their travel decisions. However, we don’t think anyone would force the couple to defend their choice of transport for their son Archie Mountbatten-Windsor. Apparently a close friend of the Duchess of Sussex gifted the Royal couple a Bugaboo Fox pram when Archie was born.
Bugaboo, for the uninitiated, is the go-to pram brand for celebs and Royals alike. According to reports, the Duchess of Cambridge also used one for her three, and sister Pippa was quick to snap up a navy version for her son Arthur last year. It has been one of the best baby products of the year.
So what makes this brand stand out from the other prams available on the high street? It’s all about the design – and we don’t mean the array of colours to choose from – oh no, the design elements behind each stroller have been carefully curated and thought out by the team in Amsterdam. (Check our their most recent Minerals collection – the word chic comes to mind.)
Max Barenbrug, the inventor of the Bugaboo, designed the first Bugaboo when he was in university as his final project. Inspired by the lack of smart looking prams on the market, he decided to take on the challenge himself. Whilst the initial design won him designs awards, it wasn’t as mum, dad and baby-friendly as hoped. But his following designs have proved to be a huge success.
There are five designs to choose from, all joyfully named after animals. There’s the Cameleon 3 plus, based on the original design; the Bee 5 a smaller stroller for city dwellers; the Ant – the brand’s newest travel friendly pram that fits in overhead lockers on aeroplanes; the Fox, the ultimate pushchair with power steering that works in the city or country; and the Donkey 2 for two children.
Whilst it’s a favourite with the rich and famous, including Elton John, Madonna, Victoria Beckham, Gwyneth Paltrow and Geri Halliwell, this doesn’t mean that it’s not readily available to us mere mortals. You can pick your choice of Bugaboo on the high street and some of the smaller strollers actually come in cheaper than some of their rivals.
The brand is also super sustainable (yay), the fabrics are all made from recycled plastic bottles and they are built to last so that once you’ve made your purchase, it’ll last you through all of your kids. One of the tests they do for each stroller is put it on a special treadmill and let it run for three days solidly (the equivalent of 10 years of use) to ensure that it can withstand daily use.
The thing about Bugaboo prams is they are super stylish and allow new parents, interested in design and fashion, to continue to show that side of themselves. Bugaboo proves to mums and dads that just because you have a baby, does not mean that you have give up on that side of yourself. That’s why they’ve chosen in the past to collaborate with brands, such as Marc Jacobs, Missoni and Viktor & Rolf, to name just a few. Nowadays there are other brands trying to nudge into Bugaboo’s success for marrying practicality with style. But Bugaboo have been doing it since 1999 – they are the originals.